Advertising in New South Wales is a very important task as more businesses are thriving in the region. Thus, advertising is needed in order to promote these businesses and their products and services.
A number of marketing strategies are available in Australia, but it is important that the strategy will reach a large number of potential clientele. Mobile phones and other mobile devices cater to this particular need as they are very effective tools in reaching consumers since almost everyone owns a smartphone or other forms of mobile devices like phablets, tablets, and eReaders.
Below are the top eight reasons why mobile phone advertising is effective and has replaced the traditional forms of advertising and marketing.
- Billions of mobile phone users.
The use of mobile phone is so prevalent that there are billions of users worldwide. Thus, phone advertising posed a great opportunity for business owners and advertisers to reach this wide market. There are almost 3 billion people worldwide owns a smartphone and use text messaging to communicate with their family and friends.
- Youth as main users of technology.
It is a big advantage for businesses targeting young consumers to use mobile phones in marketing as youngsters are the main users of mobile devices. Advertisers switch to mobile phones in order to attract the youth.
- Mobile phones are part of the lifestyle.
Currently, mobile phones are now part of lifestyle of most people. The devices can be used for entertainment and business. With all of the integrated features of mobile devices, it serves many uses and it provides convenience to users. Being part of users’ lifestyle is a big advantage to advertisers who want to improve their advertisements. Some marketers use audio and video in their mobile ads.
- Increase the sales of products and attract more consumers.
A great number of merchants are using phone advertising to increase the sales of its products and services by promoting them. Some businesses even go to the extent of making contracts and deals with mobile networks in order to come up with betters advertising and marketing strategies. For example, some businesses allow mobile payment.
- Text messages are quick.
Some businesses take advantage of SMS advertising in promoting their stores. This is because text messages are quick and is delivered instantly and is received by recipients right away. This is a great thing for advertising flash sales.
- Mobile ads are hard to ignore.
Mobile ads, especially text messages, are hard to ignore since the handsets are always attached to the owner. Thus, it is impossible to miss the messages.
- Mobile phone advertising is cheaper.
In comparison with other types of advertising like the traditional ads, advertising through mobile devices is way cheaper and has a wider reached. Mobile ads that can be seen through mobile websites and apps are a great strategy for international products.
- Mobile ads can be combined with other types of advertising.
Phone advertising can be combined with other forms of promotions like offering discounts and voucher advertising.
