Mobile Advertising after Old School Advertisement

Businesses started to go for advertising methods that will cost them less, but will yield higher conversion rates. With this in mind, mobile advertising is slowly taking over the advertising and marketing industries as it is cheap yet effective way to promote one’s business.

There is a significant growth in mobile advertising in the recent years as the method takes center stage due to its popularity among business owners, especially those small or start-up companies. One of the major driving forces of this particular type of advertising is the fact that a lot of people use mobile devices. A lot of people use their smartphones and tablets, not only for communication, but also for checking the Internet, emails and social media accounts.

Moreover, people are constantly looking in their mobile devices for messages. This allows them to view the ads faster and easier. Furthermore, cellphones and tablets are turned on most of the time. Thus, users will most likely see the ad than TV and radio ads flashed at a particular time slot.

Although mobile advertising is in the midst of old school advertisements, analysts think that primitive ways of advertising will take a backseat as the use mobile ads will continue to rise. Below are the following reasons why mobile advertising will rule the advertising industry.

1. Large market

The mobile market is incredibly large as almost everyone owns a smartphone or a tablet. The demographics of the mobile market are wide ranging from early teens to adults. This is advantageous to companies targeting large number of people or groups of people.

2. More businesses invest in mobile advertising

Studies proved that there has been an immense growth in mobile advertising in the recent years. The advent of smartphones, apps and other revolutionary capabilities of the today’s mobile devices helped with the unprecedented growth of mobile advertising.

3. In-app advertising and voucher advertising

Another great characteristic of mobile marketing is it can be paired with other forms of advertising like in-app and voucher advertising. Based on the recent statistics, people spend 80 percent of their time using different apps in their mobile devices. This means that a merchant can mix up two or more methods in order to reach and attract more potential clients.

4. Mobile advertising is efficient and user-friendly

Advertising using mobile devices is efficient and user-friendly, which is another advantage of the advertising method. Anyone can easily do this type of advertising as business owners can send messages to consumers. More complicated forms of mobile advertising involve services from companies like networks or advertising agencies, but are always readily available.

5. Low cost than other forms of advertising

Business owners like mobile advertising because it is way cheaper than other forms of advertising like placing ads in TV and radio. According to sources, it costs $2.85 to reach 1,000 iPhone users through a mobile ad. Meanwhile, a newspaper ad can cost more than $100 and it can reach 1,000 readers only.

6. Delivers pertinent results

Mobile advertising deliver results like no other advertising method can. It is of vital importance that business owners should know the needs of their target market. If you are a local business aiming for clients in your area, geo-targeting is a characteristic of mobile advertising that allows ads to be tailored to a specific market based on the geographic location of the consumers. Through this method, merchants can appeal on their potential clients.

As expected, mobile advertising will continue to grow as it will cater to the needs of businesses as its cheap yet effective characteristics are advantageous to merchants.

Mobile Advertising vs. Voucher Advertising: Which Converts More Sales?

Advertising is of vital importance to businesses no matter how small they are. There are a lot of new marketing trends that stores used for promotion and reaching out to consumers. Included in these new trends are mobile advertising and the use of discount voucher. Below is the comparison between mobile and voucher advertising in Western Australia.

Mobile Advertising

Mobile advertising is an up and coming type of marketing that is slowly taking over the industry.

Pros

There is an undeniable increase in the number of businesses that use mobile advertising in order to promote their products and services. One of the primary reasons behind this is the overwhelming figures of mobile devices in every household. Almost everyone owns a smartphone or a tablet. Sometimes, a person owns two or three devices. This is fairly advantageous to marketers since they can reach all demographics.

Another advantage of using mobile devices in advertising is the fact that smartphones are usually at the hand or near the user. People spend almost every minute checking their smartphones for call logs and messages. Moreover, users utilize mobile devices to check the Internet as well as their email and social media accounts. Merchants will greatly benefit with this feature since consumers will easily view the ads.

Cons

Mobile advertising also has its own disadvantages. One of these is that some people think that the promos they received through text messages are scams. People do not easily believe what they see in their mobile, which leads to lower conversion rate.

Cost

Depending on the type of mobile ad that you will use, mobile advertising is fairly a form of cheap advertising. Some types of promotions just take up your data plan. Merchants can start promotions through chain messages that people can send to their families and friends. This is very cheap since, sometimes, it just needs a single text message from the business owner and it will be passed around by people.

