5 Tips How Mobile Advertising Can Make You Filthy Rich

Advertising in Australia has grown exponentially and has become more diverse. There are different types of advertising ranging from mobile advertising to coupon advertising.

Below are the five tips on how mobile advertising can earn you more money.

1. Optimize mobile apps and web sites

It is of vital importance to optimize the mobile apps, which is the core of money-making opportunities. The trend in mobile advertising changes according to the mobile ad industry. It is equally important that you consider the incremental improvements in the app and ad formats, which will increase the number of advertisers coming in. Web sites should be optimized in its mobile version is very important to ensure that it is working fine in mobile devices and will encourage advertisers to post ads on your mobile web site. This is one of the aspects of advertising in Australia that sets one apart from the crowd.

2. Take advantage of the holiday rush

If there is a time in the year that business owners and mobile advertisers should care about, it should be the holidays. Starting from Thanksgiving followed by the Black Friday and Cyber Monday all the way to Christmas and New Year at the end of the year. Why should they care? Simple. Employees are on leave, kids are at home for the winter and everyone is mostly staying indoors avoiding the cold. Thus, more time are spent on their mobile devices to take away the boredom. For kids and kids at heart, the holidays are the perfect time to beat the new high score in a game, while for others mobile devices are used to contact friends and relatives that could not make it on the festive dinner.

The holidays are the time of the year that the bucks are coming in for mobile advertising. This will generate a higher volume of active users that will boost the clicks, installs, and it would of course increase revenue. For merchants and advertisers, post ads on highly-installed games and online shopping web sites during the holidays as most people spend more time in these mobile apps.

3. Bring you “A” game in social media

Never ignore the power of social media. A lot of people spend an ample time every day checking the updates in theirs social media accounts. Socials networking sites have become popular platforms in promoting one’s business as well as products and services. It has become an inseparable part of mobile advertising. Posting ads on social media could lead to more traffic and higher revenue. Moreover, information is easily shared in social media like Twitter and Facebook that is an indispensible tool in advertising in Australia.

4. Create a derivation of your mobile game app

For developers, on way to rake more bucks in mobile advertising is making a new game app based from widely downloaded apps. Take for example of the craze over the short-lived Flappy Bird. During its run, advertisers flocked the game. It is not necessary to create a new game, one can slightly alter a popular mobile game. We have seen a lot of games with similar concepts with slightly different setting or characters. Fans of the original mobile game app wills most likely try out the new derivation of the game.

5. Mix up two or more forms of advertising

One of the great features of mobile advertising is that advertisers can use different kinds of advertising. Advertisers and business owners can use a combination of mobile ad and coupon advertising. Discount coupons can be posted on mobile ads, which can be shared to friends and families. This is a perfect way to invite potential clients to visit your store.

Top 10 Things You Should Know About Mobile Advertising

Mobile advertising is one of the forms of advertising that are becoming popular because it is low cost yet yield effective results.

Most people tend to check their mobile devices first ting in the morning after they wake up. Check the messages that were sent while they were asleep. This proves that users are inseparable with their mobile devices. Studies backed up this claim saying that there will be more users of mobile devices compared to laptop and desktop computer owners.

Aside from mobile ads, companies tend to fuse other forms of promotion such as coupon advertising and social media marketing to get the results that they wanted.

Below are the top 10 things that you should know before you embark in mobile advertising.

1. Mobile devices are accessible

One of the best things about mobile devices is that they are accessible for the convenience of the user. Unlike desktop and laptop computers, mobile devices are always turned on making it easier to view the ads. Moreover, mobile devices are something that peoples constantly check on. For example, people often checks on their smartphones, which allows them to view the ads immediately.

2. Allows consumers to take action immediately

One of the perks of mobile advertising is that it enables consumers to respond to the ads upon receipt. Viewing ads using a mobile device, especially smartphone, allows consumers to either call about the product or services being advertised.

3. Take advantage of apps

You see all the ads when you are playing your favorite game app? Mobile device owners download and use various apps every day. This is an opportunity for advertisers to take advantage of the apps and place ads on them.

