Mobile Advertising after Old School Advertisement

Businesses started to go for advertising methods that will cost them less, but will yield higher conversion rates. With this in mind, mobile advertising is slowly taking over the advertising and marketing industries as it is cheap yet effective way to promote one’s business.

There is a significant growth in mobile advertising in the recent years as the method takes center stage due to its popularity among business owners, especially those small or start-up companies. One of the major driving forces of this particular type of advertising is the fact that a lot of people use mobile devices. A lot of people use their smartphones and tablets, not only for communication, but also for checking the Internet, emails and social media accounts.

Moreover, people are constantly looking in their mobile devices for messages. This allows them to view the ads faster and easier. Furthermore, cellphones and tablets are turned on most of the time. Thus, users will most likely see the ad than TV and radio ads flashed at a particular time slot.

Although mobile advertising is in the midst of old school advertisements, analysts think that primitive ways of advertising will take a backseat as the use mobile ads will continue to rise. Below are the following reasons why mobile advertising will rule the advertising industry.

1. Large market

The mobile market is incredibly large as almost everyone owns a smartphone or a tablet. The demographics of the mobile market are wide ranging from early teens to adults. This is advantageous to companies targeting large number of people or groups of people.

2. More businesses invest in mobile advertising

Studies proved that there has been an immense growth in mobile advertising in the recent years. The advent of smartphones, apps and other revolutionary capabilities of the today’s mobile devices helped with the unprecedented growth of mobile advertising.

3. In-app advertising and voucher advertising

Another great characteristic of mobile marketing is it can be paired with other forms of advertising like in-app and voucher advertising. Based on the recent statistics, people spend 80 percent of their time using different apps in their mobile devices. This means that a merchant can mix up two or more methods in order to reach and attract more potential clients.

4. Mobile advertising is efficient and user-friendly

Advertising using mobile devices is efficient and user-friendly, which is another advantage of the advertising method. Anyone can easily do this type of advertising as business owners can send messages to consumers. More complicated forms of mobile advertising involve services from companies like networks or advertising agencies, but are always readily available.

5. Low cost than other forms of advertising

Business owners like mobile advertising because it is way cheaper than other forms of advertising like placing ads in TV and radio. According to sources, it costs $2.85 to reach 1,000 iPhone users through a mobile ad. Meanwhile, a newspaper ad can cost more than $100 and it can reach 1,000 readers only.

6. Delivers pertinent results

Mobile advertising deliver results like no other advertising method can. It is of vital importance that business owners should know the needs of their target market. If you are a local business aiming for clients in your area, geo-targeting is a characteristic of mobile advertising that allows ads to be tailored to a specific market based on the geographic location of the consumers. Through this method, merchants can appeal on their potential clients.

As expected, mobile advertising will continue to grow as it will cater to the needs of businesses as its cheap yet effective characteristics are advantageous to merchants.

Mobile Advertising vs. Voucher Advertising: Which Converts More Sales?

Advertising is of vital importance to businesses no matter how small they are. There are a lot of new marketing trends that stores used for promotion and reaching out to consumers. Included in these new trends are mobile advertising and the use of discount voucher. Below is the comparison between mobile and voucher advertising in Western Australia.

Mobile Advertising

Mobile advertising is an up and coming type of marketing that is slowly taking over the industry.

Pros

There is an undeniable increase in the number of businesses that use mobile advertising in order to promote their products and services. One of the primary reasons behind this is the overwhelming figures of mobile devices in every household. Almost everyone owns a smartphone or a tablet. Sometimes, a person owns two or three devices. This is fairly advantageous to marketers since they can reach all demographics.

Another advantage of using mobile devices in advertising is the fact that smartphones are usually at the hand or near the user. People spend almost every minute checking their smartphones for call logs and messages. Moreover, users utilize mobile devices to check the Internet as well as their email and social media accounts. Merchants will greatly benefit with this feature since consumers will easily view the ads.

Cons

Mobile advertising also has its own disadvantages. One of these is that some people think that the promos they received through text messages are scams. People do not easily believe what they see in their mobile, which leads to lower conversion rate.

Cost

Depending on the type of mobile ad that you will use, mobile advertising is fairly a form of cheap advertising. Some types of promotions just take up your data plan. Merchants can start promotions through chain messages that people can send to their families and friends. This is very cheap since, sometimes, it just needs a single text message from the business owner and it will be passed around by people.

However, other forms of mobile advertising like in-app ads or those that appear in mobile sites have higher fee since businesses will need the help of third party companies like Google for you to advertise in apps  and mobile sites.

