Advertising in Australia is a booming industry in every state as businesses are emerging left and right. It is essential for business owners to come up with strategies on how their stores will be noticed by the public and potential clients. Advertising is one way in achieving success as it is used to gain a way to attract new customers that will patronize the business that will yield to more sales and profits.
It is true that advertising costs money and it can be expensive, especially if you use high profile media avenues. However, there are also some marketing strategies that will not cost a lot of money. The following are some of the low cost advertising strategies that a business owner in Melbourne, Australia.
Online Advertising
Online advertising refers to advertising strategies used online. Since there are various strategies that are for free such as advertising through social media, articles, and making your own website, advertisers flock online. One advantage of using this particular advertising strategy is due to the fact that most consumers are turning online to find information about a particular product or service.
Phone Advertising
Mobile phone advertising use mobile devices like smartphones, tablets, and eReaders to send ads. Due to the influx of various mobile devices, different marketing strategies also emerged. One of which is a mobile websites. It is advantageous for businesses to have a mobile version of their website to make it accessible to mobile users. In-app ads also gained higher ground since mobile devices use loads of apps for various functions. These ads are seen by users who use the apps and play the games. Another strategy that advertisers and marketers can use is to partner with carriers in sending text messages to users that contain ads and promotions.
Email Marketing
Never underestimate the power of good communication with existing and potential consumers. Some businesses gather email addresses of consumers to undertake email marketing as it is effective in establishing rapport between the business and the consumer. Merchants can send emails, newsletters, coupons, etc. to customers.
Voucher Advertising
Another effective advertising in Melbourne, Australia is through voucher advertising, which is quite inexpensive. It makes use of discount coupons to lure potential clients to visit a business establishment. Businesses can make their own discount coupons and distribute them to the public. Great deals are attractive to consumers, but the discount should not be high enough to incur loss to the business.
Docket Advertising
Business owners can also aim for a certain target with the use of docket advertising. This type of advertising enables businesses to post ads at the back of the receipt. In Australia, you can spot ads on the back of your receipts from Coles, Woolworths, Big W, and Kmart. Business owners can post ads to the receipts of stores where their target customers frequented. For example, coffee shops are frequented by professionals and advertisers may find it as a good opportunity to promote products and services that are targeting professionals.
