How to Get a Fabulous Mobile Advertising

Advertising in Australia has taken a radical turn and it is essential to any business as it promises to attract potential clients and to yield more sales and profits. There are different types of advertising methods that businesses can do, including mobile advertising and coupon advertising. With these various forms of advertising, businesses can easily promote their products and services that will suit their needs and image.

The number of people using mobile devices is growing each day and these people turn to their devices, like smartphones, tablets, e-readers, phablets and palm pilots, for various purposes. People look up for information, check their emails and social media accounts, and play games.

Creating your content

Before posting ads, businesses needed to create content that are ready for mobile device. This means that the content posted on a web site that is optimized for mobile advertising. Optimized web sites are very important to businesses and advertisers to ensure that the ads are clear and understandable.

The content of the ad must be catchy and has call to action like call, email, chat, and fax or inquire. The content must include a heading and an image that will catch the attention of your potential consumers.

Types of content

There are three types of mobile advertising that merchants can use to promote their business, products or services.

• Content Story – Businesses can make an article containing the story of a fictional character or the story of the business. It can be short or it can be a series of shorts.
• Personal Testament – Another common strategy in mobile advertising is getting people to testify about your product or service. A personal statement from someone, especially those with authority, can give the business a positive and credible image.
• Image / Video – The current generation, which is composed mostly of mobile users, proved to have short attention span. With the popularity of YouTube. An image and video is the best way to attract the attention of users.

Where to advertise

Mobile and coupon advertising will be effective if the ads appear on the right places. There are various places that are perfect to post ads. Some of the effective web sites to post ads such as: Facebook, Twitter, Google ads, StumbleUpon, and InMobi. Some of these places are free.

Use various advertising methods

The trend of the market and transformed the advertising market. Due to the influx of technology, new methods of advertising surfaced such as mobile advertising and coupon advertising. These methods pave the way for business owners and advertisers to effectively reach their target markets.

Generate store traffic

Advertising in Australia also enables businesses to generate store traffic. Mobile advertising is a way to invite people to pay a visit to your store. Well-known businesses always have people coming in, which may result to impulse buys.

Generate sales and profits

Increase in store traffic yields to higher sales and profits. It is not enough that you have good and ideal business, people need to know about it. Advertising in Australia requires businesses the most aggressive advertisers are the most successful. A lot of businesses become successful because of mobile advertising.

Boost employees’ morale

Advertising can boost the morale and confidence of your employees. Sometimes, businesses have negative image or has rumors. A well-known business can make a person be proud of his or her workplace. Moreover, the positive image shown in ads may kill the false rumors that may spring from your employees.

Survive the market

At the end of the day, what is important is to survive the market. Mobile advertising gives businesses the edge to attract more consumers, promote products and services and retain loyalty from recurring clients.

Discount Vouchers: Do Businesses Really Need To Offer Coupons? This Will Help You Decide!

More than a billion of discount vouchers are going around each year and handed out by supermarkets and retail stores through different channels such as direct mail, discount coupon booklet, and Groupon.

Voucher advertising is a form of advertising that distributes discount coupons to the target market of a business. Voucher advertising or promoting one’s business through discount vouchers is making its way in the market as consumers love attractive deals and encourage them to buy the product or to try out the service. This strategy proved to be effective and the use of discount coupons in promoting your product or service can largely benefit your business as people are attracted to deals and discounts. Moreover, discount vouchers can drive more sales for businesses.

Everyone loves discount vouchers because people can save money. Survey showed that 96 percent of the respondents clip and print coupons and redeem the coupons they gathered. Below are the seven reasons why businesses need to distribute discount coupons to their potential clientele.

1. Increased store traffic

Voucher advertising introduces your business to new customers and reminds the existing clients of your business. Discount coupons give the customers an idea why they should your business, product or service over other business. Discount vouchers drive customers to the physical stores.

2. More sales and repeat sales

As mentioned above, discount vouchers drive clients to your stores and will yield to more sales and repeat sales. Studies showed that people tend to buy more when given a discount. This is because they think that they save more and can buy more with a coupon.

3. More people in the email marketing list

Discount vouchers serve as an invitation to customers and new clients can be added on the merchant’s growing email list to which the seller can send updates, newsletter, and discount coupons in the future. It will never hurt to ask customers to be included in the email marketing list.

4. Coupon advertising

Discount coupon is a major part of coupon advertising. Coupons promote products and services of a business. It is a win-win situation for both the seller and the buyer. The seller can advertise his or her business, while the buyer can save some money from the discount coupon.