4. Can be combined with other forms of advertising

Another advantage of mobile advertising is that it can be coupled with other forms of advertising. For example, advertisers can also make use of coupon advertising by sending discount codes or promos through the mobile devices. This ways, mobile advertising enables the user to see the ads promptly, while the discount voucher encouraged the users to pay a visit to the store.

5. Everyone owns a mobile device

Statistics proved that almost everyone in the world owns a mobile device - a smartphone, a tablet or an e-reader. Using mobile advertising widens your reach and enables business owner and advertisers to reach out to millions of users.

6. It is more personal

Mobile advertising is deemed to be a more personal form of advertising like TV and radio ads. This is because mobile devices are considered as for personal use. Moreover, most ads are appeared to be addressed individually to the users rather than being general.

7. It yields more sales

There is no denying that mobile ads will yields to more sales. Aside from increasing the awareness of people about your business, it invites peoples to check out your business. Mobiles ads coupled with coupon advertising make buyers spend more.

8. Gives access to the internet

A lot of people are using their mobile devices to check the internet and visit mobile web sites. This behavior yields to another aspect of mobile advertising by placing ads to mobile web sites.

9. View socials media through mobile devices

More and more people are accessing their social media accounts like Facebook, Twitter and Instagram through theirs mobile device, which will make advertisers and business owners to strengthen their social media marketing and promotions.

1. Information are shared to networks

Lastly, mobile advertising is beneficial to business owners in promoting their products and services as information cans be shared almost rapidly. People can forward a great deal to their friends and families For example, a girl who read an ad about an upcoming sale will text her friends about it and they will drop by the store.

Top 4 Benefits of Voucher Fundraising

There are tons of fundraising ideas that can be found on the internet due to the creative minds of people never running out of ways on how to earn money to support a good cause. Does anyone try to sell you a booklet containing pages of discount coupons as part of their fundraising?

One of the popular ways to raise funds is through voucher fundraising, which makes use of these booklets. This type of fundraiser enrolls businesses to take part of the fundraising event by giving away discount vouchers for their products or services.

Although voucher fundraising is a simple fundraising idea, organizers can reap a lot of benefits. Below are the top four benefits of doing voucher fundraising.

1. High Profits

Voucher fundraising offers high profits to the organizations and local groups. This is because of the fact that everyone loves discount vouchers. Everybody wants to save money through coupons. Discount vouchers are not hard to sell because people tend to think that they will be able to save more money in the long run using those discount vouchers.

2. Easy to set-up

One of the attractive attributes of voucher fundraising is it is easy to set-up. Organizers do not have to make an elaborate event for it. Believe or not, voucher fundraising can be done in three simple steps. First, talk to businesses who want to take part in your voucher fundraising activity and ask for discount vouchers. Second, lay-out your customized discount voucher booklet and print. Lastly, sell these booklets to the members and supporters of your organization.

There is another and simpler way to do this which is to partner with a third party company offering discount voucher booklets. These companies will take care of the first two steps and the organizers just have to sell the booklets and reap the profits from it. Of course, the share between the organization and the third party company depends on the agreement.

The advantage of this type of fundraiser is that organizers no longer have to set up a venue and other elaborate preparations. Just print the booklet and sell and you are done. Although, of course, being creative in selling the discount coupons booklets will yield to higher sales.

3. More than one ways to raise funds

Organizers tend to turn to voucher fundraising because it offers many ways to earn money. Non-profit organizations, charity groups and local clubs can raise funds through advertising fee from businesses who agreed to be part of the fundraiser. Businesses will benefit from the publicity it will get from the event for the members and supporters.

Another way to earn money is through the sales and profits of the discount vouchers booklet. If the organizers will make their own booklets, they will get hundred percent of the sales. However, if the organizations will partner with a third party company, it will get a portion of the sales.