However, other forms of mobile advertising like in-app ads or those that appear in mobile sites have higher fee since businesses will need the help of third party companies like Google for you to advertise in apps  and mobile sites.

Voucher Advertising

Pros

One of the main advantages of voucher advertising it is very easy to make because business owners do not have to shell out nothing. Thus, there is no investment in this particular advertising venture. Businesses can make their own discount vouchers to be offered to consumers. Moreover, people love discounts. People are ecstatic to get items for a lesser price. Thus, it is easy to attract new clients by luring them with discount coupons. With less money to shell out means less loss or none at all.

Cons

One of the risks of voucher advertising is when business owners choose the wrong percentage for the discount voucher as it may backfire and will not bring in new clientele. It is important that businesses thought out the right discount percentage for the vouchers. Offering higher discounts may lead to loss in profits. Moreover, giving the coupons to the wrong target market will do nothing to your business.

Cost

Voucher advertising has become a popular type of marketing strategy for small and start-up businesses because one can do it for free. Businesses can simply make their own vouchers and distribute it on their own to loyal and new customers. The first thing that business owners should do is to think of a great discount and design of the voucher. Then, print these vouchers and distribute them to consumers.

How Voucher Advertising Changed Marketing in Western Australia

There is no denying that voucher advertising has transformed the marketing industry in Western Australia since a lot of businesses are using discount vouchers to promote their products and services. Discount coupons are being used by companies to attract more clients.

In the past, discount vouchers are used to offer items for a lesser price, but it turned into marketing strategy. One of the main reasons why merchants like voucher advertising is because it is way cheaper than mainstream advertising. TV, radio, and newspaper advertising are too expensive for smaller and start-up companies. Thus, they have to look for alternative ways to advertise. Discount vouchers is a form of cheap advertising that should encourage consumers to buy the products offered in the store as well as to notice the brand. Effective discount vouchers should make people remember the brand and should have that lasting effect.

There are various ways on how a business can properly distribute the discount vouchers to the target market. It is of vital importance that businesses target the right consumer demographics as businesses cannot waste precious discount coupons on every item. Thus, there is a need to properly strategize on which items to give discounts. Discount vouchers are published through the following means:

• Email
• Newspapers
• Discount coupons web sites
• Inserts
• Pamphlets
• Mobile web sites

Aside from its main purpose of offering items for a lesser price, businesses use voucher advertising for different reasons:

1. To lure new customers

Discount vouchers are commonly used by businesses to attract new and potential clients. Most consumers are attracted to discounts, especially when they can get something for free. Moreover, a great discount gives consumers a good reason to visit your store and check out your products or services.

2. To boost sales of unsellable product or services

Voucher advertising in Western Australia is also a great way to boost the sales of a product or service that does not sell well. This type of products can become a problem to the business since it can lead to loss. Businesses can modify discount vouchers according to the needs of the business like pairing up the unsellable items to bestsellers to increase its sales.

3. To promote business or brand

Discount voucher is a form of cheap advertising that can be used to promote the name of the business or brand since the coupons bear the name and logo of the store.

4. To take care of existing clientele

Businesses also utilize discount coupons to treat their existing clients as rewards. Moreover, discount vouchers are used to appease some clients who had a bad experience with the business’ products or services. This is to prevent them from leaving the business to look for another store to cater their needs.

5. To win back former customers

There are times that some consumers leave the business brought about by different circumstances like unpleasant treatment from staff or bad experience with the products or services. In order to win back these dissatisfied clients, merchants offer discount vouchers that offer the items for less.

Voucher advertising in Western Australia is the latest trend in advertising and marketing that has become popular not only to business owners but also to consumers who wanted to save money or try new brands.

Advertising is essential to every business to up their game and to make their brands well-known to the public. However, a lot of business owners are hesitant to advertise because of the cost. Advertising should not be expensive as there are different forms of cheap advertising. Advertising is beneficial as it can also promote the brand and upsell the items.

How to Find Cheap Advertising Online

Advertising is not solely for big and top notch businesses. Small companies are in desperate need of advertising if they want to survive the market marked with intense competition where word of mouth marketing is not enough.

Surprisingly, there are different ways on how one can advertise cheaply or almost for free. Below are the top 10 ways how to conduct cheap advertising in Western Australia.