5. Encourage loyalty from consumers

Handing out discount vouchers does not only invite new clients to the store, but also foster a healthy business relationship with existing clientele. Consumers will develop a sense of loyalty to businesses that give them great services.

6. Save bucks

The primary aim of discount vouchers is to make consumers save money. A lot of mothers gather coupons to chip off some bucks from the budget. It is advantageous for both the businesses and consumers. Coupon advertising is a very cheap form of advertising method for the businesses. There is very less cost involved in this type of advertising. Moreover, consumers save some dollars from using the vouchers.

7. Target marketing

One of the advantages in using discount coupons is it can be narrowed to target marketing. Businesses can target potential consumers by giving out discount coupons to its target market. Stores can narrow down the clients to specific audience. Many businesses do not know that voucher advertising can also expand the market area of the businesses. Although it is very unlikely that people will go to a slightly far store to avail a discount. However, if you offer good discounts followed by good products and services, it will attract customers no matter how far they are located. In the end, good businesses are worth the while.

5 Tips How Mobile Advertising Can Make You Filthy Rich

Advertising in Australia has grown exponentially and has become more diverse. There are different types of advertising ranging from mobile advertising to coupon advertising.

Below are the five tips on how mobile advertising can earn you more money.

1. Optimize mobile apps and web sites

It is of vital importance to optimize the mobile apps, which is the core of money-making opportunities. The trend in mobile advertising changes according to the mobile ad industry. It is equally important that you consider the incremental improvements in the app and ad formats, which will increase the number of advertisers coming in. Web sites should be optimized in its mobile version is very important to ensure that it is working fine in mobile devices and will encourage advertisers to post ads on your mobile web site. This is one of the aspects of advertising in Australia that sets one apart from the crowd.

2. Take advantage of the holiday rush

If there is a time in the year that business owners and mobile advertisers should care about, it should be the holidays. Starting from Thanksgiving followed by the Black Friday and Cyber Monday all the way to Christmas and New Year at the end of the year. Why should they care? Simple. Employees are on leave, kids are at home for the winter and everyone is mostly staying indoors avoiding the cold. Thus, more time are spent on their mobile devices to take away the boredom. For kids and kids at heart, the holidays are the perfect time to beat the new high score in a game, while for others mobile devices are used to contact friends and relatives that could not make it on the festive dinner.

The holidays are the time of the year that the bucks are coming in for mobile advertising. This will generate a higher volume of active users that will boost the clicks, installs, and it would of course increase revenue. For merchants and advertisers, post ads on highly-installed games and online shopping web sites during the holidays as most people spend more time in these mobile apps.

3. Bring you “A” game in social media

Never ignore the power of social media. A lot of people spend an ample time every day checking the updates in theirs social media accounts. Socials networking sites have become popular platforms in promoting one’s business as well as products and services. It has become an inseparable part of mobile advertising. Posting ads on social media could lead to more traffic and higher revenue. Moreover, information is easily shared in social media like Twitter and Facebook that is an indispensible tool in advertising in Australia.

4. Create a derivation of your mobile game app

For developers, on way to rake more bucks in mobile advertising is making a new game app based from widely downloaded apps. Take for example of the craze over the short-lived Flappy Bird. During its run, advertisers flocked the game. It is not necessary to create a new game, one can slightly alter a popular mobile game. We have seen a lot of games with similar concepts with slightly different setting or characters. Fans of the original mobile game app wills most likely try out the new derivation of the game.

5. Mix up two or more forms of advertising

One of the great features of mobile advertising is that advertisers can use different kinds of advertising. Advertisers and business owners can use a combination of mobile ad and coupon advertising. Discount coupons can be posted on mobile ads, which can be shared to friends and families. This is a perfect way to invite potential clients to visit your store.

10 Reasons Why You Should Invest in Mobile Advertising

Advertising in Australia is very important in order to keep one’s strong hold in the market. A lot of new advertising methods are now available to business owners and retailers such as mobile and coupon advertising.

Below are the 10 reasons why you should invest in mobile advertising in promoting your products and services.

1. Shoppers are always “on-the-go”.

Mobile users are usually on-the-go. This means that they do not have the time to sit in front of a TV or listen to the radio. Mobile advertising caters the need of businesses and advertisers to reach these potential clients anytime and anywhere. Mobile ads appear on the mobile devices, which most people carry with them all the time.

2. Mobile advertising will surpass online advertising.

In advertising in Australia, it is seen that the use mobile internet has surpassed desktop and laptop internet usage. Survey also showed that half of the local searches are also made through mobile devices. People use mobile all the time even while doing other things. Thus, this yields to a shift from online advertisements to mobile ads. For example, mobile advertising in Perth can be beneficial for businesses in trying to reach local consumers.