Voucher Advertising

Pros

One of the main advantages of voucher advertising it is very easy to make because business owners do not have to shell out nothing. Thus, there is no investment in this particular advertising venture. Businesses can make their own discount vouchers to be offered to consumers. Moreover, people love discounts. People are ecstatic to get items for a lesser price. Thus, it is easy to attract new clients by luring them with discount coupons. With less money to shell out means less loss or none at all.

Cons

One of the risks of voucher advertising is when business owners choose the wrong percentage for the discount voucher as it may backfire and will not bring in new clientele. It is important that businesses thought out the right discount percentage for the vouchers. Offering higher discounts may lead to loss in profits. Moreover, giving the coupons to the wrong target market will do nothing to your business.

Cost

Voucher advertising has become a popular type of marketing strategy for small and start-up businesses because one can do it for free. Businesses can simply make their own vouchers and distribute it on their own to loyal and new customers. The first thing that business owners should do is to think of a great discount and design of the voucher. Then, print these vouchers and distribute them to consumers.

How Voucher Advertising Changed Marketing in Western Australia

There is no denying that voucher advertising has transformed the marketing industry in Western Australia since a lot of businesses are using discount vouchers to promote their products and services. Discount coupons are being used by companies to attract more clients.

In the past, discount vouchers are used to offer items for a lesser price, but it turned into marketing strategy. One of the main reasons why merchants like voucher advertising is because it is way cheaper than mainstream advertising. TV, radio, and newspaper advertising are too expensive for smaller and start-up companies. Thus, they have to look for alternative ways to advertise. Discount vouchers is a form of cheap advertising that should encourage consumers to buy the products offered in the store as well as to notice the brand. Effective discount vouchers should make people remember the brand and should have that lasting effect.

There are various ways on how a business can properly distribute the discount vouchers to the target market. It is of vital importance that businesses target the right consumer demographics as businesses cannot waste precious discount coupons on every item. Thus, there is a need to properly strategize on which items to give discounts. Discount vouchers are published through the following means:

• Email
• Newspapers
• Discount coupons web sites
• Inserts
• Pamphlets
• Mobile web sites

Aside from its main purpose of offering items for a lesser price, businesses use voucher advertising for different reasons:

1. To lure new customers

Discount vouchers are commonly used by businesses to attract new and potential clients. Most consumers are attracted to discounts, especially when they can get something for free. Moreover, a great discount gives consumers a good reason to visit your store and check out your products or services.

2. To boost sales of unsellable product or services

Voucher advertising in Western Australia is also a great way to boost the sales of a product or service that does not sell well. This type of products can become a problem to the business since it can lead to loss. Businesses can modify discount vouchers according to the needs of the business like pairing up the unsellable items to bestsellers to increase its sales.

3. To promote business or brand

Discount voucher is a form of cheap advertising that can be used to promote the name of the business or brand since the coupons bear the name and logo of the store.

4. To take care of existing clientele

Businesses also utilize discount coupons to treat their existing clients as rewards. Moreover, discount vouchers are used to appease some clients who had a bad experience with the business’ products or services. This is to prevent them from leaving the business to look for another store to cater their needs.

5. To win back former customers

There are times that some consumers leave the business brought about by different circumstances like unpleasant treatment from staff or bad experience with the products or services. In order to win back these dissatisfied clients, merchants offer discount vouchers that offer the items for less.

Voucher advertising in Western Australia is the latest trend in advertising and marketing that has become popular not only to business owners but also to consumers who wanted to save money or try new brands.

Advertising is essential to every business to up their game and to make their brands well-known to the public. However, a lot of business owners are hesitant to advertise because of the cost. Advertising should not be expensive as there are different forms of cheap advertising. Advertising is beneficial as it can also promote the brand and upsell the items.

How to Find Cheap Advertising Online

Advertising is not solely for big and top notch businesses. Small companies are in desperate need of advertising if they want to survive the market marked with intense competition where word of mouth marketing is not enough.

Surprisingly, there are different ways on how one can advertise cheaply or almost for free. Below are the top 10 ways how to conduct cheap advertising in Western Australia.

1. Make a website

It is only natural that businesses should make a website so that consumers can find information about them online. Moreover, a website can provide businesses with a lot of perks like showing off the list of products and services. Websites can also be transformed into an online store where consumers can put products in a cart and check it out for shipping. This makes it easier for some buyers to get hold of the items.

2. Seek out bloggers

Another form of cheap advertising is through bloggers. Contact bloggers who will write up about your business or reviews of your products and services. Merchants may have to send some products to bloggers for reviews. Bloggers can be influential to the buying decisions of consumers. A good review can even lead to sales.