1. Make a website

It is only natural that businesses should make a website so that consumers can find information about them online. Moreover, a website can provide businesses with a lot of perks like showing off the list of products and services. Websites can also be transformed into an online store where consumers can put products in a cart and check it out for shipping. This makes it easier for some buyers to get hold of the items.

2. Seek out bloggers

Another form of cheap advertising is through bloggers. Contact bloggers who will write up about your business or reviews of your products and services. Merchants may have to send some products to bloggers for reviews. Bloggers can be influential to the buying decisions of consumers. A good review can even lead to sales.

3. Post in online classified ads

Business owners can post to various classified ads site online for free in order to get more online exposure. Seek out and make accounts in Craigslist, eBay Classifieds, and Oodle to post free ads where products and services can be posted for buyers to see.

4. Publish articles online

Another way to do digital advertising in Western Australia is by posting articles. One of the important tricks online is to get a lot of traffic to your website. Equipped with the right keywords, business owners can write articles that will direct consumers to the official website. Post articles in serial blog sites like Buzzle and Squidoo.

5. Make social pages

Another vital aspect of creating a successful digital presence is to make social media accounts to reach more potential clients. A lot of people are spending their time online browsing their social media accounts. Thus, having official accounts in different social networking sites will make it easier for consumers to find your business.

6. Do email marketing

One of the considered effective ways in digital advertising in Western Australia is by sending emails to clients. Email marketing is nothing new, but it must be employed correctly or your email will end up in spam section or will be deleted by the recipient. Emails can inform consumers of the promos or send out discount coupons to attract more clientele.

7. Claim local listings

Local business listings will allow consumers to find out that you are a registered and legal business and not a hoax. Moreover, it will help your business move up the search engine results.

8. Share in photo sites

A single picture can tell a thousand words. Cheap advertising can be in the form of photos, infographics and memes shared through various photo sharing web sites like Flickr, Instagram and Photobucket. These photos can also serve as promotional ads for the business.

9. Make videos in video sharing sites

A great number of web surfers are visual and would rather watch a video or look at a picture than read long articles. This is the main reason why some videos became viral. Businesses can make promotional videos and be shared in YouTube, Vimeo and Veoh.

10. Get in online directories

Businesses targeting local consumers can use the local directories. Moreover, directories and listings will boost the page rank of your business as well as make your business appear more credible.

What Wikipedia Can’t Tell You about Mobile Advertising

Mobile devices include modern technology gadgets such as tablets and smartphones. Almost everyone have them as they are being used for various purposes such as to communicate families and friends or for business purposes. People spend most of their time using their devices and there is no denying that these are now an integral part of every person’s life.

Since mobile devices are ubiquitous, advertisers and marketers find that targeting users will be profitable. Mobile advertising is of vital importance to businesses since it is one of the cheapest forms of promotion. Wikipedia has been a source of concise information about different things from people to processes. You can find general information about phone advertising in Wikipedia and it will tell you about its meaning, history, and some trends and statistics. What Wikipedia did not tell you are some of the actual methods how mobile advertising work?

Due to the prevalence of mobile devices, businesses are in need of strategy to conquer this feat to ensure that they reach all possible consumers. According to the recent statistics, there are more than 4.5 million 3G smartphones that are currently in use in Australia. This makes the group worth to reach more potential consumers. Moreover, smartphones users are often glued to their devices.

This is supported by statistics claiming that 40 percent of internet time is spent on mobile. Surprisingly, there are a myriad of ways on how a business owners can employ mobile advertising in Sydney. Although this is nothing new, mobile ads are still not as popular as other forms of advertising using the mainstream media. Even local and start-up businesses can advertise through mobile devices since it is fairly cheap to employ the following methods.

How does mobile advertising work?

What many people do not know is that mobile advertising can be done through many ways. These help marketers to promote their products and services. The following are only some of the types of phone advertising.

In-app advertising – You probably notice the pop up ads when you are using some apps? These in-app ads, though they are annoying sometimes, is a form of mobile advertising wherein advertisers can place their ads through various apps. This type of mobile ad is quite effective since statistics revealed that people spend 80% of their time using mobile devices on myriad of apps. Google AdMob help advertisers create mobile ads that appear within third-party mobile apps.

