Top 5 Ways of Free Advertising in Australia

Advertising is very important for a business to make the public notice it. Many people think that advertising incurs a huge cost; however, there are ways that you can do it for free. Advertising in Australia can also be done without a fee going to the pockets of advertising firms or other companies. Below are the top five ways in advertising in Australia for free.

Social Media Promotion

Let us not underestimate the power of social media in promoting one’s business, products and services. The use of social media is considered as free advertising in Australia. Many business owners opt to this kind of advertising to advertise the things they offer. Some merchants go and make their own Facebook pages and post updates and promotions to be seen by their followers. Social media like Facebook, Twitter and Instagram are being used as an effective for promotion. This type of advertising is deemed very effective because most people spend times checking theirs socials media accounts almost every day. Moreover, a large portion of the population has an account.

Mobile Advertising

Another form of free advertising in Australia is through mobile advertising. Mobile advertising is a form of promotion using mobile devices. The ads were sent or posted to the mobile devices. This is an effective form of advertisings as it seems more personal compared to other forms of advertising such as TV and radio.

There are different ways on how to conduct mobile advertising. This form of advertising originally requires a fee from moderators. However, there are ways on how you can promote your business for free using mobile devices. One way is to conduct a chain messages type of promotion. Business owners can spread texts of promos to the people that contain messages that will encourage peoples to forward them to their friends and families. However, business owners have to be careful with this method of mobile advertising as it may backfire because some people are wary of this type of messages as they think of it as a scam.

Print Media

If you want free advertising in Australia, one way is through print media. As many people know, print advertising is not limited to page ads of newspapers and magazines. Print ads can also come in flyers and posters. Business owners can do it for free by simply making a lay out of the ad and printing them then placing them on visible places or distribute them to the public, including potential clients.

Coupon Advertising

Another way of free advertising in Australia is through coupon advertising. Discount coupons serve as an invitation for new customers to pay a visit to your store. Coupon advertising is considered as an effective form of advertising because everyone loves discounts and most consumers are attracted to low price that will allow them to save money or buy more stuff. Discount vouchers can be used to attract news clients as well as to retain old clientele.

Business owners and advertisers can easily do coupon advertising. Merchants just have to come up with a decent discount promo that is attractive for consumers, but is not detrimental to the business. Create a layout for the discount vouchers, print them and distribute them to the public.

Word of Mouth

Lastly, the most effective form of free advertising in Australia is through word of mouth. There is nothing that can rival recommendation from other people. Friends and family members satisfied with a product or a service often recommend the business to other peoples and leave a good impression of the place. Same thing goes for bad businesses. Consumers warn other people about the negative aspects of a business.

Mobile Advertising vs Coupon Advertising Which Is More Effective?

Advertising is essential to every business. This will pave the way to that the business will grow in revenues and profits. Advertising is of vital importance in any form of business to ensure that it is getting the right publicity for the products and services it offers.

There are different types of advertising. Some of the forms of advertising that are proved to be effective in reaching the desired target market are mobile advertising and coupon advertising. These forms of advertising include low cost yet are very effective in promoting one’s business as well as its products and services. Mobile advertising and coupon advertising are battling which between the two are more effective in yielding the best results to the companies. Below is the comparison between the two aforementioned types of advertising with its perks and perils.

Mobile Advertising

Mobile advertising is considered as one of the most effective forms of advertising. This type of advertising works as business owners and advertisers send or post ads through the mobile device. This is deemed as an effective way in reaching the target markets of advertisers as most people own a mobile device such as smartphone or tablet. Moreover, most people are inseparable with their mobile devices. They always have their gadgets with them that make these people wired and enable them to check messages and information anytime and anywhere. This is an advantage for business owners and advertisers as their ads and promos will be seen immediately by their target market.

Mobile advertising is a great way in promoting one’s business and its products and services. There are many ways merchants can advertise using mobile devices. One way is through banner ads, which is similar to the banner ads in online advertising. Banner ads are posted to the mobile web sites. Another way to advertise is through SMS messaging. Businesses and advertisers will send their ads and promos via text. This makes users see the ads instantly. Moreover, it seemed that the ads sent through mobiles advertising is more personal compared to other forms of advertising.

However, some people are wary of mobile advertising, especially when promos and deals were being sent through mobile devices. This is because there were scams that make use of mobile devices. Although the ads were seen by people, there are times that they do not believe it because of the scams proliferating on the different mobile devices. Thus, business owners and advertisers should be careful of the messages they sent to their target markets or their advertising will backfire.

