Religion is a way of life. People choose
what religion to take and decide for themselves to practice its ways.
Defining culture and norms, it affects all profession, gender and age.
The reputation of a church mainly depends on the churchgoers and the
minister leader. In Australia, churchgoers are mostly highly educated
and above the general population age. This means that Australians values
religion even when they are busy with their careers. The statistics
also show that most are female and above the age of 50 years. About 61%
of the population is Christian with the remaining divided into other
religions. To target the market value, advertising in Australia
uses religion as its basic concept to appeal to the majority.
Statistics can also be used to evaluate fundraising activities and its
probable success. An event must bring all kinds of people to create new
and creative affairs.
A
church will not survive, especially with the global financial crisis,
without the support of the community. The main source of fund for
churches is fundraising events, pledges, community sports and government
aid. Church activities are too many to enumerate but the main focus of a
congregation is to combat poverty and help the needy. Missionaries are
funded by the combination of their own money and church funds. Little
things like coupon advertising fundraising
helps. Most community churches are given financial aids by the
government to catch the expense of running the parish. People also
donate to churches a percentage of their salaries. With all the monetary
support, a church subsists and even helps other people. It is best to
take note that a church is a non-profit organization. Sponsors
contribute commercial funds while church staff does the labor and
effort. Benefactors are given back the value of sharing and the feeling
of uplifting their spirit. In this give and take process, not only the
church benefits but also the sponsors.
The key to a successful church
fundraising activity lies on the organizers. It should be considered
that a fundraising is well-communicated, fully advertised and creative
in its own way. Not all churches have the means to pay for a high-end
advertisement so people often result to mobile advertising
to disseminate information. Old-school classics like bake sales and
candy store should be avoided or given a new ingredient. People must be
encouraged enough to commit and spread the word of the event to their
friends and families. In simple ways like including an ad in docket advertising,
organizers can gain more broadcast traffic. Typical party games can
also be evolved into an exciting charity event. A perfect example is a
biblical quiz bee, charity race and raffles. With an added twist, these
events can be a knockout to both church personnel and patrons.
Although a church is a non-profit organization, it still applies
business strategies and economics. A Harvardnormal
church into a business establishment with the goal of turning
irreligious people into followers of Jesus Christ by engaging them into a
business environment. It features a strategy from its business team and
also core values just like an economic enterprise. This example is a
perfect combination of church and economics. Just like any other
business, a church needs a budget to capitalize its expenses. This is
the main reason why it needs successful fundraising activities.
Promoting an event through mobile phone advertising
is also costly. In our world today where money dictates all actions,
churches should be also given attention. Giving donation to a church
does not mean a person can commit sins but rather a way to show his
self-effacing nature as a means to help others.
case study turned a