Social media – People are checking and updating their social media accounts through their mobile devices. Thus, businesses should be knowledgeable in utilizing various social media accounts like Facebook, Twitter and Instagram in order to reach clients that are crowding in various social networking sites.

Mobile search ads - This type of phone advertising is a basic Google search ads built for mobile devices and is often added as an extra add-on extension and included click-to-call or maps features. Webpages with good mobile sites will benefit from mobile search ads.

Mobile image ads - This type of ad utilizes images, photos or pictures to that appear on mobile devices. Image ads are pretty popular since a lot of people are visual and have short attention span. They tend to skim through mobile pages. Thus, an image makes a large impact to web

SMS/Text Messages - One of the old yet effective forms of phone advertising in Sydney is though SMS marketing that enables businesses to send a text message to promote products and services. Carriers offer this type of service. However, businesses can also do text messaging marketing through different creative ways like chain text messages or sending promo codes to capture the interest of users.

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Will Phone Advertising Rule Sydney’s Ad Industry?

Mobile advertising is slowly taking over Sydney’s advertising and marketing industries as a lot of businesses opt for this kind of promotion for their products and services.

For many years, mobile is slowly taking the center stage as it gains popularity and more people are using mobile devices. People use their phones and tablets not for communication only but also for other purposes. Today’s mobile devices are packed with high tech specs and features. Moreover, developers are working on new apps that help and entertain users in every way.

Many analysts speculated that TV and radio advertising will take a back seat in the future as mobile ads will rule the advertising world. This is due to the prominence of mobile devices in people’s everyday lives making them indispensable. One thing that sets mobile devices apart from TV and radio is its proximity to users. People constantly check on their mobile devices allowing them to view the ads faster and easier. Furthermore, cellphones and tablets are turned on most of the time. Thus, users will most likely see the ad than TV and radio ads flashed at a particular time slot.

Mobile advertising continuously grow and offers great promotional avenues for businesses. Phone advertising in Sydney will skyrocket in the near future due to the following reasons:

1. More investments in mobile advertising

Studies showed that there has been an incredible growth in the mobile market within the past years and this can develop further. Also, there are a lot of money-making opportunities in the mobile market due to new apps and features developed under various mobile devices. Lastly, businesses prefer mobile marketing and advertising because of its effectiveness.

2. In-app advertising fuels market

Do you see the ads while you are playing a mobile game or while using another app? One of the advantages of phone advertising is the different mobile applications that can lead to profitable opportunities. One of these is in-app advertising. The growth in this field branches out to more advertising options. Based on the recent statistics, people spend 80 percent of their time using different apps in their mobile devices. Good news for merchants as they do not have to make an app of their own in order to advertise. The posting of in-app ads is handled by services like Google AdMob for Android OS.

3. Mobile advertising is efficient and user-friendly

Another advantage of advertising using cellular phones and tablets is its efficiency. With minimal effort and investment, this type of advertising delivers best results. Moreover, phone advertising is easy-to-use and can be done by anyone. For simple type of mobile advertising, business owners can try chain messages that consumers can pass on to their family and friends. However, more complicated forms of mobile advertising in Sydney involve services from companies like networks or advertising agencies.

4. Low cost than other forms of advertising

Phone advertising is way cheaper than other forms of advertising like TV and Radio, which business owners love. According to sources, it costs $2.85 to reach 1,000 iPhone users through a mobile ad. An ad posted on a national newspaper can cost more than $100 to reach 1,000 readers.

5. Delivers pertinent results

Business owners should know the marketing needs as well as how to target their customers. This is of vital importance in order to come up with an advertising strategy that will deliver the best results. If you are a local business aiming for clients in your area, geo-targeting is an attribute of mobile advertising where the ad is tailored to a specific market based on the geographic location of the consumers. Through this method, merchants can appeal on their potential clients. 

How Voucher Advertising is the new trend in marketing in Western Australia?

Voucher advertising is the new trend of marketing in Western Australia. More and more businesses are promoting their products and services through discount vouchers. There are also an increasing number of consumers using coupons to scrimp on their expenses. These prove that voucher advertising is an indispensable and effective way of marketing.

Why use discount coupons?