3. Post in online classified ads

Business owners can post to various classified ads site online for free in order to get more online exposure. Seek out and make accounts in Craigslist, eBay Classifieds, and Oodle to post free ads where products and services can be posted for buyers to see.

4. Publish articles online

Another way to do digital advertising in Western Australia is by posting articles. One of the important tricks online is to get a lot of traffic to your website. Equipped with the right keywords, business owners can write articles that will direct consumers to the official website. Post articles in serial blog sites like Buzzle and Squidoo.

5. Make social pages

Another vital aspect of creating a successful digital presence is to make social media accounts to reach more potential clients. A lot of people are spending their time online browsing their social media accounts. Thus, having official accounts in different social networking sites will make it easier for consumers to find your business.

6. Do email marketing

One of the considered effective ways in digital advertising in Western Australia is by sending emails to clients. Email marketing is nothing new, but it must be employed correctly or your email will end up in spam section or will be deleted by the recipient. Emails can inform consumers of the promos or send out discount coupons to attract more clientele.

7. Claim local listings

Local business listings will allow consumers to find out that you are a registered and legal business and not a hoax. Moreover, it will help your business move up the search engine results.

8. Share in photo sites

A single picture can tell a thousand words. Cheap advertising can be in the form of photos, infographics and memes shared through various photo sharing web sites like Flickr, Instagram and Photobucket. These photos can also serve as promotional ads for the business.

9. Make videos in video sharing sites

A great number of web surfers are visual and would rather watch a video or look at a picture than read long articles. This is the main reason why some videos became viral. Businesses can make promotional videos and be shared in YouTube, Vimeo and Veoh.

10. Get in online directories

Businesses targeting local consumers can use the local directories. Moreover, directories and listings will boost the page rank of your business as well as make your business appear more credible.

What Wikipedia Can’t Tell You about Mobile Advertising

Mobile devices include modern technology gadgets such as tablets and smartphones. Almost everyone have them as they are being used for various purposes such as to communicate families and friends or for business purposes. People spend most of their time using their devices and there is no denying that these are now an integral part of every person’s life.

Since mobile devices are ubiquitous, advertisers and marketers find that targeting users will be profitable. Mobile advertising is of vital importance to businesses since it is one of the cheapest forms of promotion. Wikipedia has been a source of concise information about different things from people to processes. You can find general information about phone advertising in Wikipedia and it will tell you about its meaning, history, and some trends and statistics. What Wikipedia did not tell you are some of the actual methods how mobile advertising work?

Due to the prevalence of mobile devices, businesses are in need of strategy to conquer this feat to ensure that they reach all possible consumers. According to the recent statistics, there are more than 4.5 million 3G smartphones that are currently in use in Australia. This makes the group worth to reach more potential consumers. Moreover, smartphones users are often glued to their devices.

This is supported by statistics claiming that 40 percent of internet time is spent on mobile. Surprisingly, there are a myriad of ways on how a business owners can employ mobile advertising in Sydney. Although this is nothing new, mobile ads are still not as popular as other forms of advertising using the mainstream media. Even local and start-up businesses can advertise through mobile devices since it is fairly cheap to employ the following methods.

How does mobile advertising work?

What many people do not know is that mobile advertising can be done through many ways. These help marketers to promote their products and services. The following are only some of the types of phone advertising.

In-app advertising – You probably notice the pop up ads when you are using some apps? These in-app ads, though they are annoying sometimes, is a form of mobile advertising wherein advertisers can place their ads through various apps. This type of mobile ad is quite effective since statistics revealed that people spend 80% of their time using mobile devices on myriad of apps. Google AdMob help advertisers create mobile ads that appear within third-party mobile apps.

Social media – People are checking and updating their social media accounts through their mobile devices. Thus, businesses should be knowledgeable in utilizing various social media accounts like Facebook, Twitter and Instagram in order to reach clients that are crowding in various social networking sites.

Mobile search ads - This type of phone advertising is a basic Google search ads built for mobile devices and is often added as an extra add-on extension and included click-to-call or maps features. Webpages with good mobile sites will benefit from mobile search ads.

Mobile image ads - This type of ad utilizes images, photos or pictures to that appear on mobile devices. Image ads are pretty popular since a lot of people are visual and have short attention span. They tend to skim through mobile pages. Thus, an image makes a large impact to web

SMS/Text Messages - One of the old yet effective forms of phone advertising in Sydney is though SMS marketing that enables businesses to send a text message to promote products and services. Carriers offer this type of service. However, businesses can also do text messaging marketing through different creative ways like chain text messages or sending promo codes to capture the interest of users.

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