Advertising is essential to every business. This will pave the way
to that the business will grow in revenues and profits. Advertising is of vital
importance in any form of business to ensure that it is getting the right
publicity for the products and services it offers.
There are different types of advertising. Some of the forms of
advertising that are proved to be effective in reaching the desired target
market are mobile advertising and coupon advertising. These forms of
advertising include low cost yet are very effective in promoting one’s business
as well as its products and services. Mobile advertising and coupon advertising
are battling which between the two are more effective in yielding the best
results to the companies. Below is the comparison between the two
aforementioned types of advertising with its perks and perils.
Mobile advertising is considered
as one of the most effective forms of advertising. This type of advertising
works as business owners and advertisers send or post ads through the mobile
device. This is deemed as an effective way in reaching the target markets of
advertisers as most people own a mobile device such as smartphone or tablet. Moreover,
most people are inseparable with their mobile devices. They always have their
gadgets with them that make these people wired and enable them to check
messages and information anytime and anywhere. This is an advantage for
business owners and advertisers as their ads and promos will be seen
immediately by their target market.
Mobile advertising is a great way in promoting one’s business and
its products and services. There are many ways merchants can advertise using
mobile devices. One way is through banner ads, which is similar to the banner
ads in online advertising. Banner ads are posted to the mobile web sites.
Another way to advertise is through SMS messaging. Businesses and advertisers
will send their ads and promos via text. This makes users see the ads instantly.
Moreover, it seemed that the ads sent through mobiles advertising is more
personal compared to other forms of advertising.
However, some people are wary of mobile advertising, especially
when promos and deals were being sent through mobile devices. This is because
there were scams that make use of mobile devices. Although the ads were seen by
people, there are times that they do not believe it because of the scams
proliferating on the different mobile devices. Thus, business owners and
advertisers should be careful of the messages they sent to their target markets
or their advertising will backfire.
Coupon advertising, on the other
hand, is the type of advertising that makes use of discount coupons or vouchers
to promote one’s business, products or services. This particular type of advertising
is proven to be effective as everybody loves discounts and most people are attracted
to deals. Voucher
advertising is
a perfect form of advertising for businesses who wanted to attract new customers
as well as to retain old clients.
There are different ways a business can undertake coupon
advertising. One is through discount coupons that are distributed to people.
Merchants and advertisers just have to print the discount vouchers and send
them out. Another way is to contact third party companies that distribute
discount coupons such as companies printing discount coupon booklets or web
sites such as GroupOn.
However, voucher advertising also has drawbacks. The danger of not
being as effective as it deemed to be is when choosing the right percentage for
the discount or when choosing the right items to be put up for sale. The
discount coupon should be big enough to encourage buyers to use it, but small
enough as not to incur loss to the business.