Discount voucher is a form of cheap advertising and almost every retailer offers some form of bonus or discount program. If your competitors are using discount vouchers and you are not, you are clearly missing out on the benefits using discount vouchers. Some of the reasons why you should discount coupons are:

1. To increase number of new customers – discount vouchers can attract new and potential clients for the business. People should have a clear reason on why they should visit your store. Giving out a good discount gives consumers a reason why they should check out your products or services.
2. To increase sales of specific product or services – voucher advertising in Western Australia is a great way to boost the sales of a product or service that does not sell well. One of the advantages of discount vouchers is that businesses can modify the vouchers based on their preference. For example, businesses can offer discounts to expensive items or pair it up with other items to increase its sales.
3. To promote brand – discount coupons can also be used to further promote the brand or the business. Discount vouchers will have the logo of the business that makes it a form of cheap advertising.
4. To take care of existing clientele – aside from attracting new clients, discount coupons can be used to reward the current clients of the business. Some businesses cleverly use vouchers to offer discounts exclusively to existing clients of the business. Discount vouchers can also be used to appease infuriated clients and to prevent them from leaving the business and continue to patronize the products and services offered.
5. To win back former customers – there are instances that some consumers leave the business due to different reasons like expensive price tags or bad service. Coupons can be used to win back these clients by offering products and services at a lesser price. One of the main considerations of consumers is the price.

How to use discount coupons?

Voucher advertising in Western Australia should encourage consumers to buy the products and services advertised in the coupon as well as to notice the brand. Effective discount vouchers should make people remember about the brand and should have that lasting effect.

It is equally important to ensure that you are offering discounts to the right target market and offer products and services to the right products and services. Businesses cannot afford to throw in discount vouchers on everything. Using discount voucher requires proper strategy.

There are different ways on how a business can properly distribute the discount vouchers as cheap advertising and to make sure that you reach the right target market. Publish discount vouchers through the following ways:

• Email
• Newspapers
• Discount coupons web sites
• Inserts
• Pamphlets
• Mobile web sites

Voucher advertising in Western Australia is the new trend in marketing as the consumer saves money and businesses sells more. Advertising is essential to businesses to make its brand known to the public as well as its products and services. Businesses can promote the brand and upsell its items. Meanwhile, studies proved that consumers tend to spend more when they have discount vouchers. People love discounts and getting items for less.

6 Ways to Find the Best Cheap Advertising in Perth

Do you own a small or start-up business? Do you want to attract more clients to be successful in the market?

If your answer to these questions is “yes,” you want to try various ways of advertising to promote your business. However, you do not want to spend large bucks for advertising. Thus, it is important to look for cheap advertising in Perth to put the word out these.

Surprisingly, this is not impossible with the aid of new technology. Businesses can post ads and reach their consumers anytime, anywhere. Digital technology is amazing nowadays. Below are the six ways how a business can do cheap advertising in Perth.

1. Create a web site that works in mobile

Businesses also need to make a presence online by simply making a web site. It is a must for business to create and maintain a web site, which doubles as an advertisement. Consumers turn to Internet in looking for information about a business due to various reasons. People look up for businesses to find out their location, their products and services, as well as their latest promotions.

Merchants do not know but making and maintaining a web site costs a few dollars. Registering your domain name is very cheap. Moreover, the web site will help you to make your business known and becomes more legitimate and credible.

2. Make social media accounts

One of the easiest ways of cheap advertising is by making different social media accounts. Create Facebook page as well as Instagram and Twitter accounts. This is to ensure that you reach your client in every possible way.

Moreover, people spend time checking their social media accounts every day. Thus, it is a perfect way to always stay in touch with clients as well as to attract new customers. Businesses can also post their promos and discounts. This can double as a form of voucher advertising in Perth.

3. Video and photo sharing sites

Potential clients are also crowding some of the video and photo sharing sites. YouTube and Instagram gather high traffic. Promotional videos can be shared through YouTube, Vimeo and Veoh, while photos of products and services can be shared through Flickr, Instagram and Photobucket.

The photos and videos can be utilized as teasers to pique the interest of consumers. Moreover, these can redirect consumers to the official web site of the business to find out more information.

4. Online classifieds

Businesses can also tap online classifieds and will get a lot of exposure at a low cost. Post ads on web sites such as Craigslist, eBay Classifieds, and Oodle. Luckily, these web sites allow merchants to put up free ads and target people who are looking through these ads.

