5 Reasons Why Voucher Advertising Works

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A lot of businesses are turning to new forms of advertising to gain more attention. One of the current forms of promoting one’s business is through voucher advertising, which is considered as an effective form of advertising. Voucher advertising or promoting one’s business through discount vouchers is making its way in the market as consumers love attractive deals and encourage them to buy the product or to try out the service.

This strategy proved to be effective and the use of discount coupons in promoting your product or service can largely benefit your business as people are attracted to deals and discounts. Moreover, discount vouchers can drive more sales for businesses. Below are the top five reasons why voucher advertising works and is an effective way to promote your business.

1. Attract new customers

Voucher advertising is a good way to attract new customers. It acts like an invitation to people to drop by in your store. Discount vouchers also act as a business card introducing your business to potential clients and possible important business relationships.

With the use of discount vouchers, businesses can attract new customers. It may seem that businesses are reducing the margin, but it also means that the business is also paying for acquisition cost in the form of a discount. People are attracted to try out new products and services when they think that can get more value from their money.

2. Retain old clients

One way of retaining old clients is to offer discount vouchers to recurring clients. Loyal customers are important to businesses and there is a need to repay their faith by simply offering them with perks like discount vouchers.

In addition to that, there are inevitable instances that people mistakes and mishaps can happen between employees and clients. Sometimes, wrong items are sent to the customer or food arrived later that yield to disgruntled consumers. One of the effective ways in appeasing dissatisfied loyal customers is by offering them discount vouchers for their inconvenience. This will largely help in retaining old clients.

3. Provide opportunity for additional profit

Voucher advertising also makes way for additional profit for the company. This is something that most businesses tend to forget. As previously mentioned, a discount voucher is an invitation to customers to come to your store. These customers will most likely purchase other things in the store that will yield to additional profit to the company.

A lot of people are attracted to discount coupons thinking that they save more money when using vouchers in purchasing. Although this is very true, there are also studies that proved that people tend to purchase more when they are given a discount voucher. This is because they think that they are given a slightly more purchasing power.

4. Build store traffic and make way for impulse purchases

Voucher advertising helps build store traffic in businesses, just like what was what mentioned above, store traffic can lead to impulse buys and will lead to the additional profit for the company. Moreover, a lot of people frequenting in your store will have a ripple effect and will make other people curious. Thus, this may lead to more customers.

5. Expand market area

Many businesses do not know that Voucher advertising can also expand the market area of the businesses. Although it is very unlikely that people will go to a slightly far store to avail a discount. However, if you offer good discounts followed by good products and services, it will attract customers no matter how far they are located. In the end, good businesses are worth the while.

Top 4 Benefits of Voucher Fundraising

There are tons of fundraising ideas that can be found on the internet due to the creative minds of people never running out of ways on how to earn money to support a good cause. Does anyone try to sell you a booklet containing pages of discount coupons as part of their fundraising?

One of the popular ways to raise funds is through voucher fundraising, which makes use of these booklets. This type of fundraiser enrolls businesses to take part of the fundraising event by giving away discount vouchers for their products or services.

Although voucher fundraising is a simple fundraising idea, organizers can reap a lot of benefits. Below are the top four benefits of doing voucher fundraising.

1. High Profits

Voucher fundraising offers high profits to the organizations and local groups. This is because of the fact that everyone loves discount vouchers. Everybody wants to save money through coupons. Discount vouchers are not hard to sell because people tend to think that they will be able to save more money in the long run using those discount vouchers.

2. Easy to set-up

One of the attractive attributes of voucher fundraising is it is easy to set-up. Organizers do not have to make an elaborate event for it. Believe or not, voucher fundraising can be done in three simple steps. First, talk to businesses who want to take part in your voucher fundraising activity and ask for discount vouchers. Second, lay-out your customized discount voucher booklet and print. Lastly, sell these booklets to the members and supporters of your organization.

There is another and simpler way to do this which is to partner with a third party company offering discount voucher booklets. These companies will take care of the first two steps and the organizers just have to sell the booklets and reap the profits from it. Of course, the share between the organization and the third party company depends on the agreement.

The advantage of this type of fundraiser is that organizers no longer have to set up a venue and other elaborate preparations. Just print the booklet and sell and you are done. Although, of course, being creative in selling the discount coupons booklets will yield to higher sales.

3. More than one ways to raise funds

Organizers tend to turn to voucher fundraising because it offers many ways to earn money. Non-profit organizations, charity groups and local clubs can raise funds through advertising fee from businesses who agreed to be part of the fundraiser. Businesses will benefit from the publicity it will get from the event for the members and supporters.

