Will Phone Advertising Rule Sydney’s Ad Industry?

Mobile advertising is slowly taking over Sydney’s advertising and marketing industries as a lot of businesses opt for this kind of promotion for their products and services.

For many years, mobile is slowly taking the center stage as it gains popularity and more people are using mobile devices. People use their phones and tablets not for communication only but also for other purposes. Today’s mobile devices are packed with high tech specs and features. Moreover, developers are working on new apps that help and entertain users in every way.

Many analysts speculated that TV and radio advertising will take a back seat in the future as mobile ads will rule the advertising world. This is due to the prominence of mobile devices in people’s everyday lives making them indispensable. One thing that sets mobile devices apart from TV and radio is its proximity to users. People constantly check on their mobile devices allowing them to view the ads faster and easier. Furthermore, cellphones and tablets are turned on most of the time. Thus, users will most likely see the ad than TV and radio ads flashed at a particular time slot.

Mobile advertising continuously grow and offers great promotional avenues for businesses. Phone advertising in Sydney will skyrocket in the near future due to the following reasons:

1. More investments in mobile advertising

Studies showed that there has been an incredible growth in the mobile market within the past years and this can develop further. Also, there are a lot of money-making opportunities in the mobile market due to new apps and features developed under various mobile devices. Lastly, businesses prefer mobile marketing and advertising because of its effectiveness.

2. In-app advertising fuels market

Do you see the ads while you are playing a mobile game or while using another app? One of the advantages of phone advertising is the different mobile applications that can lead to profitable opportunities. One of these is in-app advertising. The growth in this field branches out to more advertising options. Based on the recent statistics, people spend 80 percent of their time using different apps in their mobile devices. Good news for merchants as they do not have to make an app of their own in order to advertise. The posting of in-app ads is handled by services like Google AdMob for Android OS.

3. Mobile advertising is efficient and user-friendly

Another advantage of advertising using cellular phones and tablets is its efficiency. With minimal effort and investment, this type of advertising delivers best results. Moreover, phone advertising is easy-to-use and can be done by anyone. For simple type of mobile advertising, business owners can try chain messages that consumers can pass on to their family and friends. However, more complicated forms of mobile advertising in Sydney involve services from companies like networks or advertising agencies.

4. Low cost than other forms of advertising

Phone advertising is way cheaper than other forms of advertising like TV and Radio, which business owners love. According to sources, it costs $2.85 to reach 1,000 iPhone users through a mobile ad. An ad posted on a national newspaper can cost more than $100 to reach 1,000 readers.

5. Delivers pertinent results

Business owners should know the marketing needs as well as how to target their customers. This is of vital importance in order to come up with an advertising strategy that will deliver the best results. If you are a local business aiming for clients in your area, geo-targeting is an attribute of mobile advertising where the ad is tailored to a specific market based on the geographic location of the consumers. Through this method, merchants can appeal on their potential clients. 

How Voucher Advertising is the new trend in marketing in Western Australia?

Voucher advertising is the new trend of marketing in Western Australia. More and more businesses are promoting their products and services through discount vouchers. There are also an increasing number of consumers using coupons to scrimp on their expenses. These prove that voucher advertising is an indispensable and effective way of marketing.

Why use discount coupons?

Discount voucher is a form of cheap advertising and almost every retailer offers some form of bonus or discount program. If your competitors are using discount vouchers and you are not, you are clearly missing out on the benefits using discount vouchers. Some of the reasons why you should discount coupons are:

1. To increase number of new customers – discount vouchers can attract new and potential clients for the business. People should have a clear reason on why they should visit your store. Giving out a good discount gives consumers a reason why they should check out your products or services.
2. To increase sales of specific product or services – voucher advertising in Western Australia is a great way to boost the sales of a product or service that does not sell well. One of the advantages of discount vouchers is that businesses can modify the vouchers based on their preference. For example, businesses can offer discounts to expensive items or pair it up with other items to increase its sales.
3. To promote brand – discount coupons can also be used to further promote the brand or the business. Discount vouchers will have the logo of the business that makes it a form of cheap advertising.
4. To take care of existing clientele – aside from attracting new clients, discount coupons can be used to reward the current clients of the business. Some businesses cleverly use vouchers to offer discounts exclusively to existing clients of the business. Discount vouchers can also be used to appease infuriated clients and to prevent them from leaving the business and continue to patronize the products and services offered.
5. To win back former customers – there are instances that some consumers leave the business due to different reasons like expensive price tags or bad service. Coupons can be used to win back these clients by offering products and services at a lesser price. One of the main considerations of consumers is the price.