3. Everyone owns a smartphone.

It is a no brainer that almost everyone owns a smartphone nowadays, even teens. Surprisingly, 1 billion smartphones are currently in use. Mobile devices have been an integral tool of our life as they are used in a variety of ways that would benefit the user. Smartphones are used to communicate, which can be vital in case of any emergency or just keeping in touch.

4. Mobile devices were popular electronic buys.

Every Christmas, graduation or birthday, mobile devices top the list of gifts that people get. Apple recently released the new iPhone 6 and we expect that a lot of people will be lining up to get their hands on the device. A person sometimes own more than one device.

5. People spend a lot of time looking on their smartphones.

Let us all admit that we take a look in our mobile devices most of the time. Some people used their phones and other mobile devices in checking their email, their social media accounts, check the weather, check the stock market, listen to music and play games. This behavior highly encourages mobile advertising, because users will most likely see the ads. Advertising in Australia has taken a turn and consider people’s habits when it comes to choosing effective methods of promotion.

6. Most people use mobile internet than desktop and laptop computers.

A lot of carriers are updating their mobile internet connection to cater the needs of their subscribers. With the emergence of faster mobile internet, a lot of users are turning to this than searching things with their desktops or laptops. Moreover, some people find it more convenient to check email, messages, reminders and facts through their mobile devices than with desktops and laptops.

7. Purchases are made through mobile ads.

Mobile advertising increases store traffic, which will eventually lead to purchases. Some people tend to drop by in stores due to curiosity and to look around. However, this could yield to impulse buys or recurring client. Mobile advertising in Perth can target locals and help in increasing the number of their visitors.

8. Tablet users recorded longer engagement.

According to a survey, tablets recorded longer engagement compared to smartphone users. Tablet users tend to spend more researching, reading reviews and tracking down special offers before coming up with a decision to buy a product or avail of a service.

9. Mobile advertising is cheaper.

One of the primary concerns of business owners and advertisers is the cost of placing a mobile ad. Mobile ads are way cheaper as sources revealed that costs $2.85 to reach 1,000 iPhone users through a mobile ad than an ad posted in national newspaper, which can cost more than $100 to reach 1,000 readers.

1. Can be paired with other forms of advertising.

One of the great characteristics of mobile advertising is the fact that it can be paired with other forms of advertising such as coupon advertising. One can post exclusive discount vouchers through mobile ads. For example, coupon advertising in Perth can be done by local businesses when advertising in mobile devices to invite new customers in their outlets.

What You Need To Know About Mobile Advertising

There are different forms of advertising that get the attention of business owners and advertisers in bringing the stores to the consumers or the other way around. Advertising in Australia can be tough, especially when merchants do not have the proper knowledge in promoting their business. Many business owners opt for cheaper forms of advertising such as coupon advertising and mobile advertising.

Below are some of the things that you need to know about mobile advertising.

1. Mobile advertising is cheaper.

One of the attributes that business owners and advertisers love about mobile advertising is its low cost. Posting mobile ads are way cheaper compared to other form of advertising. According to sources, it costs $2.85 to reach 1,000 iPhone users through a mobile ad. An ad posted on a national newspaper can cost more than $100 to reach 1,000 readers.

2. Geo-targeting is important in reaching customers

Efficient mobile ads know how to target their consumers. It is of vital importance that businesses owners and advertisers know what their needs are in order to arrive in a marketing strategy that will suffice their need. If your target is nationwide, there is no problem. In other cases, geo-targeting can largely help in reaching the right clients. Geo-targeting is an attribute of mobile advertising where the ad is tailored to a specific market based on the geographic location of the consumers. Through this method, merchants can appeal on their potential clients. For examples, mobile advertising in Perth can be done by local businesses in the area.

3. Always think of conversion points

Advertising in Australia is not all about posting ads, it also means encouraging people to take action. Conversion points are important because it will determine what the user should do after seeing your ad, it should be engaging and persuasive. There are different conversion points that advertisers can use, such as:

• Make a phone call or send an email.
• Submit contact information.
• Make an appointment.
• Follow your social media account.
• Sign up for an email newsletter.
• Register in your web sites.
• Join an upcoming event.

4. Use effective keywords

Keywords are essential in mobile advertising in order for the clients to find your ads. Advertisers should try out a number of keywords first and streamline to best performing keywords.

