MPV - Fundraising and Advertising

MPV - Fundraising and Advertising
Fundraising Ideas in Australia

Tuesday 18 March 2014

Helping Cancer patients through Fundraising

Cancer has been one of the world’s top killers since 1600 B.C. Studies for its prevention and cure has become apparent ever since. A lot of cancer researches were forced to discontinue as this kind of studies take a lot of time, effort, and money. Fundraising has been the most effective way to keep these studies going. Because cancer is a class of diseases, it is unlikely that there will be a single cure more than there will be a single treatment for all infectious diseases. That’s why it is imperative that these studies are continually conducted. Even though cancer research institutions are organized by colleges, health institutions, the government and private organizations, keeping up with the expenses has been exceptionally back-breaking.  Funds collected from donations and fundraising activities are used to buy laboratory equipments, finance mass awareness programs, pharmaceuticals and maintaining institutional expenses. Managing these organizations demands a lot of time and dedication.

Thanks to innovative ways to keep funds coming, cancer research organizations combine contemporary methods to keep the activities in undeviating progress. One of the most remarkable way of promotion is the internet. Solicitations from corporations, government officials and celebrities have been one of the utmost sources of money. Even docket advertising, a very prominent form of advertising in Australia, has been used to post fundraising events that associate to these organizations. Social networking sites have also been a crucial part of spreading awareness, education and support. It is vital to make everyone aware of the significance of these studies. Another practical way to gain support is through coupon advertising. Research institutions offer vouchers or tickets in exchange of financial discounts for clinical services and pharmaceutical products. Practical methods like selling handicrafts made by cancer patients are a unique way to raise money. Highly valuable items are being auctioned for the benefits of cancer research institutions.

Looking for the right company, group of people, or prominent individuals is an important part of raising
money. Some organizations directly contact people through phone advertising. A more personal approach is considered a very implicit way of catching people’s hearts. It makes them feel more involved in some ways. Helping or doing something for a cause is very fulfilling, heart whelming, and undeniably uplifting for even an ordinary human. In some cases, institutions even take advantage of politicians who are willing to donate in exchange for publicity. Even though it’s an improbable act of a moral sense, it is sometimes inevitable for a more paramount cause. A crystal clear example of this kind of irony is asking solicitations from tobacco companies. Imagine manufacturers of the number one cause of lung cancer in the world, helping in funding a research that cures or prevents a disease that their product can induce, talk about washing your hands for your sins. 

Fundraising in general serves a sole purpose, a cause, may it be to save lives, to restore peace, to protect nature, to save a species from extinction, some for even more personal matters like funding educational needs, medical support, financially aiding a whole village. In a nutshell, the fundamental purpose is to help. Fundraising for cancer research has been triumphant in order to discover more ways to fight cancer. As time passes, technology has become a prime medium of possibly rectifying all types of cancer. But it is also important to remember that technology these days are not cheap. Cancer research organizations are doing every bit of effort in spreading the need for financial support with the help of web ads, mobile phone advertising, social media, newspapers, etc. This is a vital part of propagating awareness to people. There is a boundless remedy which is kept undiscovered and supporting these studies could save billions of lives.