MPV - Fundraising and Advertising

MPV - Fundraising and Advertising
Fundraising Ideas in Australia

Friday 25 July 2014

Top 4 Benefits of Voucher Fundraising


There are tons of fundraising ideas that can be found on the internet due to the creative minds of people never running out of ways on how to earn money to support a good cause. Does anyone try to sell you a booklet containing pages of discount coupons as part of their fundraising?
One of the popular ways to raise funds is through voucher fundraising, which makes use of these booklets. This type of fundraiser enrolls businesses to take part of the fundraising event by giving away discount vouchers for their products or services.
Although voucher fundraising is a simple fundraising idea, organizers can reap a lot of benefits. Below are the top four benefits of doing voucher fundraising.
  1. High Profits
Voucher fundraising offers high profits to the organizations and local groups. This is because of the fact that everyone loves discount vouchers. Everybody wants to save money through coupons. Discount vouchers are not hard to sell because people tend to think that they will be able to save more money in the long run using those discount vouchers.
  1. Easy to set-up
One of the attractive attributes of voucher fundraising is it is easy to set-up. Organizers do not have to make an elaborate event for it. Believe or not, voucher fundraising can be done in three simple steps. First, talk to businesses who want to take part in your voucher fundraising activity and ask for discount vouchers. Second, lay-out your customized discount voucher booklet and print. Lastly, sell these booklets to the members and supporters of your organization.
There is another and simpler way to do this which is to partner with a third party company offering discount voucher booklets. These companies will take care of the first two steps and the organizers just have to sell the booklets and reap the profits from it. Of course, the share between the organization and the third party company depends on the agreement.
The advantage of this type of fundraiser is that organizers no longer have to set up a venue and other elaborate preparations. Just print the booklet and sell and you are done. Although, of course, being creative in selling the discount coupons booklets will yield to higher sales.
  1. More than one ways to raise funds
Organizers tend to turn to voucher fundraising because it offers many ways to earn money. Non-profit organizations, charity groups and local clubs can raise funds through advertising fee from businesses who agreed to be part of the fundraiser. Businesses will benefit from the publicity it will get from the event for the members and supporters.
Another way to earn money is through the sales and profits of the discount vouchers booklet. If the organizers will make their own booklets, they will get hundred percent of the sales. However, if the organizations will partner with a third party company, it will get a portion of the sales.
  1. Develop business relationship
One of the undermined benefits of voucher fundraising is organizers tend to develop a good business or professional relationship with the owners of the businesses that agreed to be part of the event. If the sales of the businesses jumped, the organization will have a good reputation with the business and will most likely to participate again in the former’s fundraising events by becoming one of the sponsors or help with the organization’s causes and activities.
Voucher fundraising proved to be very helpful for the non-profit organizations, charity groups, local clubs and school in raising funds for their causes, advocacies and activities. Fundraising organizers favor voucher fundraising because it takes less effort to set-up and raise more funds than other fundraisers.