5. Optimize your mobile web site

For web sites owners, if you want advertisers to flock in your web sites, you should optimize their mobile versions. This is crucial to ensure that your web site will perform and can be viewed smoothly on mobile devices. This will yield to users staying in your web site that will benefit you and the advertisers.

6. Learn to use day-parting

Another attribute of mobile advertising is day-parting, which can be beneficial to advertisers in saving money and hitting the right clients at the right time. Day-parting is dividing a day into certain parts and offering specific ads during those times. Day-parting depends on the behavior of your potential clients as well as the nature of your business. For example, restaurants should post ads before meal time or when people are looking for places to eat. Also, businesses targeting stay-at-home moms or dads should be reached during the day when they are most likely running errands.

7. Pair with other forms of advertising

Mobile ads are flexible and it can be paired with other types of advertising such as coupon advertising. You can post exclusive discount vouchers through mobiles ads, which can increase the traffic in your store. For example, coupon advertising in Perth can be done by local businesses to invite new customers in their outlets.

Top 10 Things You Should Know About Mobile Advertising

Mobile advertising is one of the forms of advertising that are becoming popular because it is low cost yet yield effective results.

Most people tend to check their mobile devices first ting in the morning after they wake up. Check the messages that were sent while they were asleep. This proves that users are inseparable with their mobile devices. Studies backed up this claim saying that there will be more users of mobile devices compared to laptop and desktop computer owners.

Aside from mobile ads, companies tend to fuse other forms of promotion such as coupon advertising and social media marketing to get the results that they wanted.

Below are the top 10 things that you should know before you embark in mobile advertising.

1. Mobile devices are accessible

One of the best things about mobile devices is that they are accessible for the convenience of the user. Unlike desktop and laptop computers, mobile devices are always turned on making it easier to view the ads. Moreover, mobile devices are something that peoples constantly check on. For example, people often checks on their smartphones, which allows them to view the ads immediately.

2. Allows consumers to take action immediately

One of the perks of mobile advertising is that it enables consumers to respond to the ads upon receipt. Viewing ads using a mobile device, especially smartphone, allows consumers to either call about the product or services being advertised.

3. Take advantage of apps

You see all the ads when you are playing your favorite game app? Mobile device owners download and use various apps every day. This is an opportunity for advertisers to take advantage of the apps and place ads on them.

4. Can be combined with other forms of advertising

Another advantage of mobile advertising is that it can be coupled with other forms of advertising. For example, advertisers can also make use of coupon advertising by sending discount codes or promos through the mobile devices. This ways, mobile advertising enables the user to see the ads promptly, while the discount voucher encouraged the users to pay a visit to the store.

5. Everyone owns a mobile device

Statistics proved that almost everyone in the world owns a mobile device - a smartphone, a tablet or an e-reader. Using mobile advertising widens your reach and enables business owner and advertisers to reach out to millions of users.

6. It is more personal

Mobile advertising is deemed to be a more personal form of advertising like TV and radio ads. This is because mobile devices are considered as for personal use. Moreover, most ads are appeared to be addressed individually to the users rather than being general.

7. It yields more sales

There is no denying that mobile ads will yields to more sales. Aside from increasing the awareness of people about your business, it invites peoples to check out your business. Mobiles ads coupled with coupon advertising make buyers spend more.

8. Gives access to the internet

A lot of people are using their mobile devices to check the internet and visit mobile web sites. This behavior yields to another aspect of mobile advertising by placing ads to mobile web sites.

9. View socials media through mobile devices

More and more people are accessing their social media accounts like Facebook, Twitter and Instagram through theirs mobile device, which will make advertisers and business owners to strengthen their social media marketing and promotions.

1. Information are shared to networks

Lastly, mobile advertising is beneficial to business owners in promoting their products and services as information cans be shared almost rapidly. People can forward a great deal to their friends and families For example, a girl who read an ad about an upcoming sale will text her friends about it and they will drop by the store.

10 Reasons Why You Should Invest In Advertising in Australia

Advertising in Australia is essential to any business as it promises to attract potential clients and to yield more sales and profits. There are different types of advertising that emerged in the recent years as a product of new technology such as mobile advertising and coupon advertising. With various forms of advertising, businesses have the freedom to choose the method that suits their needs and image.

It is important to invest in advertising in order to survive the harsh business world. Below are the ten reasons why you should invest in advertising in Australia.

1. Reach out to new potential clients

The market changes constantly and your target market before may not be your target market in the next five years or you may simply want to widen the reach of your business. Moreover, people are on the move; thus, it is vital to advertise your business.

