Advertising is an important thing that every business should do in order to promote their business, including their products and services.
There are different forms of advertising such as voucher advertising in Western Australia to reach the potential clients and consumers. Below are the top 10 tips that one should keep in mind if they will do voucher advertising or use coupons in promoting the business.
Tip No. 1: Offer Solid Discounts
There are different ways on how to offer attractive discounts when you are using coupons for your business.
Dollars or Percentage Off – The bigger the discount, the better as buyers are attracted more to bigger discounts like 50% off or $30 off the price. Merchants said that dollars off works best in promoting the products.
Bonuses – Buyers are also attracted to bonuses like “Buy One, Get One” or “Buy 10 for $9”.
Free Items – Some businesses offer free items to consumers when they buy a specific product or avail a particular service like “FREE umbrella” or “FREE gift items”.
Tip No. 2: Use Bold and Commanding Words
It is important that business owners will use bold and commanding words in the coupons like “Buy Five Cases…Get One FREE!!!” to further encourage buyers to buy from the business.
Tip No. 3: Use Photos and Illustrations
A lot of people are visual or respond to photos, pictures or illustrations that will attract the buyers. For example, restaurants offering discounts on their meal can use the photos of their tasty offerings.
Tip No. 4: Parade Your Logo in the Coupon
Branding is very important in voucher advertising. Thus, it is very important to use your logo in the coupon so that consumers will be familiar to your brand and business. Moreover, adding a logo in your discount coupons will add credibility to your offer.
Tip No. 5: Effectively Use Of White Space
It is important to use the space in the coupon effectively. Do not clutter the whole space with space and picture that the consumer will feel suffocated or confused with all of the information plastered in the coupon.
Tip No. 6: Focus on the Positive
In voucher advertising, it is best to focus on the positive as well as the benefits that consumers will get by using the coupon. This will make the buyers feel good and will think that coupon is a good thing. Use words such as “SAVE MONEY”.
Tip No. 7: Target the Self-Interest of Your Customer
Think that consumers think are only thinking of themselves and good that a coupon will bring to them. Thus, it is important to think like a consumer and boast on the benefits of your products to them.
Tip No. 8: Advertise Using Various Channels
If you are using coupons to promote your business, it is best to get the world out there. It is important to use different forms of advertising like mobile advertising and digital advertising.
Tip No. 9: Target Local Clients
When using voucher advertising in Western Australia, it is important to target local clients and to keep the profile of your clients who are your most valuable asset. If a business can get some of the personal information, it is best to keep them for further promotional purposes in the future.
Tip No. 10: Do Not Stop After the Sale
There is no reason to stop after the sale as promotion should be an ongoing process. Aside from voucher advertising, support it with other forms of promotion such as mobile advertising and digital advertising.