Coupon Advertising

Coupon advertising, on the other hand, is the type of advertising that makes use of discount coupons or vouchers to promote one’s business, products or services. This particular type of advertising is proven to be effective as everybody loves discounts and most people are attracted to deals. Voucher advertising is a perfect form of advertising for businesses who wanted to attract new customers as well as to retain old clients.

There are different ways a business can undertake coupon advertising. One is through discount coupons that are distributed to people. Merchants and advertisers just have to print the discount vouchers and send them out. Another way is to contact third party companies that distribute discount coupons such as companies printing discount coupon booklets or web sites such as GroupOn.

However, voucher advertising also has drawbacks. The danger of not being as effective as it deemed to be is when choosing the right percentage for the discount or when choosing the right items to be put up for sale. The discount coupon should be big enough to encourage buyers to use it, but small enough as not to incur loss to the business.

3 Cheap Yet Effective Types of Advertising

Advertising is an important aspect that every business must undertake. This is of vital importance in a business to promote its products and services in order to increase the revenues and profits. There are many types of advertising such as TV and radio advertising as well as online advertising. They all aim to make the business well-known to potential customers. However, some businesses hesitate in advertising because of the large cost it entails.

There are forms of advertising that are low in cost yet as effective in reaching the target market. Some of the types of advertising that are both cheap and reliable are mobile advertising, coupon advertising and docket advertising. Advertising should not be expensive. Creativity is important in coming up an effective campaign.

Below are the three types of advertising that are both low in cost but effective in reaching the intended target markets.

Mobile Advertising

One of the forms of advertising that is gaining popularity and attention from business owners and advertisers is mobile advertising. This type of promotional tool makes use of mobile devices in advertising products and services. This is considered as an effective form of advertising because users are inseparable. Most users always have their phones beside them, which makes the ad most likely to be seen by users.

There are many ways on how a business can advertise in mobile devices. One of the popular ways to post an ad is through banner ads. This is similar to what they use in online advertising by posting big ads on the mobile sites that users will access. Another form of mobile advertising that merchants explore is through SMS or text messages sent to users. Usually, carriers make use of this method to send text messages with ad content to users. Businesses can also work with carriers in sending text messages containing ads.

Coupon Advertising

Another form of advertising that involves cheap investments but great returns is coupon advertising. Business owners and advertisers promote products and services with the use of discount coupons. Making discount coupons is very easy as one just have to think of a nice layout that will catch the attention of customers. It is deemed as an effective way of advertising as discount coupons can easily attract new potential clients while help in retaining loyalty from repeat clients. Although many think that giving away coupons will reduce the revenues of the business, studies claimed that people tend to spend more when they use discount vouchers, which is advantageous for businesses.

Coupon advertising is very easy to do. The hardest part in this type of advertising is coming up with a decent promo. The discount should be attractive for clients at the same time should not incur loss to the business. Design and print the discount vouchers and distribute them. The discount vouchers can act as an invitation to people to pay a visit in your store. It is best to distribute ads to places where your target market are spotted most of the time.

Docket Advertising

Lastly, business owners targeting a certain target market should opt for docket advertising. This type of advertising publishes ads on the reverse side of the receipt. In Australia, you can spot ads on the back of your receipts from Coles, Woolworths, Big W, and Kmart. Business owners can post ads to the receipts of stores where their target customers frequented. Third party companies take care of docket ads. Advertisers will post ads on the back of the receipts where the potential clients flock. For example, some businesses targeting mothers who frequent the supermarket may benefit in docket advertising.

Mobile Advertising vs Coupon Advertising vs Docket Advertising

Have you heard about mobile, coupon, or docket advertising?

Advertising is of vital importance to businesses because it allows potential customers to know that you are offering products and services that they may need. Advertising also allows you to have an edge over your competitors and encourage clients to seek your business instead of your rival. Sometimes, successful businesses are products of effective advertising. Putting your business out there is the first step in becoming a big company.

However, some businesses steer away from doing so because of the high cost it entails. Little some merchants know that there are different types of advertising that are cheaper and can be implemented by business owners themselves. Below are the descriptions of the three advertising methods that businesses and advertisers are paying attention to because of their low cost and effectiveness;

Mobile Advertising

Mobile advertising is a type of advertising through phones or other mobile devices. This type of advertising targets mobile owners. Business owners and advertisers took a liking in this particular form of advertising because of its effectiveness. Mobile advertising is very similar to internet marketing because the ads or contents tend to go viral because it is easy to share with other people who may be potential consumers. This will be done by simply forwarding the message to a friend or family that makes them part of the advertising experience. One of the prime characteristics of mobile advertising is to target alpha users or the influential users that can forward the ads to their contacts.

