Everywhere we turn, there are ads in different forms. Whenever we turn on our TVs, we read our papers and we surf online, we are subjected to various types of advertising. Advertising is a form of marketing communication used by businesses, organizations, and marketers to encourage, persuade or manipulate the people targeted by the advertisements. Advertising tends to affect the behavior of the audience and effective ads are able to direct the audience in buying or using a particular product.
Businesses largely benefit to advertising in promoting their products and services in order to become more popular. However, advertising is not limited to that practice as organizations also use ads to promote ideas and advocacies.
Advertising in Australia became more diverse and included more types. Marketers became more creative that yield to different strategies in order to reach a wider audience. Below are the top five types of advertising that can deliver effective results and can reach a wider audience.
Television Advertising
Television advertising is considered as the most effective form of advertising and can reach a wide market. Marketers and advertisers often place ads and commercials during special events and high rating TV shows in order to reach more audience. Commercials are inserted in regular programming. Television ads are one of the most popular forms of advertising in Australia. Different networks produced high rating shows in order to attract sponsors and advertisers.
Due to its effectiveness, television commercials involve a very high cost from production to airtime. Most commercials cost thousands or millions of dollars depending on the extravagance of the production as well as time-slot.
Radio Advertising
Radio advertising is another form of broadcast advertising. Similar to television advertising, radio stations sell airtime to advertisers to air commercials. However, radio ads are limited to audio-only type of commercials that is why it costs less compared to TV ads.
Print Advertising
Print advertisements are ads seen on newspapers, magazines, newsletters, flyers, pamphlets and snail mail. Advertisers insert ads to the published targeting the avid readers of the publications. Print advertising is regarded as the portable type of advertising. For example, flyers contain relevant information about the product or service being promoted.
Online Advertising
More and more people are spending a large amount of time using their computers and the digital revolution has started. Due to the prevalence of digital media like computers, advertisers exploit the use of Internet in placing ads. Online surfers often see ads on the webpages when using the Internet. This is classified as online advertisement. Websites sell space in their respective webpages to advertisers and target readers or visitors of the websites. Online ads are the main revenue source of websites.
One of the popular forms of online advertising is through the use of social media. Businesses and advertisers make use of the different social media to promote their products and services. For example, Facebook ads are popular as businesses promote webpages.
Mobile Phone Advertising
One of the new forms of advertising is through the use of mobile phones. Businesses, advertisers and marketers saw the opportunity that mobile phone advertising posed since almost everyone has a smartphone. This type of advertising is not limited to mobile phones as tablets and eReaders and devices who serve similar functions as a smartphone are used in this type of advertising.
MyPhoneVouchers is one of the few companies who started using mobile phone advertising. It directed businesses to its potential consumers or customers. MyPhoneVouchers works as an app which can be downloaded to mobile devices and subscribers gain access to hundreds of discount vouchers to various businesses within their location.
