MPV - Fundraising and Advertising

MPV - Fundraising and Advertising
Fundraising Ideas in Australia

Friday 21 March 2014

Run-a-thon as a fundraiser




The lack of physical exercise or people’s sedentary living is the utmost cause of chronic diseases.  What’s keeping them from doing physical fitness exercises? Lack of motivation, perhaps? Are they really that difficult to do? Or maybe doing it alone makes it boring and no fun at all? A good motivational method is by doing activities with friends or other people. Some sports clubs started to think of a way to raise money at the same time, introduce physical exercise to people’s lifestyles. One can never run out of fundraising ideas for a good cause. Since running is one of the best methods of cardiovascular exercise, which reduces the risks of acquiring chronic diseases, plus getting in a good shape, run-a-thon events attracted more people wanting to be fit and healthy.

Sports clubs and all sorts of non-profit groups need money to maintain sports facilities and institutions. Aside from occasional donations from fitness enthusiasts or prominent companies/people wanting their endorsements, fundraising is their main source of money. Run-a-thon is a fun way of bonding with friends and meeting new ones at the same time, keeping a good shape and physically fit body. The “Fun Run” organizer usually utilizes their own running tracks for these events, but doing it in the streets could attract more people for future events. They put road signs and designate a specific distance of a certain course. Run-a-thons are categorized by distance or length of the tracks. Usually a normal run is 5km up to 10km or more, depending on participant’s choice and physical capabilities. Participants are required to have medical check-ups prior to the event. This is to know whether a participant is physically and medically ready for the challenge. This has been undeniably one of the most fun and appealing forms of fundraising in Australia.

Australia being one of the most developed countries in the world, a significant percentage of its population is busy and occupied most time of the day. Thus, time for exercise is quite strenuous to find. Instead of spending the free time to indulge in such activities, it is more rewarding to spend it with the family and a time to relax. This is why run-a-thon event organizers encourage people to bring their families and friends. This way the younger generations are introduced to a healthier lifestyle away from addictive video games and crazy internet stuffs. This is also a very good time to bond, communicate, and appreciate your family and friends. In a huge addition to those, it is also an inexpensive and healthy way to reach out for a good cause. Money collected from these activities is used to help a wide range of non-profit groups.

Marathon as fundraiser is now being conducted regularly, as much as possible, weekly. This is to promote fundraising in Australia and is becoming more popular these days.
regular exercise to people from all walks of life. There are two, probably more, ways to raise money from this activity. One way is by registration format in which organizers inform the public about upcoming run-a-thon events. This can be done through social media, or public advertisements like flyers and posters. Registration fees are reasonably affordable, not to mention usually comes with a small token or souvenir and last but not the least, the delightful feeling of supporting a good cause. Another way and is probably a more regular and long-term involvement, is through membership. Clubs offer memberships for an annual basis which gives people free access to these types of events, and allows them to use sports facilities that these clubs own or other benefits depending on which type of non-profit organization is coordinating the event. It is a very physically and socially rewarding form of