MPV - Fundraising and Advertising

MPV - Fundraising and Advertising
Fundraising Ideas in Australia

Tuesday 31 December 2013

Really fuel your advertising




In Australia the media and the large retailers have way to highlight the high cost of fuel to run the consumers cars. Why not cash in on all this work being done by the big end of town with your advertising effort. Any business can offer a fuel discount with a little creativity and imagination. 
For a restaurant imagine an offer of 15 cents per litre when a couple dine.  So even if they simply have mains and a bottle of wine (a real cheap date) they will spend around $90.  They come to the till with a receipt from a petrol station for 60 Litres, this is a discount of $9 or the 10% that you normally have given.  The value in the mind of the customer however is much higher thanks to all of the media attention this topic has been given.  Remember however the dinner experience if the most important thing that will keep customers returning and spending.

A number of our advertisers is opting for type of advertising and MyPhoneVouchers.com will soon announce a Fuel Savers Club in our phone application.This will be in the form of ad additional category that those businesses that are participating will also be in. Great way to get additional exposure.



Introduction to MyPhoneVouchers Infographics

How to add advertising delightful.





At MyPhoneVouchers.com we are often asked to assist come up with an offer for our advertisers.   Many of these advertisers are looking for offers that doesn’t reduce their margin by too much but also get new customers through the door.  The best ideas are the ones that seem to offer better value than they cost and increase what we call the delight factor.  Let’s look at a restaurant that would like some new clients.  So dinner for two with mains at $30 and a $30 bottle of wine with a 10% discount would be a discount of $9.00 and one really has to ask if 10% is enough to bring in a new client.  Many restaurants give 2-for-one offers or 50% off.
At wholesale or on special at the local store a small box of chocolates can cost as little as $5.00 (300g Roses Chocolates @ Priceline 2 for $9.00 December 2013).  But as a gift for a restaurant really gives the couple something to really chat about on the way out and something nice to remember their outing.  So what is more valuable to the customer, what gives more delight?   The $9.00 discount or the $5.00 chocolates?  If chocolates if not your thing them a nice bunch of flowers can be broken down into single stems and given the ladies.



Friday 20 December 2013

Coupon, Voucher, Dockets in Cairns, Brisbane, Sunshine Coast in Demand



"Coupon codes", "promotional codes", "promotion codes", "discount codes", "key codes", "promo codes", "surplus codes", "portable codes", "shopping codes", "voucher codes", "reward codes", "discount vouchers", "referral codes" or "source codes", whatever one may want to tag internet coupons, Cairns is immensely into promoting it. A $99 coupon advertisement program is made known to the public by Cairns Coupons wherein one’s business has access to the advertising agency’s resident subscriber’s database and website visitors which is estimated to be 5000 persons weekly. Incentives may be a discount, a special deal, a bonus offer, freebies, or an early bird special. Rest assured is it that all of Cairns customers know about their coupon directory. Weekly emails about the business coupon are sent to the subscribers as well as a full profile page with photos and product and/or service information attached to it. Plusses about utilizing coupons are as follows: generate market disclosure and introduction of new business, trial endorsements of products and/or services, satiate customers loyalty to products through clearance of old or stopped products/stock, escalate sales in slower days and in-store spend, and abet in spreading the business.


Although not as used as coupons, vouchers are purposeful not only in Facebook groups offering student discounts and restaurant voucher deals but also in occasions and activities in Brisbane where it is advertised. Smarter Discount Vouchers publicizes brochures promoting the said item. The hand outs, which are notably full-coloured with complete logo and contact details, may be distributed for $240 to 20 000 homes in 9 -12 suburbs for six months (localised voucher brochure) or disseminated across Brisbane and in the internet for twelve months (E-magazine). Additional ads in other brochures have an equivalent $40 discount per extra endorsement. There are also business cards for free within the paid period, artwork may be created by the business itself or Smarter Discount.


Dockets or receipts (a proof of payment for items purchased) have been rampant in Sunshine Coast and other parts of Australia mainly due to the largest coupon company in the country, Shop a Docket. A 100% Australian-owned company spread from servicing a single supermarket in South East Queensland to Melbourne, Ballarat, Bunbury, Brisbane, Adelaide, Alice Springs, the Gold Coast, Newcastle, Hobart, Rockhampton and others at present. The firm takes pride in being the lone provider of coupons on the back of receipts of the leading supermarkets and retailers of Australia. They have been offering coupons and vouchers in restaurants, pizza houses, movie theatres, accommodations, holiday hotspots, retail stores, schools, tutorials and more.


There has also been advertising in QLD and discount vouchers in Toowoomba. QLD is served by advertising agencies such as Ace Communication & Technology, Black Eye Studios, Niche Advertising & Marketing Services Pty Ltd, Smart Media Management, and John Cochrane Advertising Pty Ltd. Toowomba provides coupons and vouchers thru groups like groupon.com

Scan through these pages and certainly, there would be multiple offers suitable for a customer’s convenience.