Phone
advertising is a kind of advertising and a branch of mobile marketing that uses
mobile devices such as smartphones and tablets. Many people see phone
advertising as closely related to online or web advertising. Data backs up that
phone advertising offers a wider reach due to its prevalence. There are over
4.6 billion smartphone users worldwide compared to 1.1 billion computer users.
Of
course, businesses and advertisers take advantage of the fast-growing mobile market
and employs phone advertising. Companies were reported to have spent more than $3
billion on mobile advertising last year. It was speculated that mobile and
social advertising will increase by 64% and marketers are expected to spend
nearly $13.1 billion on mobile ads.
How
does phone advertising work? Basically,
ads and content are sent and disseminated through the mobile devices. For
example, businesses and advertisers can send SMS or text directly to mobile
users. SMS advertising is said to make up 90% of mobile marketing revenue
worldwide. Same logic and strategy are employed in MMS advertising. The only
difference is that messages include photos or info graphics in their ads.
Advertising
can also be employed similar to banner ads on the Internet. Mobile sites offer
ad space to businesses and advertisers to put up banner ads. These banner ads are
visible and it will lead users to another page, which contains a full page advertisement
of more information about the product or service being advertised. Businesses
and advertisers also put ads in the games and apps users download from the app
store. Advertisers embed ads in the game that will open in a new page where the
users can learn more about what is featured on the ad. Lastly, ads can also be
in form of jingles or recordings that are played either as a ring back. For
example, you call the number of a company, instead of an ordinary ring; one may
hear a tune or an ad.
There
is no doubt that phone advertising is making ripples in the market. A lot of
people now own a smartphone. Moreover, people have become reliant to the mobile
devices and are using them every day. Moreover, phone advertising paved the way
to reach potential clients, as businesses take advantage of the prevalence of
mobile devices in households.
Most
people have their mobile devices at hand making it accessible at all times. The
accessibility of the devices made people and the former inseparable. Thus, this
particular characteristic of phone advertising made it popular among businesses
and advertisers. At the same time, advertisers can create ads and content that
is more personalized and intimate since mobile devices are personal property
and are meant for personal use. Moreover, ads can be fun and interactive due to
the functions featured in the devices. For example, an advertiser may devise a game-like
ad that enables users to play while learning more about the product or service.
Also,
phone advertising costs less compared to television and radio advertising. This
means that businesses can reach a wider audience at lesser cost. This type of
advertising can also save businesses sums of money in comparison if the
businesses employ conventional forms of advertising.
MyPhoneVouchers
is a company that offers businesses a great way to reach its target market and potential
consumers. MyPhoneVouchers employ phone and voucher advertising
that is a sure fire way to attract more customers. Businesses are encouraged to
advertise by giving out discount vouchers to the subscribers
of MyPhoneVouchers. Let us admit that consumers love discount savings when
deciding which items to buy or which services to avail. Moreover, the company makes
use of Global Positioning System or GPS and the app will feature businesses
within the location of the user. Thus, it adds more convenience to the potential
client upon knowing that the business is within the area.