How to use discount coupons?

Voucher advertising in Western Australia should encourage consumers to buy the products and services advertised in the coupon as well as to notice the brand. Effective discount vouchers should make people remember about the brand and should have that lasting effect.

It is equally important to ensure that you are offering discounts to the right target market and offer products and services to the right products and services. Businesses cannot afford to throw in discount vouchers on everything. Using discount voucher requires proper strategy.

There are different ways on how a business can properly distribute the discount vouchers as cheap advertising and to make sure that you reach the right target market. Publish discount vouchers through the following ways:

• Email
• Newspapers
• Discount coupons web sites
• Inserts
• Pamphlets
• Mobile web sites

Voucher advertising in Western Australia is the new trend in marketing as the consumer saves money and businesses sells more. Advertising is essential to businesses to make its brand known to the public as well as its products and services. Businesses can promote the brand and upsell its items. Meanwhile, studies proved that consumers tend to spend more when they have discount vouchers. People love discounts and getting items for less.

6 Ways to Find the Best Cheap Advertising in Perth

Do you own a small or start-up business? Do you want to attract more clients to be successful in the market?

If your answer to these questions is “yes,” you want to try various ways of advertising to promote your business. However, you do not want to spend large bucks for advertising. Thus, it is important to look for cheap advertising in Perth to put the word out these.

Surprisingly, this is not impossible with the aid of new technology. Businesses can post ads and reach their consumers anytime, anywhere. Digital technology is amazing nowadays. Below are the six ways how a business can do cheap advertising in Perth.

1. Create a web site that works in mobile

Businesses also need to make a presence online by simply making a web site. It is a must for business to create and maintain a web site, which doubles as an advertisement. Consumers turn to Internet in looking for information about a business due to various reasons. People look up for businesses to find out their location, their products and services, as well as their latest promotions.

Merchants do not know but making and maintaining a web site costs a few dollars. Registering your domain name is very cheap. Moreover, the web site will help you to make your business known and becomes more legitimate and credible.

2. Make social media accounts

One of the easiest ways of cheap advertising is by making different social media accounts. Create Facebook page as well as Instagram and Twitter accounts. This is to ensure that you reach your client in every possible way.

Moreover, people spend time checking their social media accounts every day. Thus, it is a perfect way to always stay in touch with clients as well as to attract new customers. Businesses can also post their promos and discounts. This can double as a form of voucher advertising in Perth.

3. Video and photo sharing sites

Potential clients are also crowding some of the video and photo sharing sites. YouTube and Instagram gather high traffic. Promotional videos can be shared through YouTube, Vimeo and Veoh, while photos of products and services can be shared through Flickr, Instagram and Photobucket.

The photos and videos can be utilized as teasers to pique the interest of consumers. Moreover, these can redirect consumers to the official web site of the business to find out more information.

4. Online classifieds

Businesses can also tap online classifieds and will get a lot of exposure at a low cost. Post ads on web sites such as Craigslist, eBay Classifieds, and Oodle. Luckily, these web sites allow merchants to put up free ads and target people who are looking through these ads.

5. Email marketing

Another cheap advertising in Perth is through email marketing, which means that businesses can send emails to their or regular potential clients. Email marketing can be an opportunity to inform clients of what is new about your business, especially about your products and services. One of the purposes of email marketing is to inform the consumers of the promos or why it is beneficial for them to buy from your business.

However, merchants should be careful in sending these emails as some people think of these as spam mails and a nuisance. Thus, emails and newsletters should be sent sporadically.

6. Voucher advertising

Another cheap advertising method is through voucher advertising in Perth. Local businesses can offer discount vouchers as a way to attract new clients. The vouchers served as an invitation to potential customers to visit the store.

