- http://www.myphonevouchers.com
A lot of businesses are turning to new forms of advertising to gain more attention. One of the current forms of promoting one’s business is through voucher advertising, which is considered as an effective form of advertising. Voucher advertising or promoting one’s business through discount vouchers is making its way in the market as consumers love attractive deals and encourage them to buy the product or to try out the service.
This strategy proved to be effective and the use of discount coupons in promoting your product or service can largely benefit your business as people are attracted to deals and discounts. Moreover, discount vouchers can drive more sales for businesses. Below are the top five reasons why voucher advertising works and is an effective way to promote your business.
1. Attract new customers
Voucher advertising is a good way to attract new customers. It acts like an invitation to people to drop by in your store. Discount vouchers also act as a business card introducing your business to potential clients and possible important business relationships.
With the use of discount vouchers, businesses can attract new customers. It may seem that businesses are reducing the margin, but it also means that the business is also paying for acquisition cost in the form of a discount. People are attracted to try out new products and services when they think that can get more value from their money.
2. Retain old clients
One way of retaining old clients is to offer discount vouchers to recurring clients. Loyal customers are important to businesses and there is a need to repay their faith by simply offering them with perks like discount vouchers.
In addition to that, there are inevitable instances that people mistakes and mishaps can happen between employees and clients. Sometimes, wrong items are sent to the customer or food arrived later that yield to disgruntled consumers. One of the effective ways in appeasing dissatisfied loyal customers is by offering them discount vouchers for their inconvenience. This will largely help in retaining old clients.
3. Provide opportunity for additional profit
Voucher advertising also makes way for additional profit for the company. This is something that most businesses tend to forget. As previously mentioned, a discount voucher is an invitation to customers to come to your store. These customers will most likely purchase other things in the store that will yield to additional profit to the company.
A lot of people are attracted to discount coupons thinking that they save more money when using vouchers in purchasing. Although this is very true, there are also studies that proved that people tend to purchase more when they are given a discount voucher. This is because they think that they are given a slightly more purchasing power.
4. Build store traffic and make way for impulse purchases
Voucher advertising helps build store traffic in businesses, just like what was what mentioned above, store traffic can lead to impulse buys and will lead to the additional profit for the company. Moreover, a lot of people frequenting in your store will have a ripple effect and will make other people curious. Thus, this may lead to more customers.
5. Expand market area
Many businesses do not know that Voucher advertising can also expand the market area of the businesses. Although it is very unlikely that people will go to a slightly far store to avail a discount. However, if you offer good discounts followed by good products and services, it will attract customers no matter how far they are located. In the end, good businesses are worth the while.
