Mobile
phone advertising is currently making its way in the market. Almost
everyone has a smartphone that allows businesses and advertisers to
reach a wider audience through their mobile devices. Advertising in Australia
is making a large turn in terms of types of advertising. Mobile phone
advertising reaches more people, including potential clients, as
businesses take advantage of the prevalence of mobile devices in
households.
Currently,
people are attached to their mobile devices, which provide a wide
variety of uses such as to communicate with family, friends and
colleagues as well as to obtain vital information like current events
and news. Mobile devices like smartphones and tablets proved to be
useful in people’s everyday activities.
Statistic
figures backed up the claims of the unprecedented growth of mobile
phone advertising. Companies spent more than$3 billion in 2013 to mobile
advertising. It is speculated that mobile and social advertising will
increase by 64% and marketers are expected to spend nearly $13.1 billion
on mobile ads. Below are the top five reasons why businesses should
consider using mobile phone advertising in promoting their products and
services.
Accessibility.
Most people have their smartphones and other mobile devices at hand.
Others are inseparable with their devices. This means that businesses
can reach their potential customers anytime, anywhere. The portability
of mobile phone advertising made it popular among advertisers as it
reaches the audience at any point in time. Unlike other forms of
advertising like television and online advertising, mobile phone
advertising takes advantage of people’s habit of checking their phones
once in a while to reach them. Thus, people do not have to log in in a
computer or turn on their TV sets; they simply have to flick their
mobile devices.
Intimacy.
One of the advantages of using mobile phone advertising is creating ads
that are personalized and more intimate. Businesses and advertisers can
tailor ads based on the expectations and preference of the mobile
users. Mobile phone advertising enables businesses to create
relationships with the potential customers. Businesses can also make
their ads fun and interactive that will grab the attention of mobile
users. Customized ads on cellphones can be based on the browsing habits
of the user.
Cheaper costs.
Mobile phone advertising costs a fraction compared to television and
radio advertising. This means that businesses can reach a wider audience
at lesser cost. Mobile phone advertising saves businesses money
compared to the conventional forms of advertising. Moreover, this particular type of advertising is rapidly growing in a large scale.
Eliminates time and location constraints.
Mobile phone advertising eliminates the constraints of time and place.
This is related to the accessibility of mobile phones and other mobile
devices. As potential customers always bring mobile devices with them,
it is easier to reach these potential clients.
Collect relevant customer data.
Businesses can also collect relevant data and information of their
customers through mobile phone advertising. The information can be used
for customer retention and loyalty marketing. Profile of the potential
customers can be gathered through a system that will create a particular
report of the characteristics of the market attracted to a particular
product or service of a business. This is of vital importance to
businesses in ensuring that they are marketing towards the right age
group.
MyPhoneVouchers offers mobile phone advertising
service to businesses who want to reach potential consumers.
MyPhoneVouchers provides a subscription service to consumers and allowed
them to have access to hundreds of discount vouchers to our business partners based on their location. This is a good way in connecting businesses and clients in an area.
