Phone advertising is the type of advertising that utilizes smartphones in promoting one’s products and services. The prevalence of smartphones proved that this form of advertising reaches a wider audience compared to other advertising platforms. A lot of people own a smartphone and there is no doubt that phone advertising is making a huge impact in advertising in Australia.
Phone advertising is very similar to web or online advertising. It is proved to be an effective way in reaching one’s target audience as people use their smartphone every day and it paved the way to reach potential clients, as businesses take advantage of the prevalence of mobile devices in households.
A lot of people have their smartphones within reach at all times. Some people are inseparable with their mobile device. These attributes led to the conclusion that businesses and advertisers will benefit in phone advertising through easy access of the platform. At the same time, advertisers can create ads and content that is more personalized and intimate since mobile devices are personal property and are meant for personal use.
In addition, phone advertising also paved the way to other forms of promotions such as voucher advertising. Below are the five things every business owner and advertiser you should know about phone advertising when advertising in Australia.
- Phone advertising is the future of marketing
Phone advertising is becoming more and more popular as the number of owners of mobile devices grows. A lot of people own a smartphone and it continues to increase as people getting smartphones are getting younger and younger. Thus, advertisers and marketers as well as business owners are moving to this particular platform in showcasing their products and services. Mobile or phone advertising is claimed to be the future of marketing as it proves to be effective in reaching the target market.
- It has high penetration rate among various demographics
Phone advertising has a high penetration rate among different demographics when advertising in Australia. This means that this type of advertising reaches a lot of possible consumers in different target markets. This is because almost every age group owns a smartphone. Thus, it is an effective form of advertising in influencing potential clients.
- It is a cheaper form of advertising
One of the advantages of using phone advertising is because it is a cheaper form of advertising compared to TV and radio advertising. It costs less, which is why many business owners opt to use this type of advertising. There are many ways a business owner or advertiser can advertise through a smartphone. One can advertise through banners or through apps. Businesses can also advertise through SMS sent to smartphone users. This means that businesses can reach a wider audience at lesser cost. This type of advertising can also save businesses sums of money in comparison if the businesses employ conventional forms of advertising.
- It is more personal
Phone advertising is deemed as more personal compared to other forms of advertising. This stems from the fact that mobile phones is considered as a personal property of users and are used for personal means such as sending private messages or making private calls to friends or contacts. Thus, using phone advertising is like appealing to potential consumer personally compared to radio and TV ads that are deemed to appeal to the general public.
- It offers other possibilities
There is no denying that phone advertising offers a wide range of possibilities. This type of advertising may branch out to voucher advertising, which is promoting one’s business with the use of discount vouchers. Business owners can offer promo deals or discounts by sending an SMS to the smartphone user. Of course, the criteria and condition of the promo is up to the business owner.
