MPV - Fundraising and Advertising

MPV - Fundraising and Advertising
Fundraising Ideas in Australia

Friday 31 January 2014

Fundraising Campaign using Vouchers



What is fundraising and why is it important?

Fundraising is a cumulative effort to come up with considerable amount of resources and revenue for a certain cause. It is commonly in form of cash, or might as well be in kind-convertible to cash. Fundraising can also be in form of vouchers to be able to sell goods or services with a certain discounts using discount vouchers; it depends on how the organizers form the fundraising program activity.
There are a lot of essential factors to consider when planning a fundraising campaign, this business is not easy, there are a lot of things to consider for it to succeed, and so it needs to be done accordingly.

Purpose of Fundraising

What is it for? Where do the resources go? What difference will it make to the world? And how to make the event more creative and beneficial to the participants such as promoting the use of vouchers so it will then be a win-win situation for both parties. These are some of the commonly asked questions in engaging is such ventures. This might be the most integral factor to consider upon conducting a fund raising campaign so it will be successful in the part of raising funds and at the same time beneficial for the participants, donors and sponsors.


It should be convincing enough to entice supporters and donors like offering them discount vouchers and besides who doesn’t want to avail discounts in the first place; Earning some amount of money for the campaign through selling vouchers, offering the participants and donors discounts whenever they would want to purchase some items or services would be a great deal for everyone, it’s like they have already given their part to help which in return is to feel the pleasure of giving by helping the society and at the same time they would then have able to avail discounts, what more could they ask for? Another thing is that, it is also important to remember not to show too much aggressiveness and exaggeration to be thought of as a scam.

Why Practice Fundraising?

This is probably the most missed out part in most of the fundraising campaigns nowadays. It should always be remembered that accountability doesn’t just stop right after collecting all the resources and revenues after selling discount vouchers, it is also important to consider the donors, sponsors and to all the participants that their efforts are appreciated and giving them more reason to participate is a good business for the next in coming years, they will not just be donors or sponsors but they will be converted into business partners as well.

The participants and the donors which mostly be businessman or professionals; and so the best way to attract them is to show them that this kind of campaign is not just for the cause itself but it is also beneficial to them, which result to a good market in the long run.

Go back to the questions: What is it for? Where did the resources go? What difference did it make to the world? At the end of it all, these questions should be answered and delivered right back to all the people behind the campaign because this kind of business is not just about the present but it is very important to see its benefits in a long period so it will be continuous, and that’s an example of a successful fundraising campaign.