Another way to earn money is through the sales and profits of the discount vouchers booklet. If the organizers will make their own booklets, they will get hundred percent of the sales. However, if the organizations will partner with a third party company, it will get a portion of the sales.

4. Develop business relationship

One of the undermined benefits of voucher fundraising is organizers tend to develop a good business or professional relationship with the owners of the businesses that agreed to be part of the event. If the sales of the businesses jumped, the organization will have a good reputation with the business and will most likely to participate again in the former’s fundraising events by becoming one of the sponsors or help with the organization’s causes and activities.

Voucher fundraising proved to be very helpful for the non-profit organizations, charity groups, local clubs and school in raising funds for their causes, advocacies and activities. Fundraising organizers favor voucher fundraising because it takes less effort to set-up and raise more funds than other fundraisers.

Top 5 High Profit Fundraising Ideas in Australia

There are a lot of fundraising ideas in Australia that non-profit organizations, charity groups and local clubs can do. You can find thousands of them in the web. However, not everything can deliver high returns and rewards. There are fundraisers that offer high profits. Organizers will benefit from fundraisers they will have to shell out very little amount as well as minimal effort.

It is important that organizations consider the profits when they conduct any fundraising event. This is to ensure that they will reach their target. The inception of digital technologies also provided new ways to earn funds. Some of the popular and new ways to earn funds are crowdfunding, auction, and voucher fundraising. Below are the top five fundraising ideas in Australia that have high returns.

1. Crowdfunding

Have you heard the viral story on the Internet about a guy who raised $22,000 to make a potato salad? The guy earned the money through crowdfunding. Crowdfunding is one of the modern ways to raise funds by seeking donations online. Seek the help of other people by posting your cause, advocacy or activity online. You will be amazed on how many people are willing to extend their help to you. Some of the best crowdfunding web sites you can explore are Indiegogo, RocketHub, Peerbackers and Kickstarter.

2. Auction

Another high profit fundraising idea in Australia is conducting an auction. If you have good pieces of valuable art, antique furniture, and rare and collectible items at home, sell them to the highest bidder. Organizers can arrange with the owner to have a portion on the sales profit.

3. Voucher Fundraising

Voucher fundraising has become popular in Australia and other countries as it involved almost-no capital but offers great rewards. This type of fundraiser involved discount coupons from various businesses compiled in a booklet and sold to the members and supporters of the non-profit organizations, charity groups, and local clubs. First, organizers will have to look for businesses willing to participate in the fundraiser and solicit discount coupons, then creatively layout the discount coupon booklets. Earn funds through advertising fee from businesses and advertisers as well as from the sales of the discount vouchers books.

4. Money Jar

The “Money Jar” can be one of the passive incomes of an organization. If you have members and supporters who own businesses, encourage them to put a money jar on their counters where customers can put their loose change. You can collect the jars once it’s full and replace them with a new one. If you distribute 10 money jars that can hold $100, that is $1000 worth of funds for the organization without any effort.

5. Weekend Bazaar/Market

One of the famous fundraising ideas in Australia and in many parts of the world is the weekend bazaar or market. This is beneficial to organizations that have a big space where they can put up a number of stalls. Enlist businesses and merchants to feature their products at the bazaar earn in many ways like through rent of the space or through proceeds (a portion of the sales). Make it a weekend habit so that people will look forward to it every week.

One of companies that assist organizations and charity groups raise the fund they need for their causes, advocacies and activities is MyPhoneVouchers. The former can partner with the company and earn funds without a sweat. The subscription service offered by MyPhoneVouchers give its users access to tons of discounts vouchers offered by their hundreds of business partners. Thus, MyPhoneVouchers offer one of the best fundraising ideas in Australia.

Different Kinds of Voucher Fundraising

Voucher fundraising is becoming more popular form of fundraiser as it involves very little capital and high returns for the non-profit organizations, charity groups, schools and local clubs.

This type of fundraiser entails selling discount vouchers to the members and supporters. Apart from the profit earned from the sales of the discount vouchers, organizations also raise money from advertising fee from businesses that agreed to participate in the fundraising event.

Organizers can make everything on their own from talking to businesses and advertisers to selling discount vouchers and enjoy 100% of the profits or they can hire another company to save time and take care of the vouchers and just have a portion of the sales. Below are the four most popular kinds of voucher fundraising you can consider if are planning to undertake this fundraiser.

Discount voucher booklet

One of the most popular forms of voucher fundraising is making discount voucher booklet. As the name suggests, the booklet is comprised of discount coupons from various merchants and businesses. Organizations can make their own discount voucher booklet or seek the aid of third party companies offering such service.