4. Develop business relationship

One of the undermined benefits of voucher fundraising is organizers tend to develop a good business or professional relationship with the owners of the businesses that agreed to be part of the event. If the sales of the businesses jumped, the organization will have a good reputation with the business and will most likely to participate again in the former’s fundraising events by becoming one of the sponsors or help with the organization’s causes and activities.

Voucher fundraising proved to be very helpful for the non-profit organizations, charity groups, local clubs and school in raising funds for their causes, advocacies and activities. Fundraising organizers favor voucher fundraising because it takes less effort to set-up and raise more funds than other fundraisers.

Different Kinds of Voucher Fundraising

Voucher fundraising is becoming more popular form of fundraiser as it involves very little capital and high returns for the non-profit organizations, charity groups, schools and local clubs.

This type of fundraiser entails selling discount vouchers to the members and supporters. Apart from the profit earned from the sales of the discount vouchers, organizations also raise money from advertising fee from businesses that agreed to participate in the fundraising event.

Organizers can make everything on their own from talking to businesses and advertisers to selling discount vouchers and enjoy 100% of the profits or they can hire another company to save time and take care of the vouchers and just have a portion of the sales. Below are the four most popular kinds of voucher fundraising you can consider if are planning to undertake this fundraiser.

Discount voucher booklet

One of the most popular forms of voucher fundraising is making discount voucher booklet. As the name suggests, the booklet is comprised of discount coupons from various merchants and businesses. Organizations can make their own discount voucher booklet or seek the aid of third party companies offering such service.

First, organizations or charity groups should encourage businesses to join or participate in their fundraising event and request for discount coupons. Organizers will have to make a layout of the discount vouchers booklet. This will require close consultation with the businesses about the promo they agreed to offer the members and supporters of your organizations. This will be time-consuming and a little cost since you will be required to print the booklet.

On the other hand, voucher fundraising organizers can ask for the help of other companies for their ready-made discount vouchers booklet. This offers a number of advantages. First, the booklets are readily available. It will also save you time and effort from going around to businesses. The ready-made booklets may include more and various discount vouchers.

Exclusive discount card

Another form of voucher fundraising is to offer a discount card which entails exclusive discounts to the holder. The idea is similar with Masters Card or Loyalty Cards. Your members and supporters who bought the card will enjoy exclusive discounts to businesses agreed to participate in your event. The logos of the participating businesses can be incorporated in the discount card. The advantage of this format is it is easy to carry around as one can easily slide it in their wallets or purse.

Discount tabs

Another great kind of voucher fundraising is through discount tabs. This is similar in mechanics with discount voucher booklets but different in format. Just like the tabs, you can pull it out whenever you are availing the discounts. This is smaller than discount voucher booklets and easier to carry around like the discount card.

Subscription app service

Lastly, one of the less popular form of voucher fundraising is a subscription app service offered by very few companies. This is a subscription that will offer users a myriad of discounts from different businesses. This offers a great advantage to users. Since it is an app, it will be installed in your electronic devices, which you carry all the time. It is environment-friendly since it does not use paper. Depending on the terms of the company, subscription is usually for a year, which means that users can enjoy hundreds of discounts for a whole year.

One of the few companies that offer this type of voucher fundraising service is MyPhoneVouchers. The company has hundreds of business partners that give discounts in a period of time. Moreover, the app makes use of the users’ location to customize the discounts that will appear in their account to front those that are offered within the local area.

Fundraise while you have excited children.

Primary school children and always excited to see parents involved and parents are more connected with the school and your fundraising could be the way to make some money for your school and to build the school community.  A great fundraiser might include a way to include to children, they will have fantastic pester power and why not use it to your advantage.  After all our children do it to us, so why should other parents not get the same joy.

Unfortunately by the time children get to upper primary school or high school, parents are considered very uncool and being involved is an embarrassment to your children, so the effort-to-reward ratio is much less favourable.  In fact it unlikely parents will even get the note to come to the meeting if the adolescent has their way.

Parents in primary schools tend to be more connected as they often walk their children into the class and waits for them after school, which encourages conversation, involvement and participation.  Don’t call a meeting by sending notes, stand outside the classes and catch the parents as they wait for the children, introduce yourself and ask them to come to the meeting.

