How to Find Cheap Advertising Online

Advertising is not solely for big and top notch businesses. Small companies are in desperate need of advertising if they want to survive the market marked with intense competition where word of mouth marketing is not enough.

Surprisingly, there are different ways on how one can advertise cheaply or almost for free. Below are the top 10 ways how to conduct cheap advertising in Western Australia.

1. Make a website

It is only natural that businesses should make a website so that consumers can find information about them online. Moreover, a website can provide businesses with a lot of perks like showing off the list of products and services. Websites can also be transformed into an online store where consumers can put products in a cart and check it out for shipping. This makes it easier for some buyers to get hold of the items.

2. Seek out bloggers

Another form of cheap advertising is through bloggers. Contact bloggers who will write up about your business or reviews of your products and services. Merchants may have to send some products to bloggers for reviews. Bloggers can be influential to the buying decisions of consumers. A good review can even lead to sales.

3. Post in online classified ads

Business owners can post to various classified ads site online for free in order to get more online exposure. Seek out and make accounts in Craigslist, eBay Classifieds, and Oodle to post free ads where products and services can be posted for buyers to see.

4. Publish articles online

Another way to do digital advertising in Western Australia is by posting articles. One of the important tricks online is to get a lot of traffic to your website. Equipped with the right keywords, business owners can write articles that will direct consumers to the official website. Post articles in serial blog sites like Buzzle and Squidoo.

5. Make social pages

Another vital aspect of creating a successful digital presence is to make social media accounts to reach more potential clients. A lot of people are spending their time online browsing their social media accounts. Thus, having official accounts in different social networking sites will make it easier for consumers to find your business.

6. Do email marketing

One of the considered effective ways in digital advertising in Western Australia is by sending emails to clients. Email marketing is nothing new, but it must be employed correctly or your email will end up in spam section or will be deleted by the recipient. Emails can inform consumers of the promos or send out discount coupons to attract more clientele.

7. Claim local listings

Local business listings will allow consumers to find out that you are a registered and legal business and not a hoax. Moreover, it will help your business move up the search engine results.

8. Share in photo sites

A single picture can tell a thousand words. Cheap advertising can be in the form of photos, infographics and memes shared through various photo sharing web sites like Flickr, Instagram and Photobucket. These photos can also serve as promotional ads for the business.

9. Make videos in video sharing sites

A great number of web surfers are visual and would rather watch a video or look at a picture than read long articles. This is the main reason why some videos became viral. Businesses can make promotional videos and be shared in YouTube, Vimeo and Veoh.

10. Get in online directories

Businesses targeting local consumers can use the local directories. Moreover, directories and listings will boost the page rank of your business as well as make your business appear more credible.

Top 10 Tips You Should Know When You Are Doing Voucher Advertising

Advertising is an important thing that every business should do in order to promote their business, including their products and services.

There are different forms of advertising such as voucher advertising in Western Australia to reach the potential clients and consumers. Below are the top 10 tips that one should keep in mind if they will do voucher advertising or use coupons in promoting the business.

Tip No. 1: Offer Solid Discounts

There are different ways on how to offer attractive discounts when you are using coupons for your business.

Dollars or Percentage Off – The bigger the discount, the better as buyers are attracted more to bigger discounts like 50% off or $30 off the price. Merchants said that dollars off works best in promoting the products.

Bonuses – Buyers are also attracted to bonuses like “Buy One, Get One” or “Buy 10 for $9”.

Free Items – Some businesses offer free items to consumers when they buy a specific product or avail a particular service like “FREE umbrella” or “FREE gift items”.

Tip No. 2: Use Bold and Commanding Words

It is important that business owners will use bold and commanding words in the coupons like “Buy Five Cases…Get One FREE!!!” to further encourage buyers to buy from the business.

Tip No. 3: Use Photos and Illustrations

A lot of people are visual or respond to photos, pictures or illustrations that will attract the buyers. For example, restaurants offering discounts on their meal can use the photos of their tasty offerings.

Tip No. 4: Parade Your Logo in the Coupon

Branding is very important in voucher advertising. Thus, it is very important to use your logo in the coupon so that consumers will be familiar to your brand and business. Moreover, adding a logo in your discount coupons will add credibility to your offer.

Tip No. 5: Effectively Use Of White Space

It is important to use the space in the coupon effectively. Do not clutter the whole space with space and picture that the consumer will feel suffocated or confused with all of the information plastered in the coupon.

Tip No. 6: Focus on the Positive

In voucher advertising, it is best to focus on the positive as well as the benefits that consumers will get by using the coupon. This will make the buyers feel good and will think that coupon is a good thing. Use words such as “SAVE MONEY”.

Tip No. 7: Target the Self-Interest of Your Customer

Think that consumers think are only thinking of themselves and good that a coupon will bring to them. Thus, it is important to think like a consumer and boast on the benefits of your products to them.

Tip No. 8: Advertise Using Various Channels

If you are using coupons to promote your business, it is best to get the world out there. It is important to use different forms of advertising like mobile advertising and digital advertising.

Tip No. 9: Target Local Clients

When using voucher advertising in Western Australia, it is important to target local clients and to keep the profile of your clients who are your most valuable asset. If a business can get some of the personal information, it is best to keep them for further promotional purposes in the future.

Tip No. 10: Do Not Stop After the Sale

There is no reason to stop after the sale as promotion should be an ongoing process. Aside from voucher advertising, support it with other forms of promotion such as mobile advertising and digital advertising.