MPV - Fundraising and Advertising

MPV - Fundraising and Advertising
Fundraising Ideas in Australia
Showing posts with label groupon. Show all posts
Showing posts with label groupon. Show all posts

Wednesday, 1 October 2014

How Extreme Are You in Using Discount Vouchers


Each year, billions of discount vouchers are going into circulation and are handed out by businesses or companies that compile discount coupon to offer to buyers looking for ways to save money. These coupons are available through different channels such as direct mail, discount coupon booklet, and Groupon.

Voucher advertising in Perth is a form of advertising that distributes discount coupons to the target market of a business. Coupons are used by tons of local businesses to promote the companies’ products and services and offer consumers attractive deals and encourage them to buy the product and try the service. This strategy proved to be effective and the use of discount coupons in promoting your product or service can largely benefit your business as people are attracted to deals and discounts. Moreover, discount vouchers can drive more sales for businesses.

One of the advantages in using discount coupons by businesses is it can strengthen the target marketing of the companies. Businesses can reach potential consumers through discount coupons to its target market. Moreover, merchants can specifically narrow down the clients to a specific audience. Many businesses do not know that voucher advertising in Perth can also expand the market area of the businesses. It is not uncommon that people will hesitate to far to visit a store to avail a discount. However, if you offer good discounts followed by good products and services, it will attract customers no matter how far they are located. In the end, it boils to the conclusion that good businesses are worth the while.

Everyone loves discount vouchers because people love to save money. According to a survey, 96 percent of the respondents clip and print coupons and redeem the coupons they gathered. There are different types of discount voucher users. Before it can get any worse, check how extreme are your couponing habits. Yes, using discount vouchers can be very addictive. Below are the different levels or types of discount voucher users:


Casual Discount Coupon Shopper

This type of shopper seldom uses discount vouchers when making his or her purchases. This buyer will be willing to pay the full price. Moreover, their buying habits do not adjust on the coupons available. Also, they cut coupons based on the products they want to buy, but have a high price. Being a casual shopper using discount vouchers have minimal savings. For example, the casual shopper is delighted to get 15% off the brand of milk.

Generic Brand Enthusiast

Another way on how to save on discount vouchers is to choose generic brands over branded items. Some shoppers are shaving off their expenses by opting for less prestigious brands but not suffering from low quality. Generic brands make use discount or online vouchers to promote their products and attract new customers. This is hitting two birds with one stone for the companies. The savings made using this method are fairly good.

Coupon Deals Buyer

This type of buyer uses discount coupons to save money to purchase items off the rack. Discount vouchers are used on a regular basis and cut off from the grocery expenses. Buyer is on the lookout for discount coupons for specific items that they want to buy. Coupon Deals Buyer makes awesome savings.

Serial Discount Voucher User

The serial, maniac and fanatic users of online vouchers are cutting and printing discount coupons way beyond the tolerable parameters. These people live off with discount coupons and save a huge amount of money. Discount vouchers are used in practically everything. Buying decisions, lunches and dinners are mandated by the coupons. Believe it or not, everything that is on the coupons is stashed in the bag. Moreover, savings will be humungous.

Wednesday, 24 September 2014

Discount Vouchers: Do Businesses Really Need To Offer Coupons? This Will Help You Decide!

More than a billion of discount vouchers are going around each year and handed out by supermarkets and retail stores through different channels such as direct mail, discount coupon booklet, and Groupon.

Voucher advertising is a form of advertising that distributes discount coupons to the target market of a business. Voucher advertising or promoting one’s business through discount vouchers is making its way in the market as consumers love attractive deals and encourage them to buy the product or to try out the service. This strategy proved to be effective and the use of discount coupons in promoting your product or service can largely benefit your business as people are attracted to deals and discounts. Moreover, discount vouchers can drive more sales for businesses.

Everyone loves discount vouchers because people can save money. Survey showed that 96 percent of the respondents clip and print coupons and redeem the coupons they gathered. Below are the seven reasons why businesses need to distribute discount coupons to their potential clientele.
  1. Increased store traffic
Voucher advertising introduces your business to new customers and reminds the existing clients of your business. Discount coupons give the customers an idea why they should your business, product or service over other business. Discount vouchers drive customers to the physical stores.
  1. More sales and repeat sales
As mentioned above, discount vouchers drive clients to your stores and will yield to more sales and repeat sales. Studies showed that people tend to buy more when given a discount. This is because they think that they save more and can buy more with a coupon.
  1. More people in the email marketing list
Discount vouchers serve as an invitation to customers and new clients can be added on the merchant’s growing email list to which the seller can send updates, newsletter, and discount coupons in the future. It will never hurt to ask customers to be included in the email marketing list.
  1. Coupon advertising
Discount coupon is a major part of coupon advertising. Coupons promote products and services of a business. It is a win-win situation for both the seller and the buyer. The seller can advertise his or her business, while the buyer can save some money from the discount coupon.
  1. Encourage loyalty from consumers
Handing out discount vouchers does not only invite new clients to the store, but also foster a healthy business relationship with existing clientele. Consumers will develop a sense of loyalty to businesses that give them great services.
  1. Save bucks
The primary aim of discount vouchers is to make consumers save money. A lot of mothers gather coupons to chip off some bucks from the budget. It is advantageous for both the businesses and consumers. Coupon advertising is a very cheap form of advertising method for the businesses. There is very less cost involved in this type of advertising. Moreover, consumers save some dollars from using the vouchers.
  1. Target marketing
One of the advantages in using discount coupons is it can be narrowed to target marketing. Businesses can target potential consumers by giving out discount coupons to its target market. Stores can narrow down the clients to specific audience. Many businesses do not know that voucher advertising can also expand the market area of the businesses. Although it is very unlikely that people will go to a slightly far store to avail a discount. However, if you offer good discounts followed by good products and services, it will attract customers no matter how far they are located. In the end, good businesses are worth the while.