What started out as a mere project to succour community groups in
the local area to raise money, gave birth to a platform of fundraising for
these lot while bargaining exceptional value to resident businesses and
generating a non-printable product . This has been and is the journey of My
Phone Vouchers. Yet, MPV have only touched the icing of the cake of their
upright venture. They set on further in their goal through several forms of
advertisements specifically coupon advertising in Cairns, voucher advertising
in Brisbane, advertising in QLD, docket advertising in Sunshine Coast, and
discount vouchers in Toowoomba.
In Cairns Coupons, an accessible savings directory for shopping,
services and entertainment, MPV advertises its campaign of fundraising. MPV
uses the edge of the directory to contact its subscribers and visitors. Also,
it provides a full profile page with photos and information for its customers. The
concept of coupon advertising envisions market exposure of businesses (from neophytes
to top dogs), and products and services disclosure as a means of promotion and
fund increase.
In Brisbane, 20, 000 kaleidoscopic lustrous brochures of businesses
with discount proposals like MPV are dispatched to 20,000 locals in its 10
suburbs for three months. The catch here is that a lone business is introduced per
environ, therefore, the venture can capitalize on that place. Statistics discerned a 1% response is
equivalent to 200 extra customers as 5% is to 500 extra customers.
Queensland Advertising, a full service national advertising agency, guides
MPV along with its media strategy and buying, marketing and PR specialization. They have clients in Brisbane, Sunshine Coast,
Gold Coast, Sydney, Melbourne, Adelaide and Perth as well. Another organization, Shop a Docket, poses great
coupons and vouchers for hundreds of restaurants, pizza discounts, movies,
accommodation, cars, retail stores, child minding, tradesman hiring, driving
lessons, and student tutoring.
MPV also has discount vouchers in Toowoomba alongside travel coupons
for the likes of New Zealand Cruise, 11-Day Tour Flight around China, Jenolan
Caves: Lodge Stay, Great Ocean Road: Coach Tour, 16 day luxury package in
Vietnam, and Currumbin Beach for four. There are also tickets for spa packages
and body massages as well as wellness vouchers such as Shellac Manicure,
Shiseido Hair Straightening, Keratin Hair Smoothing Treatment, Full Set Eyelash
Extensions, and Hair Removal sessions.
These facets, however, have not been sufficient to impede the
fluctuation in the ad spend forecast of ZenithOptimedia Ad spend Forecasts to
only 1.5% growth. According to the source, the Australian dollar has been
compressing commodity prices and weakening the conditions in international
markets dampening the demand from global advertisers. Retail is belligerent and
is holding firm as Australia’s largest advertising category – with finance,
real estate, food, government and cosmetics which are the other key sectors dwindling.
Consequently, ad groups like MPV are doubling their efforts in
promotion and advertisements. This simple scheme’s excursion has a long way to
go from fundraising advertisements (coupons and vouchers) to changing people’s
lives.
Mark Nugent is an expert in writing articles
for fundraising and advertising fields in Australia. He has been working for MyPhoneVouchers for years.
Related articles
- MPV Fundraising in Australia Proliferates (discountvouchersaustralia.wordpress.com)
- MyPhoneVouchers Helps in Fundraising Australia Community Groups (discountvouchersaustralia.wordpress.com)
- Greenpeace defends fundraising strategy (stuff.co.nz)
- Top Tips You Need to Know for Effective Advertising (staples.com)