Another tip is to not only ask them but also ask them bring one or two other people that they know.  This has two advantages, the first is they know at least a few people, and you get more people to your meeting.  It’s important that when you have these volunteers to make them feel welcome and involved in the process.  Everyone has something to offer, some people have time, and others might just know the right contacts.

Volunteers are just people that have not been asked to be involved yet.  The quiet person may make a spectacular volunteer if they are made welcome, their efforts are valued and they join the team.

Make sure you are covered so the entire time but sometimes having too many people is worse than having too few.  People might feel tired at the end of the shift is you have too few people but nobody likes to feel they have wasted their time.  I’m not saying you should plan to have too few people but make sure they all have a real job.  “I don’t know just help Helen” is not a job.  Even their children’s pride will not be enough reward for parents who feel their time has been wasted.

There is many websites to give volunteers a fundraising resources for schools, clubs and community groups.  There is any number of great promotional products available for fundraising as well as the old favourites such as walk-a-thon, quiz nights, raffles and discos. While traditional fundraisers are still popular they are now being replaced by more sophisticated fundraisers.

A well-run state primary school P&C in a prosperous area with 500 families can generate more than $150,000 annually from fundraising whereas a smaller school in a less prosperous area might struggle to make $10,000 per year.  While the money may be important to meet the financial goals, the social goals of community building may be just as rewarding for the fundraising team.

What a Great Find!

Last week I was asked to help my local school fundraiser.  I really don't need another box of chocolates or donuts but I do like to help out if I can.  So what is the fundraising product this time?  I was pleasantly surprised, nothing for my waist and but something my hip pocket.  It is membership to an innovative little mobile web site.  For only $39.95 I got access to the site and with that I’m told more than 52000 offers from more than 3000 businesses across Australia.  I live in Perth and have family in Melbourne and both metro areas have more than 600 businesses providing exclusive offers to MyPhoneVouchers members.  

My second surprise was that the offers on the mobile site were well represented across a number of categories rather than being just restaurants.  Don’t get me wrong, I love food but to be honest my waist does not need it.  What was in there was tradesmen, car mechanics, and beauty services and yes some food places that sound like places I would like to go.  I have purchased a paper based voucher product called the Entertainment Book in the past however I found that I always forgot the book and also it was difficult to find discounts near me.  This is where the MyPhoneVouchers.com really excels.  Just click the “Use GPS Location” button at the top and when I then do searches it orders them by how far they are away from me.  Brilliant!   

The “Find Location” menu item also allows you to “Fake” where you are so you can tell the application where you are going to be latter today or next week to find places in that area that is going to give you a discount.  I was able to plan an outing for next week and best of all I’m getting it for half price…

I got in touch with MyPhoneVouchers to see if they could help our son’s football club, for wish I got roped into becoming the secretary, and I was beyond impressed.  While they were more than willing to help with the fundraising product they were also interesting in supporting us in other ways and all for free.  First we were given advertising in the community information section of the mobile site so members of MyPhoneVouchers.com that want to find a local football club will be able to find us.  Some groups like dance schools etc. actually offer a discount that would also appear but that’s not for us.  The second freebie that they gave us was free access for our volunteers, committee and staff.  We don’t have any haha and I had already paid at the school but I think the sentiment and idea is nice.  MPV want to help us reward those that are helping us and all for free.  The last thing that was for free is actually free accounts that we can give to anyone we like as prizes in other fundraising events, events or just give them as thank-you’s at our presentation night.  They also have a three step process to help us get our supporters to become MyPhoneVoucher members.  The first step is a free trial (obviously the school decided not to run this phase), the second phase just gives the club (or school) additional revenue for the first year which is $30 of the $39.95 (I’m sure the school did take account of this phase  ...smile…) and the final phase is the usual revenue splitting at $20 of the $39.95 which is more than fair when compared with other fundraising products.  We are in so if you would like to support us or other groups, charities or schools you can go and purchase it from their site.