MPV - Fundraising and Advertising

MPV - Fundraising and Advertising
Fundraising Ideas in Australia

Wednesday 18 December 2013

Presto, Discount Vouchers!– Toowomba, Cairns, Brisbane, Queensland, Sunshine Coast

Down at 56 Neil Street Toowomba, the Empire Theatre disseminates its gift vouchers for the purchase of any show or workshops on sale on their box office. Just deposit $10 or higher and voila, you have a one year length voucher entry to viewing Jessica Mauboy – To the End of the Earth Tour, David Strassman –Careful What You Wish For!, Phantom of the Opera and more. This luxury is also offered in Toowomba-OnlineDining with their advertisements such as All You Can Eat Smorgasboard, Mixed Grill Mondays, Tapas Platter, Sunday Roast Special, Chinese Family Packs, Indian Meal Deal, Schnitzel Thursday, Rump Wednesday, Tuesday Pizza Capers, and Barra Monday.

Cairns, meanwhile, is not far behind its coupon advertising. Expedia bargains the most opulent and lavish hotels in Cairns like the Amaroo at Trinity, Palm Royale Cairns, Shangri-la Hotel – The Marina, Villa Vaucluse Apartments of Cairns, Beachfront Apartments on Trinity Beach, Roydon Beachfront Apartments, Tranquility Palm Cove, Australis Cairns Beach Resort, Coral Horizons, Mantra (Esplanade, Amphora, Trilogy), Breakfree Royal Harbour, Discovery Cairns, Coral Tree Inn, Pacific International Hotel – Cairns, Park Regis City Quays, Costa Royale Beachfront Apartment, Marlin Cove Resort, Bay Village Tropical Retreat, Sea Change Beachfront Apartments, Hilton Cairns, On The Beach Holiday Apartments, Coral Sands Resort, and the Hotel Cairns. The discounts are available for six months.

Voucher advertising in Brisbane updates comprises of the likes of True Local, promoting their colourful brochures of businesses dealing with discounts and/or special offers to be allocated to 20 000 Brisbane residents. With only type of business being endorsed per suburb for a maximum period of three months, it is highly unlikely there would be any competition or opposition whatsoever and figuratively attaining, a 1% response equivalent 200 extra customers, then a 5% answer is eqaul to 500 extra customers.
In Queensland Country Life, there is a mail order catalogue convenient in sale of products and services even if a coupon is placed inside. Advertisers gave good feedbacks about it with its circulation of approximately 32 000.

Sunshine Coast takes on the media and communications field, reaching out to local and international customers and manifesting Australia’s state prior to advertisements. In one of Sunshine Coast Daily’s issued article, it featured Independent Senator Nick Xenophon labelling Australia’s major shopping chains such as Woolworths’s and Coles’s strategy as ‘predatory discounting’.  Although it does not fit in line with the country’s advertisement ventures development, it goes to show how reliable one can trust on Sunshine Coast promotions for its transparency and rectitude.

One thing about advertisements in Australia is its versatility. It covers up various activities and events and it came up with yet a whole lot more options for the buyers. Their marketing expertise broadens at every turn, pleasing the purchasers and encouraging them to buy the vouchers and coupons. It may not be 360 degree perfect but its conscious target to favour their services and placating the concerns of customers at the same time is evident.