However, mobile advertising also encounters some bottlenecks such as battery life as well as safety issues. Mobile devices tend to have short battery life. Some people dislike mobile ads because some of them take some information from the mobile device such as location. There are speculations that mobile advertising will be the future of advertising because is it cheaper yet effective.

Coupon Advertising

Another type of advertising is coupon advertising wherein businesses and advertisers use coupons in promoting their products and services. Coupons proved to be effective tools for sales and attracting clients to the businesses. This can be attributed to the fact that everyone loves discount coupons. The consuming public likes discount vouchers because they increase the purchasing power of the buyer.

Coupon advertising is very easy to set up. Business owners and advertisers just have to come up with an offer that will benefit both the business as well as the consumers. The key in making an effective discount coupon is to have an offer that will make the costumers think that they can save a lot using the discount voucher, while it will not incur a loss to the business. Believe or not, coupons can yield to a wide array of benefits. First, coupons are great in inviting new potential clients to your store as it is effective in retaining your existing clientele. Coupon advertising can also help merchants in exhausting stocks of products that are usually difficult to sell.

Docket Advertising

You probably have seen the ads on the back of your receipts from Coles and Woolworths? This particular type of promotion is referred to as docket advertising which put up ads on the reverse side of the receipts. This can be considered as very effective if the target market of your business is flocking in a store. For example, if the target market of your business is mothers or housewives, docket advertising that prints ads on supermarket receipts can be very helpful in reaching your potential clients. Businesses should contact a firm that handles docket advertising that will help you in getting noticed.

Top 10 Benefits of Voucher Advertising

Advertising in Australia can be tough due to competition and expense of promoting the business. There are many types of advertising like online, TV, radio and phone advertising. Below are the top 10 benefits of voucher advertising in your business.

1. It is easy to make

Voucher advertising is very easy as discount vouchers are easy to make. Merchants should just have to come up with a deal or promo that will be placed on the coupon. You can also make use of phone advertising to send discount vouchers to your clients

2. Vouchers can be shared

One of the benefits of voucher advertising is that discount vouchers can be shared with other people. This is best for businesses which are in need of referrals. Vouchers give way to advertising through word of mouth, which is the fastest form of advertising. Some people considered this type of advertising in Australia as the most effective as people recommend products and services to their friends and families they are satisfied with.

3. Shoppers try new products

Discount vouchers encourage consumers to try on new products and services. Voucher advertising is perfect for launching new products and lead shoppers to buy and try them.

4. Brand loyalty and good reputation will spread.

People like businesses that offer a lot of discounts. They become loyal to stores that offer them perks from time to time. This is a perfect way to retain customers and to keep them coming back. Moreover, good publicity of the business will spread about the business that will further lure more customers to drop by to the store. Your clients will tell their friends about your voucher code and that will not only increase brand loyalty, but also spread the word that you are a quality retailer.

5. Businesses will know which products or services sell

Businesses and advertisers can track the discount vouchers that have been used in order to see which products are favored by the customers and which ones sell poorly. This way, businesses can strategize how to sell their products.

6. Use voucher advertising to know which channels are best to reach customers

Businesses often use voucher advertising to find out which types of advertising or channels were the best way to reach their potential clients. Most businesses and advertisers post discount vouchers in different places like newspapers, magazines as well as online and phone advertising and when customers drop by in their store, they asked where they got the discount vouchers to know which channels are effective.

7. Consumers buy more

Studies proved that consumers tend to buy more when they are given a discount. Most buyers feel that they have more purchasing power because they saved a few bucks and usually buy more than usual. This is a perfect strategy to increase the sales of the business as well as a good type of advertising in Australia.

8. Appease angry and dissatisfied clients

One of the advantages of voucher advertising is it helps to appease angry and dissatisfied clients. Businesses cannot afford to lose one of its precious loyal clients over one mishap. One way to calm down these clients is to send them discount vouchers.

9. Makes hard-to-sell products sellable

If you want to dispose or sell products, sell them using a discount voucher. One of the reasons that a product fell below the demand is because the buyers think that the product is not worth its tag price. However, some of them may change their mind when given discount coupons.