First, organizations or charity groups should encourage businesses to join or participate in their fundraising event and request for discount coupons. Organizers will have to make a layout of the discount vouchers booklet. This will require close consultation with the businesses about the promo they agreed to offer the members and supporters of your organizations. This will be time-consuming and a little cost since you will be required to print the booklet.

On the other hand, voucher fundraising organizers can ask for the help of other companies for their ready-made discount vouchers booklet. This offers a number of advantages. First, the booklets are readily available. It will also save you time and effort from going around to businesses. The ready-made booklets may include more and various discount vouchers.

Exclusive discount card

Another form of voucher fundraising is to offer a discount card which entails exclusive discounts to the holder. The idea is similar with Masters Card or Loyalty Cards. Your members and supporters who bought the card will enjoy exclusive discounts to businesses agreed to participate in your event. The logos of the participating businesses can be incorporated in the discount card. The advantage of this format is it is easy to carry around as one can easily slide it in their wallets or purse.

Discount tabs

Another great kind of voucher fundraising is through discount tabs. This is similar in mechanics with discount voucher booklets but different in format. Just like the tabs, you can pull it out whenever you are availing the discounts. This is smaller than discount voucher booklets and easier to carry around like the discount card.

Subscription app service

Lastly, one of the less popular form of voucher fundraising is a subscription app service offered by very few companies. This is a subscription that will offer users a myriad of discounts from different businesses. This offers a great advantage to users. Since it is an app, it will be installed in your electronic devices, which you carry all the time. It is environment-friendly since it does not use paper. Depending on the terms of the company, subscription is usually for a year, which means that users can enjoy hundreds of discounts for a whole year.

One of the few companies that offer this type of voucher fundraising service is MyPhoneVouchers. The company has hundreds of business partners that give discounts in a period of time. Moreover, the app makes use of the users’ location to customize the discounts that will appear in their account to front those that are offered within the local area.

How To Use Discount Vouchers in Fundraising

A number of organizations are looking for various ways to raise funds for their causes and activities. Many of us did not know that discount vouchers can be used in fundraising. This type of fundraiser offers a myriad of benefits and it proved to be effective in raising money for your group or organization.

Fundraising activities often involves selling items like garage sale, bake sale and tickets for raffle. Unfortunately, these activities are not as effective as they used to be, especially if these are held annually. Moreover, they offer low returns since not everyone buys an item. In short, it takes a lot of effort to set it out and offer low profits. For your next fundraising event, consider selling discount vouchers to your members and supporters.

Selling discount vouchers or coupon books has become popular to many organizations that wanted to raise money for the group. The books contain discount coupons from different types of products and services.

Create Your Own Discount Coupon Book

Organizations can make their own coupon books by collecting discount vouchers from various businesses within your area. Although making your discount coupon booklets is time consuming, from collecting from different businesses up to compiling them, organizations can ensure that the coupon books are unique. There will be no worry that there is a similar coupon book in the market.

First, the organization must recruit businesses and advertisers willing to take part in your fundraising event and to include their discount vouchers in your coupon books. One advantage of this is you can also earn money from advertising sales apart from the funds you will raise from selling the booklets. You must ensure that you can explain to the businesses and advertisers that they can benefit from your fundraising event.

It is important to choose products and services that are sellable to your members and supporters. For example, if most of your members are families, you may want to enlist businesses and advertisers offering discounts on household items or places where families can spend their time.

Choose Fundraising Partner

On the other hand, you can save some time by partnering with other third party companies offering coupon books. There are a lot of fundraising companies that specialize in working with non-profit groups and organizations in fundraising in Australia. When choosing a partner for your fundraising event, there are several things to consider. First, the company must allow you to have a fair share of percentage from the sales from the booklets. You should also see the discount vouchers included in the coupon book to see if your members and supporters will most likely the booklet. Moreover, upon checking the discount coupons, consider the location, price and duration of the promos to see if your members and supporters will most likely benefit from the offers.

MyPhoneVouchers is a company that partners with numerous non-profit organizations, clubs and groups that wanted to raise more funds for their advocacies, causes and activities. MyPhoneVouchers offers a subscription service to users that give them access to hundreds of discount vouchers from the company’s business partners within your locale.

The company also offers a sweet deal to organizations by giving them 50% of the service fee. The subscription costs $39.99 per year and organizations can take home $20 every time their member or supporter renews the service. Thus, this can be an annual income for organizations and charity groups. Moreover, as a sign of gratitude for partnership, MyPhoneVouchers gifts organizers, admin staff and volunteers 1-year free subscription to the service as well as 10 free 1-year subscriptions which can used as prizes during your fundraising event.