Phone advertising has gained popularity
in today’s society because of the prevalence of mobile phones. Moreover,
almost every age group owns a mobile phone, which made it easier for
businesses to advertise their products and services to their respective
target markets.
We are currently
living in a digital society and it paved the way to the unprecedented
influx of various gadgets and devices. People have seen how mobile
phones evolved from the bulky talk and text type to the current
smartphones with various functionalities.
Nowadays,
people are attached to their mobile devices as they use the mobile
phones to communicate mainly with family, friends and colleagues. Also,
people use mobile phones to get vital information like current news and
connect through social media with the aid of various apps. Mobile phones
have become an important device in people’s everyday lives.
Seeing this new trend, advertising in Australia
changed its course. It was claimed that advertising through cellular
phones is the next big thing but it is relatively an untapped market
with great potential. Phone advertising is the latest avenue where
businesses and organizations can endorse their products and services
with the use of mobile phones. It can provide a unique way to connect
with consumers as ads can be personal and reflect the on-the-go need
states and moments of decision. Advertising through cellular phones can be carried out through text or through apps.
Since
mobile phones are almost inseparable with their owners, ads through
mobile phones have an edge in reaching its target market. Below are the
top three benefits of phone advertising over other conventional
advertising methods.
Prevalence
– As mentioned earlier, the use of mobile phones is prevalent. A large
number of the population in any country owns a cellular phone, which
makes these consumers reachable. This means that businesses have the
opportunity to reach their target consumers through phone advertising.
We often see the current generation fiddling with their smartphones and
businesses can take advantage of that habit to promote their products
and services.
Personalized advertising
– Another advantage of this type of advertising is it is personal.
Businesses can send more personalized content through mobile
advertising. This is because cellular phones were so close to the owner
and it is considered as a private property. Businesses can also make
their ads interactive that will attract the attention of consumers. Ads
on cellphones can be customized according to the habits of the user
similar to internet browser ads. This can be done especially when the
user browses the internet through their mobile phones.
Short yet effective
– Businesses can also send short and snappy content through mobile
phones, which can be very effective. One of the effects of the current
digital media is it shortened the attention span of users. The current
generation desires speed due to the shortened attention span as they no
longer have the patience to read over a long copy. Short sale pitches
can be sent over the mobile device.
Furthermore, phone advertising
are inexpensive compared to TV and print advertisements. Since there
are a lot of people carrying around a cellular phone, this means that
the ads can reach and affect more people at a lower price. Phone
advertising is also faster and more environment-friendly compared to
print advertising.
Advertising in
Australia has found another avenue in reaching its audience. There is no
stopping the development of smartphones as mobile manufacturers
continue to seek improvement in their mobile devices. Moreover, networks
or carriers continue to expand its services to attract more users.
Phone advertising is a perfect way of reaching all types of consumers
since everyone owns a smartphone.