1. Help non-profit organizations in fundraising

Another advantage of voucher advertising is it can be used to help non-profit organizations in their fundraising initiatives. Some NGOs partner with businesses in fundraising events where businesses offer exclusive discounts to the members and supporters of the organizations.

5 Things You Should Know About Phone Advertising

Phone advertising is the type of advertising that utilizes smartphones in promoting one’s products and services. The prevalence of smartphones proved that this form of advertising reaches a wider audience compared to other advertising platforms. A lot of people own a smartphone and there is no doubt that phone advertising is making a huge impact in advertising in Australia.

Phone advertising is very similar to web or online advertising. It is proved to be an effective way in reaching one’s target audience as people use their smartphone every day and it paved the way to reach potential clients, as businesses take advantage of the prevalence of mobile devices in households.

A lot of people have their smartphones within reach at all times. Some people are inseparable with their mobile device. These attributes led to the conclusion that businesses and advertisers will benefit in phone advertising through easy access of the platform. At the same time, advertisers can create ads and content that is more personalized and intimate since mobile devices are personal property and are meant for personal use.

In addition, phone advertising also paved the way to other forms of promotions such as voucher advertising. Below are the five things every business owner and advertiser you should know about phone advertising when advertising in Australia.

1. Phone advertising is the future of marketing

Phone advertising is becoming more and more popular as the number of owners of mobile devices grows. A lot of people own a smartphone and it continues to increase as people getting smartphones are getting younger and younger. Thus, advertisers and marketers as well as business owners are moving to this particular platform in showcasing their products and services. Mobile or phone advertising is claimed to be the future of marketing as it proves to be effective in reaching the target market.

2. It has high penetration rate among various demographics

Phone advertising has a high penetration rate among different demographics when advertising in Australia. This means that this type of advertising reaches a lot of possible consumers in different target markets. This is because almost every age group owns a smartphone. Thus, it is an effective form of advertising in influencing potential clients.

3. It is a cheaper form of advertising

One of the advantages of using phone advertising is because it is a cheaper form of advertising compared to TV and radio advertising. It costs less, which is why many business owners opt to use this type of advertising. There are many ways a business owner or advertiser can advertise through a smartphone. One can advertise through banners or through apps. Businesses can also advertise through SMS sent to smartphone users. This means that businesses can reach a wider audience at lesser cost. This type of advertising can also save businesses sums of money in comparison if the businesses employ conventional forms of advertising.

4. It is more personal

Phone advertising is deemed as more personal compared to other forms of advertising. This stems from the fact that mobile phones is considered as a personal property of users and are used for personal means such as sending private messages or making private calls to friends or contacts. Thus, using phone advertising is like appealing to potential consumer personally compared to radio and TV ads that are deemed to appeal to the general public.

5. It offers other possibilities

There is no denying that phone advertising offers a wide range of possibilities. This type of advertising may branch out to voucher advertising, which is promoting one’s business with the use of discount vouchers. Business owners can offer promo deals or discounts by sending an SMS to the smartphone user. Of course, the criteria and condition of the promo is up to the business owner.

Top 10 Fundraising Ideas In Australia

There are different ways to earn money or funds needed by non-profit organizations, charity groups, local clubs and schools. Below are the top 10 fundraising ideas in Australia that you can do to earn the funds to support the activities and causes of the organizations.

1. Garage sale

Organizations can hold garage sale where old or previously-owned goods are being sold. This is perfect for groups who have a lot of members. Through this, they can accumulate a lot of things that can be sold. A lot of people love garage sales because it offers great things and collectibles at a cheaper price.

2. House parties

Another great fundraising idea in Australia is to hold house parties and let guests pay a fee. Let your members and supporters enjoy a nice food and company in your party. Local groups and clubs often used this method to fund their activities.

3. Fun run/ Marathon

One of the currently most popular fundraising in Australia that is participated by a lot of people is a fun run or a marathon. These days, a lot of people are into running or fitness, grab this opportunity to earn funds from the registration fees of the participants. A fun run does not limit age group unlike the house parties where the young ones may not be able to attend, especially if you plan to serve alcohol.

4. Bingo or movie night

Some of the conventional fundraising ideas in Australia are bingo and movie night that never failed to attract supporters. A lot of people love to go to movies. Hold a screening of timeless films for a fee. On the other hand, you can also hold a bingo night where players will have to pay for the cards.