5 Ways How Voucher Advertising Can Make You Rich

Do you want to be rich? Do you want to gain more profit for your business?

Australia fosters a lot of small and start-up businesses. Getting the word out there and making it known to the public is crucial for these businesses.

There are various ways how one business can do cheap advertising in Western Australia such as mobile and voucher advertising. Businesses may not be aware but using discount vouchers can make you rich.

Some business owners may think that they are actually losing money since they offer their products and services for less. However, they are actually opening an opportunity for the business to earn more money.

Voucher advertising entails businesses offering discount vouchers to its new and recurring clients. This form of advertising proved to be effective and will use discount coupons in promoting your products and services since people are attracted to deals and discounts. Moreover, discount vouchers can drive more sales for businesses.

Below are the five ways on how voucher advertising in Western Australia can make you filthy rich.

1. Expand target market area

Many business owners may not be aware but voucher advertising has the ability to expand the market area of the business. This is because of the knowledge that a good discount and offer can make buyers go to businesses no matter how far they are located. This proves that good products and services backed up by a good promotional deal will attract consumers. Thus, you widen your reach simply by handing out great discounts.

2. Attract new customers

Voucher advertising is a form of cheap advertising that offers a good way to attract new clients. Discount vouchers serve as an invitation to the business to make people drop by to your store. Moreover, people love discounts and to try out new products and services. The best way to attract clients is to spark their interest. Thus, this is a foolproof way to attract new clients.

3. Provide opportunity for additional profit

Surprisingly, voucher advertising provides another way for businesses to earn money that will yield to more profits. As previously mentioned, discount vouchers attracts new clients who will purchase products or avail services. Moreover, there is a possibility that they will buy other things apart from products and services offered in the store.

Many people think that they save a lot of money when using discount vouchers because of the percentage offered in the discount. Although this is a fact, studies proved that people tend to buy more when they are using a discount coupon since they think that they can buy more with their money.

4. Build store traffic and make way for impulse purchases

Voucher advertising can help businesses build store traffic in businesses. Store traffic refers to the number of people going in and out of the store. With new clients visiting the store, an increased in the store traffic can lead to impulse buys and additional profit for the company. Also, when other people see that a lot of people coming in to your store, this makes other people curious making that ripple effect that make other want to check out what is inside your store.

5. Maintain business relationships

Recurring clients are important to the business and it is equally important to take care of these clients. Businesses should repay their faith by offering them some perks like an exclusive discount vouchers. This way, merchants can foster the healthy business relationships with the clients. This is also a great way to appease dissatisfied clients and to keep them coming to the business.

How Mobile Advertising in Western Australia Works

Mobile advertising in Western Australia is very important for local businesses in order promote their products and services.

All businesses need a mobile marketing strategy. Why? Latest statistics revealed that more than 4.5 million 3G smartphones were in used in Australia. This is really worth targeting as this will allow businesses to reach more potential consumers.

There are a lot of people that who glued to their smartphones. This is backed up by reports stating that 40 percent of internet time is spent on mobile devices. Thus, this means that mobile devices play a big role in advertising.

Mobile advertising is consisted of ads that appear on mobile devices like smartphones, tablets, eReaders and other gadgets. Phone advertising has different forms, styles, web sites, and platforms.

In order for mobile advertising to work, there are different types of mobile ads that business owners can explore to proliferate the word about their stores or businesses. The type of mobile ads that one should use depends on the industry, target audience, and budget.

