Advertising is not solely for big and top notch businesses. Small companies are in desperate need of advertising if they want to survive the market marked with intense competition where word of mouth marketing is not enough.
Surprisingly, there are different ways on how one can advertise cheaply or almost for free. Below are the top 10 ways how to conduct cheap advertising in Western Australia.
- Make a website
It is only natural that businesses should make a website so that consumers can find information about them online. Moreover, a website can provide businesses with a lot of perks like showing off the list of products and services. Websites can also be transformed into an online store where consumers can put products in a cart and check it out for shipping. This makes it easier for some buyers to get hold of the items.
- Seek out bloggers
Another form of cheap advertising is through bloggers. Contact bloggers who will write up about your business or reviews of your products and services. Merchants may have to send some products to bloggers for reviews. Bloggers can be influential to the buying decisions of consumers. A good review can even lead to sales.
- Post in online classified ads
Business owners can post to various classified ads site online for free in order to get more online exposure. Seek out and make accounts in Craigslist, eBay Classifieds, and Oodle to post free ads where products and services can be posted for buyers to see.
- Publish articles online
Another way to do digital advertising in Western Australia is by posting articles. One of the important tricks online is to get a lot of traffic to your website. Equipped with the right keywords, business owners can write articles that will direct consumers to the official website. Post articles in serial blog sites like Buzzle and Squidoo.
- Make social pages
Another vital aspect of creating a successful digital presence is to make social media accounts to reach more potential clients. A lot of people are spending their time online browsing their social media accounts. Thus, having official accounts in different social networking sites will make it easier for consumers to find your business.
- Do email marketing
One of the considered effective ways in digital advertising in Western Australia is by sending emails to clients. Email marketing is nothing new, but it must be employed correctly or your email will end up in spam section or will be deleted by the recipient. Emails can inform consumers of the promos or send out discount coupons to attract more clientele.
- Claim local listings
Local business listings will allow consumers to find out that you are a registered and legal business and not a hoax. Moreover, it will help your business move up the search engine results.
- Share in photo sites
A single picture can tell a thousand words. Cheap advertising can be in the form of photos, infographics and memes shared through various photo sharing web sites like Flickr, Instagram and Photobucket. These photos can also serve as promotional ads for the business.
- Make videos in video sharing sites
A great number of web surfers are visual and would rather watch a video or look at a picture than read long articles. This is the main reason why some videos became viral. Businesses can make promotional videos and be shared in YouTube, Vimeo and Veoh.
- Get in online directories
Businesses targeting local consumers can use the local directories. Moreover, directories and listings will boost the page rank of your business as well as make your business appear more credible.