5. Email marketing

Another cheap advertising in Perth is through email marketing, which means that businesses can send emails to their or regular potential clients. Email marketing can be an opportunity to inform clients of what is new about your business, especially about your products and services. One of the purposes of email marketing is to inform the consumers of the promos or why it is beneficial for them to buy from your business.

However, merchants should be careful in sending these emails as some people think of these as spam mails and a nuisance. Thus, emails and newsletters should be sent sporadically.

6. Voucher advertising

Another cheap advertising method is through voucher advertising in Perth. Local businesses can offer discount vouchers as a way to attract new clients. The vouchers served as an invitation to potential customers to visit the store.

5 Ways How Voucher Advertising Can Make You Rich

Do you want to be rich? Do you want to gain more profit for your business?

Australia fosters a lot of small and start-up businesses. Getting the word out there and making it known to the public is crucial for these businesses.

There are various ways how one business can do cheap advertising in Western Australia such as mobile and voucher advertising. Businesses may not be aware but using discount vouchers can make you rich.

Some business owners may think that they are actually losing money since they offer their products and services for less. However, they are actually opening an opportunity for the business to earn more money.

Voucher advertising entails businesses offering discount vouchers to its new and recurring clients. This form of advertising proved to be effective and will use discount coupons in promoting your products and services since people are attracted to deals and discounts. Moreover, discount vouchers can drive more sales for businesses.

Below are the five ways on how voucher advertising in Western Australia can make you filthy rich.

1. Expand target market area

Many business owners may not be aware but voucher advertising has the ability to expand the market area of the business. This is because of the knowledge that a good discount and offer can make buyers go to businesses no matter how far they are located. This proves that good products and services backed up by a good promotional deal will attract consumers. Thus, you widen your reach simply by handing out great discounts.

2. Attract new customers

Voucher advertising is a form of cheap advertising that offers a good way to attract new clients. Discount vouchers serve as an invitation to the business to make people drop by to your store. Moreover, people love discounts and to try out new products and services. The best way to attract clients is to spark their interest. Thus, this is a foolproof way to attract new clients.

3. Provide opportunity for additional profit

Surprisingly, voucher advertising provides another way for businesses to earn money that will yield to more profits. As previously mentioned, discount vouchers attracts new clients who will purchase products or avail services. Moreover, there is a possibility that they will buy other things apart from products and services offered in the store.

Many people think that they save a lot of money when using discount vouchers because of the percentage offered in the discount. Although this is a fact, studies proved that people tend to buy more when they are using a discount coupon since they think that they can buy more with their money.

4. Build store traffic and make way for impulse purchases

Voucher advertising can help businesses build store traffic in businesses. Store traffic refers to the number of people going in and out of the store. With new clients visiting the store, an increased in the store traffic can lead to impulse buys and additional profit for the company. Also, when other people see that a lot of people coming in to your store, this makes other people curious making that ripple effect that make other want to check out what is inside your store.

5. Maintain business relationships

Recurring clients are important to the business and it is equally important to take care of these clients. Businesses should repay their faith by offering them some perks like an exclusive discount vouchers. This way, merchants can foster the healthy business relationships with the clients. This is also a great way to appease dissatisfied clients and to keep them coming to the business.

How Mobile Advertising in Western Australia Works

Mobile advertising in Western Australia is very important for local businesses in order promote their products and services.

All businesses need a mobile marketing strategy. Why? Latest statistics revealed that more than 4.5 million 3G smartphones were in used in Australia. This is really worth targeting as this will allow businesses to reach more potential consumers.

There are a lot of people that who glued to their smartphones. This is backed up by reports stating that 40 percent of internet time is spent on mobile devices. Thus, this means that mobile devices play a big role in advertising.

Mobile advertising is consisted of ads that appear on mobile devices like smartphones, tablets, eReaders and other gadgets. Phone advertising has different forms, styles, web sites, and platforms.

In order for mobile advertising to work, there are different types of mobile ads that business owners can explore to proliferate the word about their stores or businesses. The type of mobile ads that one should use depends on the industry, target audience, and budget.