2. Keep up with competition

One of the primary reasons of advertising in Australia is to keep up with the fierce competition in the market. Your rivals will constantly advertise and you should to in order to keep up with your competitors and prevent them from taking away your loyal clients.

3. Use various advertising methods

The forms of advertisings are also changing based on the trend in the market. Due to the influx of technology, new methods of advertising surfaced such as mobile advertising and coupon advertising. These methods pave the way for business owners and advertisers to effectively reach their target markets.

4. Generate store traffic

Advertising in Australia also enables businesses to generate store traffic and invite people to pay a visit to your store. Well-known businesses always have people coming in, which may result to impulse buys.

5. Generate sales and profits

Advertising yields to sales and profits. It is not enough that you have good and ideal business, people need to know about it. In the advertising world, the most aggressive advertisers are the most successful. This could be regarded as a stepping stone in becoming a premium business.

6. Maintain a positive image

Surprisingly, advertising enables businesses to create and maintain a positive image of the business and to boast the good aspects of the business. In the business world, rumors and negative news travels quickly that can affect the business and may lead to consumers shying away from the products and services offered. Positive advertising in Australia can bring back the buyers back in the market and grow trust and confidence in the business.

7. Boost employees’ morale

Advertising can boost the morale and confidence of your employees. A well-known business can make a person be proud of his or her workplace. Moreover, the positive image shown in ads may kill the false rumors that may spring from your employees.

8. Promotes new products and services

Mobile advertising or coupon advertising or any other forms of advertising can help businesses in promoting the different products and services offered by the business. If your business is venturing new products, it is better to advertise that to makes the public aware that you are offering such products and services.

9. Create awareness

If you are a new player in the market, it is hard to get notice with all the well-established businesses as your competition. Advertising in Australia ensures that you will get the publicity you need given that you employ the right advertising tools and methods.

1. Survive the market

At the end of the day, what is important is to survive the market. Advertising gives businesses the edge to attract more consumers, promote products and services and retain loyalty from recurring clients.

How Businesses Save Money from Coupon Advertising

Advertising in Australia is of vital importance to businesses as it essential to promote their products and services to make it well-known in the public that will yield to high sales and profits. Proper and effective advertising is one of the stepping stones of being a successful business. Effective advertising lures more potentials clients to the stores and make them purchase items.

There is a wide array of methods on how to advertise one’s business. One great way to advertise your business is through coupon advertising that makes use of discount coupons to invite new customers in trying out the products and services being offered. Many did not know that discount vouchers proved to be very effective form of advertising. It has garnered popularity among business owners over time. As a rule of thumb, the bigger the discount, customers will more likely buy from the store. However, it is equally important that businesses should not give out discounts that are too big, so it will not incur a loss to the business.

This form of promotion is also referred to as voucher advertising and it can benefit businesses in many ways. Most businesses use coupon advertising in order to attract new clients and to motivate people to try out their new products and services. Everyone loves discounts and people want to get products for a lower price.

Voucher advertising is also an effective way to retain consumers or encourage them to buy more. Studies have showed that buyers tend to purchase more when they are given discount coupons. This is mainly because the consumers’ purchasing power is increased with the aid of discount vouchers thinking that they can buy more with the same amount. Thus, buyers tend to buy more.

Discount coupons are also effective tools to exhaust remaining stocks and products and services that are hard to sell. It is inevitable that consumers tend to overlook some products. Business owners can promote or advertise these products though coupon advertising.

How Businesses Save Money?

Advertising in Australia can be really expensive, especially when you opted to use traditional forms of advertising such as TV, radio and print advertising. This is one of the reasons why a lot of businesses back off from advertising because of the high cost. However, many business owners did not know that coupon advertising is one of cheapest yet effective way to advertise your business.

First, businesses musts come up with the right discount or discounts for the products and services that they want to promote. Now, make a layout of a nice looking discount voucher. It is very important that the discount voucher will catch the attention of the people, including the potentials clients.

Lastly, distribute these discount vouchers to the public. Distribution of vouchers can be done in several ways. First, you can hand these out in the street or give it out to clients who dropped by in the store as a treat. Some businesses post the discount vouchers online or in newspapers or magazines to reach a wider audience.

Businesses can also ask for the help of third party companies to do all of the dirty work for the business. Advertising companies will layout and distribute the vouchers to the people. Business owners will just have to think of the discount to give out.

Advertising in Australia is very important for businesses in order to thrive in the market. In voucher advertising, creativity is very important in making discount vouchers since they play a vital role in this type of promotion and it aims to attract consumers.