Tips and Tricks on Advertising in Australia

Do you own a business in Perth, Australia? Do you want your business to be known and to be the talk of the town?

Businesses nowadays need the help of advertising in order to gain edge over their competitors and to keep afloat in the fierce market competition. There are different techniques that merchants and advertisers can explore for gunning for the promotions of their products and services.

Advertising in Australia can be a daunting task for many businesses as it incurs concept formulation, research and data gathering, strategizing, and extreme planning. Let us all admit it, it is not an easy task. However, there are tips and tricks on how you can easily traverse your way in making one of your greatest and effective ads.

The following are the top tips and tricks when you are embarking in advertising in Perth, Australia. Businesses are advised to be equipped with knowledge before heading on advertising in orders to know the most appropriate marketing strategies for their products or services offered.

Target market

One of the essential things in advertising is knowing and being specific when it comes to your target market. When the target market is clear, it is easy to make the ads and direct it to the specific consumers.

Repetition

Repetition is a simple yet very important aspect of advertising in order to increase the awareness of customer and to make the brand known and popular among consumers. Ads should be a combination of sight and sounds to make a recall. There are times that ads are played over and over in order for viewers to remember the name.

Promotions

Promotions refer to gimmicks that some businesses use in order to create excitement among its consumers. This could be in the form of discount coupons and flash sales. Voucher advertising can be coupled with promotions as it uses discount vouchers in order to attract potential clients. Coupons are also a great way to build relationship with the clientele and anticipation is built up due to the notion of getting rewards and freebies. Limited-time offers have the sense of urgency that makes consumers act fast.

Budget

When a business embarks in advertising, especially in Perth, Australia, it is of vital importance to consider the budget that a business can shell out for such endeavor. TV, radio and newspaper advertisements are really expensive. There are also low-cost advertising strategies such as online, social media, and phone advertising. It is best to explore and know your options when it comes to different types of advertising that will cater to your needs.

Media

When advertising in Australia, it is only right to know the various media avenues that can best deliver your ads to your target market. For example, the younger generations like young adult and mostly teens are glued to their mobile devices like smartphones and tablets. Thus, it is best to use mobile phone advertising to ensure that the ads will be seen by the target consumers.

5 Low Cost Advertising in Melbourne, Australia

Advertising in Australia is a booming industry in every state as businesses are emerging left and right. It is essential for business owners to come up with strategies on how their stores will be noticed by the public and potential clients. Advertising is one way in achieving success as it is used to gain a way to attract new customers that will patronize the business that will yield to more sales and profits.

It is true that advertising costs money and it can be expensive, especially if you use high profile media avenues. However, there are also some marketing strategies that will not cost a lot of money. The following are some of the low cost advertising strategies that a business owner in Melbourne, Australia.

Online Advertising

Online advertising refers to advertising strategies used online. Since there are various strategies that are for free such as advertising through social media, articles, and making your own website, advertisers flock online. One advantage of using this particular advertising strategy is due to the fact that most consumers are turning online to find information about a particular product or service.

Phone Advertising

Mobile phone advertising use mobile devices like smartphones, tablets, and eReaders to send ads. Due to the influx of various mobile devices, different marketing strategies also emerged. One of which is a mobile websites. It is advantageous for businesses to have a mobile version of their website to make it accessible to mobile users. In-app ads also gained higher ground since mobile devices use loads of apps for various functions. These ads are seen by users who use the apps and play the games. Another strategy that advertisers and marketers can use is to partner with carriers in sending text messages to users that contain ads and promotions.

Email Marketing

Never underestimate the power of good communication with existing and potential consumers. Some businesses gather email addresses of consumers to undertake email marketing as it is effective in establishing rapport between the business and the consumer. Merchants can send emails, newsletters, coupons, etc. to customers.

Voucher Advertising

Another effective advertising in Melbourne, Australia is through voucher advertising, which is quite inexpensive. It makes use of discount coupons to lure potential clients to visit a business establishment. Businesses can make their own discount coupons and distribute them to the public. Great deals are attractive to consumers, but the discount should not be high enough to incur loss to the business.

Docket Advertising

Business owners can also aim for a certain target with the use of docket advertising. This type of advertising enables businesses to post ads at the back of the receipt. In Australia, you can spot ads on the back of your receipts from Coles, Woolworths, Big W, and Kmart. Business owners can post ads to the receipts of stores where their target customers frequented. For example, coffee shops are frequented by professionals and advertisers may find it as a good opportunity to promote products and services that are targeting professionals.

Top 8 Reasons Why Mobile Phone Advertising Is Effective

Advertising in New South Wales is a very important task as more businesses are thriving in the region. Thus, advertising is needed in order to promote these businesses and their products and services.

A number of marketing strategies are available in Australia, but it is important that the strategy will reach a large number of potential clientele. Mobile phones and other mobile devices cater to this particular need as they are very effective tools in reaching consumers since almost everyone owns a smartphone or other forms of mobile devices like phablets, tablets, and eReaders.

Below are the top eight reasons why mobile phone advertising is effective and has replaced the traditional forms of advertising and marketing.

1. Billions of mobile phone users.

The use of mobile phone is so prevalent that there are billions of users worldwide. Thus, phone advertising posed a great opportunity for business owners and advertisers to reach this wide market. There are almost 3 billion people worldwide owns a smartphone and use text messaging to communicate with their family and friends.

2. Youth as main users of technology.

It is a big advantage for businesses targeting young consumers to use mobile phones in marketing as youngsters are the main users of mobile devices. Advertisers switch to mobile phones in order to attract the youth.

3. Mobile phones are part of the lifestyle.

Currently, mobile phones are now part of lifestyle of most people. The devices can be used for entertainment and business. With all of the integrated features of mobile devices, it serves many uses and it provides convenience to users. Being part of users’ lifestyle is a big advantage to advertisers who want to improve their advertisements. Some marketers use audio and video in their mobile ads.

4. Increase the sales of products and attract more consumers.

A great number of merchants are using phone advertising to increase the sales of its products and services by promoting them. Some businesses even go to the extent of making contracts and deals with mobile networks in order to come up with betters advertising and marketing strategies. For example, some businesses allow mobile payment.

5. Text messages are quick.

Some businesses take advantage of SMS advertising in promoting their stores. This is because text messages are quick and is delivered instantly and is received by recipients right away. This is a great thing for advertising flash sales.

6. Mobile ads are hard to ignore.

Mobile ads, especially text messages, are hard to ignore since the handsets are always attached to the owner. Thus, it is impossible to miss the messages.

7. Mobile phone advertising is cheaper.

In comparison with other types of advertising like the traditional ads, advertising through mobile devices is way cheaper and has a wider reached. Mobile ads that can be seen through mobile websites and apps are a great strategy for international products.

8. Mobile ads can be combined with other types of advertising.

Phone advertising can be combined with other forms of promotions like offering discounts and voucher advertising.