Consumers save on discount vouchers while pumping the sales of the business making it a popular advertising tool for businesses. Stores in Western Australia offer discount coupons to promote their products and services that will yield to an increase in store traffic and higher sales.
However, offering discount vouchers to consumers is not easy as it needs a lot of thinking and consideration. Businesses should devise a good tactic to ensure that they will benefit from the marketing campaign and not put a dent in the earnings or profits. Below are the top 10 tactics you must bear in mind when planning to offer discounts for your business, products or services.
- Check your earnings first – It is a must for businesses to check on their financial standing first before giving out any form of discount. This is to know whether the business can afford to provide consumers a price off.
- Raise price before offering discount vouchers – one of the underhand practices of some businesses and supermarkets is to offer discounts after they have raised the prices of their products or services. The discounts will act as a buffer for the price increase. Regular or loyal clients may notice the price increase and may react negatively to this tactic. Thus, businesses should be careful when thinking of using this tip.
- Offer discount vouchers for pricier products – It is wise to shave the price of more expensive items as this will help increase its sales. Another way to sell up pricey products or services is to throw in some perks, freebies or complementary services on the purchase.
- Set minimum price – Some discount vouchers in Western Australia set minimum price that a customer needed to spend in order to qualify for the discount. This will encourage consumers to spend more while minimizing the profit you are giving away.
- Set time period – It is important to set time limit for the discount coupons. It is best that the merchant knows when are the slow months and can offer deals during that time to pick up the sales.
- Make catchy discount vouchers – One of the keys in a successful voucher advertising campaign is to make catchy discount vouchers to catch the attention of the consumers. Scribble something yet memorable that will instantly pique the interest of the buyers. Moreover, make use of high quality photos either of the products or of the business. Lastly, make the design of the coupon attractive as well as include all of the necessary information.
- Use various platforms – In order to widen your reach, it is imperative that one will use different platforms in disseminating the information and getting the vouchers out there. Merchants can go for the usual Sunday newspaper to run the coupons or make online vouchers and publish the coupons on the internet.
- Keep track of the campaign – It is important that business owners will keep track of voucher advertising campaign in order to get a real idea of whether it works and if consumers are biting on the discount.
- Try different discounts – It is best that business should try different discount offers. For example, merchants can offer discount codes through online vouchers to target web surfers. Also, one could try different percentage and see which attracts consumers while not putting a dent on the profits.
- Offer discount vouchers regularly – Some discount vouchers in WA are being offered regularly. This is because some businesses are offering price cuts from time to time. Some consumers like this tactic because they have something to look forward to.