• App-based mobile advertising: This is the form of advertising that involves mobile apps as statistics reveal that 80 percent of the time spent using the mobile device was spent in apps. There is no need to make an app where you can post your ad as it will be handled by services like Google AdMob help advertisers create mobile ads that appear within third-party mobile apps.
• Social media: Another way to do phone advertising to promote one’s business is through the aid of social media. For example, Facebook allows advertisers to create ads that are integrated into Facebook’s mobile app. Facebook also have the Promoted Post ads that posts the ads on the news feed of the users.
• In-game mobile advertising: In this form advertising, mobile ads appear within mobile games as it is found out that a lot of people playing games in their mobile devices. In-game apps appear as banner ads or full-image ads that appear on the screen. As 80% of mobile device time in spent on apps and game apps eat up most of this time.
• QR codes: One of the new versions of mobile advertising is through QR codes, which users will have to scan and they will be directed to a web page that the QR code is attached to. One of the qualities of QR codes is it is clouded with mystery thinking what behind the code, which attracts some mobile phone users. Moreover, this way is easier than searching for the web site of a particular business.
• Location-based marketing: Location-based mobile ads are deemed as one of the most effective form of advertising for businesses who wish to gain more clients from a particular area. This is best form of mobile advertising in Western Australia for those businesses targeting people on a specific location.
• Mobile search ads: This type of phone advertising is a basic Google search ads built for mobile devices and is often added as an extra add-on extension and included click-to-call or maps features.
• Mobile image ads: This type of ad uses images, photos or pictures to that appear on mobile devices since a lot of people are visual and have short attention span that tend to skim through mobile pages.
• SMS: One of the old yet effective forms of mobile advertising in Western Australia is though SMS marketing that enables businesses to send a text message to promote products and services. Carriers offer this type of services. However, there are creative ways to do this like chain text messages or sending promo codes to capture the interest of users.

Top 10 Tips You Should Know When You Are Doing Voucher Advertising

Advertising is an important thing that every business should do in order to promote their business, including their products and services.

There are different forms of advertising such as voucher advertising in Western Australia to reach the potential clients and consumers. Below are the top 10 tips that one should keep in mind if they will do voucher advertising or use coupons in promoting the business.

Tip No. 1: Offer Solid Discounts

There are different ways on how to offer attractive discounts when you are using coupons for your business.

Dollars or Percentage Off – The bigger the discount, the better as buyers are attracted more to bigger discounts like 50% off or $30 off the price. Merchants said that dollars off works best in promoting the products.

Bonuses – Buyers are also attracted to bonuses like “Buy One, Get One” or “Buy 10 for $9”.

Free Items – Some businesses offer free items to consumers when they buy a specific product or avail a particular service like “FREE umbrella” or “FREE gift items”.

Tip No. 2: Use Bold and Commanding Words

It is important that business owners will use bold and commanding words in the coupons like “Buy Five Cases…Get One FREE!!!” to further encourage buyers to buy from the business.

Tip No. 3: Use Photos and Illustrations

A lot of people are visual or respond to photos, pictures or illustrations that will attract the buyers. For example, restaurants offering discounts on their meal can use the photos of their tasty offerings.

Tip No. 4: Parade Your Logo in the Coupon

Branding is very important in voucher advertising. Thus, it is very important to use your logo in the coupon so that consumers will be familiar to your brand and business. Moreover, adding a logo in your discount coupons will add credibility to your offer.

Tip No. 5: Effectively Use Of White Space

It is important to use the space in the coupon effectively. Do not clutter the whole space with space and picture that the consumer will feel suffocated or confused with all of the information plastered in the coupon.

Tip No. 6: Focus on the Positive

In voucher advertising, it is best to focus on the positive as well as the benefits that consumers will get by using the coupon. This will make the buyers feel good and will think that coupon is a good thing. Use words such as “SAVE MONEY”.

Tip No. 7: Target the Self-Interest of Your Customer

Think that consumers think are only thinking of themselves and good that a coupon will bring to them. Thus, it is important to think like a consumer and boast on the benefits of your products to them.

Tip No. 8: Advertise Using Various Channels

If you are using coupons to promote your business, it is best to get the world out there. It is important to use different forms of advertising like mobile advertising and digital advertising.

Tip No. 9: Target Local Clients

When using voucher advertising in Western Australia, it is important to target local clients and to keep the profile of your clients who are your most valuable asset. If a business can get some of the personal information, it is best to keep them for further promotional purposes in the future.

Tip No. 10: Do Not Stop After the Sale

There is no reason to stop after the sale as promotion should be an ongoing process. Aside from voucher advertising, support it with other forms of promotion such as mobile advertising and digital advertising.