5. Weekend market/bazaar

One of the famous fundraising ideas in Australia and in many parts of the world is a weekend bazaar or market. If you have the space where you can hold a small bazaar or market, enlist businesses who want to introduce their products to a wider market. There are many ways to earn money through this method, your organization can earn from renting out a space or though proceeds or through a portion of the sales. Weekend markets are usually held on the weekend to build anticipation from patrons. Moreover, more people can make it on a weekend.

6. Auction

If you want to earn a large amount of money right away, one of the effective fundraising ideas in Australia is through auction. However, you should have a number of valuable art, antique furniture, and rare and collectible items at home and sell them to the highest bidder.

7. Money jar

A way to passively earn funds is through a “Money Jar”. If you have members or supporters who have businesses or stores, encourage them to put one of your money jars on their counters where customers can drop their spare change. You can collect the jars once they are full and replace them with a new one.

8. Sell goods or services

You can also sell goods and services. For example, set up a beauty day where you will offer various beauty services like hair care, nail care, massages and foot spa. This will become a hit to ladies.

9. Sell discount vouchers

Another fundraising idea in Australia is through selling discount vouchers to your members and supporters as well as to other people. There is this fundraiser that has no capital needed but is very profitable. You have to gather discount coupons from various businesses and compiled it in s booklet to be sold. First, organizers will have to look for businesses willing to participate in the fundraiser and solicit discount coupons, then creatively layout the discount coupon booklets. Earn funds through advertising fee from businesses and advertisers as well as from the sales of the discount vouchers books.

1. Crowfunding

Due to the rise of digital technology, crowdfunding is one of the new ways to earn funds. Crowdfunding is one of the modern ways to raise funds by seeking donations online. Seek the help of other people by posting your cause, advocacy or activity online. You will be amazed on how many people are willing to extend their help to you. Check out Indiegogo, RocketHub, Peerbackers and Kickstarter where you can do some crowdfunding.

5 Reasons Why You Should Use Coupon Advertising

There are many ways to advertise your business. One of them is through coupon advertising where businesses use discount coupons to invite customers to try the products and services.

Advertising one’s business is vital in order to gain revenues and profits and to further grow the business. There are different types of advertising that allow businesses to endorse their products and services in order to lure more clients to the stores.

Businesses try to different gimmicks to advertise their trades. One of the ways to do that is through discount vouchers, which is growing popular over time. As a rule of thumb, the bigger the discount, the more effective it will be in generating new sales. However, giving out big discounts, sometimes, has adverse effects and businesses actually tend lose money.

Coupon advertising is like hitting to birds with one stone. Businesses promote their business in order to expand it, while gaining sales from new or old customers making purchases. One way to get your discount coupons to your target market is through MyPhoneVouchers.

MyPhoneVouchers is an app that publishes discount coupons to its subscribers. The app service is unique as it posts discount vouchers based on the location of the subscribers. This will ensure that you are targeting people within or near your area. MyPhoneVouchers provides a new way of advertising to businesses. This coupon advertising is a new platform for businesses and it gained popularity among business owners and advertisers who wished to endorse their products and services.

Below are the five primary reasons why you should use coupon advertising and why it is considered as an effective way to promote your business.

1. To invite more new customers

Most businesses use coupon advertising in order to gain new customers. Most people are attracted to discounts and are motivated to try new products and services when they think that they can get it at a fair or lower price. Businesses, sometimes, have to bow down a little in order to attract new customers.

2. To encourage consumers to buy more

Another purpose of coupon advertising is to encourage the consumers to buy more. Studies revealed that buyers tend to purchase more when they are given discount coupons. This is due to the fact that their purchasing power was increased and they think that they will be able to buy more things with through the same amount. Thus, consumers tend to spend more. This way, businesses also benefit as they gain more sales and profits.

3. To retain existing clients

One of the benefits of coupon advertising or using discount coupons is to retain old clients and to instill loyalty from them. Sending coupons to your existing clientele is a courteous way of saying that you appreciate doing business with them. Moreover, it is cheaper to give out discounts to loyal clients than to new customers. Little perks like this will not hurt the business as long as the business owners and advertise use discount vouchers wisely.

4. Customers expect discounts

Did you wonder why pizza parlors often publish out discount coupons on newspapers? This is because customers have grown to expect coupons from businesses once in a while. Another example is the mall-wide sale at times. When businesses do not do this, customers think that they are paying too much and will look for another similar business that offers discounts.

5. To exhaust stocks

Coupon advertising is also a good way to promote your business and exhaust all of the remaining stocks or even hard to sell items. If there are products or services that were often overlooked by consumers, you can promote or advertise these through discount coupons.