• App-based mobile advertising: This is the form of advertising that involves mobile apps as statistics reveal that 80 percent of the time spent using the mobile device was spent in apps. There is no need to make an app where you can post your ad as it will be handled by services like Google AdMob help advertisers create mobile ads that appear within third-party mobile apps.
• Social media: Another way to do phone advertising to promote one’s business is through the aid of social media. For example, Facebook allows advertisers to create ads that are integrated into Facebook’s mobile app. Facebook also have the Promoted Post ads that posts the ads on the news feed of the users.
• In-game mobile advertising: In this form advertising, mobile ads appear within mobile games as it is found out that a lot of people playing games in their mobile devices. In-game apps appear as banner ads or full-image ads that appear on the screen. As 80% of mobile device time in spent on apps and game apps eat up most of this time.
• QR codes: One of the new versions of mobile advertising is through QR codes, which users will have to scan and they will be directed to a web page that the QR code is attached to. One of the qualities of QR codes is it is clouded with mystery thinking what behind the code, which attracts some mobile phone users. Moreover, this way is easier than searching for the web site of a particular business.
• Location-based marketing: Location-based mobile ads are deemed as one of the most effective form of advertising for businesses who wish to gain more clients from a particular area. This is best form of mobile advertising in Western Australia for those businesses targeting people on a specific location.
• Mobile search ads: This type of phone advertising is a basic Google search ads built for mobile devices and is often added as an extra add-on extension and included click-to-call or maps features.
• Mobile image ads: This type of ad uses images, photos or pictures to that appear on mobile devices since a lot of people are visual and have short attention span that tend to skim through mobile pages.
• SMS: One of the old yet effective forms of mobile advertising in Western Australia is though SMS marketing that enables businesses to send a text message to promote products and services. Carriers offer this type of services. However, there are creative ways to do this like chain text messages or sending promo codes to capture the interest of users.

Top 10 Tips You Should Know When You Are Doing Voucher Advertising

Advertising is an important thing that every business should do in order to promote their business, including their products and services.

There are different forms of advertising such as voucher advertising in Western Australia to reach the potential clients and consumers. Below are the top 10 tips that one should keep in mind if they will do voucher advertising or use coupons in promoting the business.

Tip No. 1: Offer Solid Discounts

There are different ways on how to offer attractive discounts when you are using coupons for your business.

Dollars or Percentage Off – The bigger the discount, the better as buyers are attracted more to bigger discounts like 50% off or $30 off the price. Merchants said that dollars off works best in promoting the products.

Bonuses – Buyers are also attracted to bonuses like “Buy One, Get One” or “Buy 10 for $9”.

Free Items – Some businesses offer free items to consumers when they buy a specific product or avail a particular service like “FREE umbrella” or “FREE gift items”.

Tip No. 2: Use Bold and Commanding Words

It is important that business owners will use bold and commanding words in the coupons like “Buy Five Cases…Get One FREE!!!” to further encourage buyers to buy from the business.

Tip No. 3: Use Photos and Illustrations

A lot of people are visual or respond to photos, pictures or illustrations that will attract the buyers. For example, restaurants offering discounts on their meal can use the photos of their tasty offerings.

Tip No. 4: Parade Your Logo in the Coupon

Branding is very important in voucher advertising. Thus, it is very important to use your logo in the coupon so that consumers will be familiar to your brand and business. Moreover, adding a logo in your discount coupons will add credibility to your offer.

Tip No. 5: Effectively Use Of White Space

It is important to use the space in the coupon effectively. Do not clutter the whole space with space and picture that the consumer will feel suffocated or confused with all of the information plastered in the coupon.

Tip No. 6: Focus on the Positive

In voucher advertising, it is best to focus on the positive as well as the benefits that consumers will get by using the coupon. This will make the buyers feel good and will think that coupon is a good thing. Use words such as “SAVE MONEY”.

Tip No. 7: Target the Self-Interest of Your Customer

Think that consumers think are only thinking of themselves and good that a coupon will bring to them. Thus, it is important to think like a consumer and boast on the benefits of your products to them.

Tip No. 8: Advertise Using Various Channels

If you are using coupons to promote your business, it is best to get the world out there. It is important to use different forms of advertising like mobile advertising and digital advertising.

Tip No. 9: Target Local Clients

When using voucher advertising in Western Australia, it is important to target local clients and to keep the profile of your clients who are your most valuable asset. If a business can get some of the personal information, it is best to keep them for further promotional purposes in the future.

Tip No. 10: Do Not Stop After the Sale

There is no reason to stop after the sale as promotion should be an ongoing process. Aside from voucher advertising, support it with other forms of promotion such as mobile advertising and digital advertising.