Advertising is an important aspect that every business must undertake. This is of vital importance in a business to promote its products and services in order to increase the revenues and profits. There are many types of advertising such as TV and radio advertising as well as online advertising. They all aim to make the business well-known to potential customers. However, some businesses hesitate in advertising because of the large cost it entails.
There are forms of advertising that are low in cost yet as effective in reaching the target market. Some of the types of advertising that are both cheap and reliable are mobile advertising, coupon advertising and docket advertising. Advertising should not be expensive. Creativity is important in coming up an effective campaign.
Below are the three types of advertising that are both low in cost but effective in reaching the intended target markets.
One of the forms of advertising that is gaining popularity and attention from business owners and advertisers is mobile advertising. This type of promotional tool makes use of mobile devices in advertising products and services. This is considered as an effective form of advertising because users are inseparable. Most users always have their phones beside them, which makes the ad most likely to be seen by users.
There are many ways on how a business can advertise in mobile devices. One of the popular ways to post an ad is through banner ads. This is similar to what they use in online advertising by posting big ads on the mobile sites that users will access. Another form of mobile advertising that merchants explore is through SMS or text messages sent to users. Usually, carriers make use of this method to send text messages with ad content to users. Businesses can also work with carriers in sending text messages containing ads.
Another form of advertising that involves cheap investments but great returns is coupon advertising. Business owners and advertisers promote products and services with the use of discount coupons. Making discount coupons is very easy as one just have to think of a nice layout that will catch the attention of customers. It is deemed as an effective way of advertising as discount coupons can easily attract new potential clients while help in retaining loyalty from repeat clients. Although many think that giving away coupons will reduce the revenues of the business, studies claimed that people tend to spend more when they use discount vouchers, which is advantageous for businesses.
Coupon advertising is very easy to do. The hardest part in this type of advertising is coming up with a decent promo. The discount should be attractive for clients at the same time should not incur loss to the business. Design and print the discount vouchers and distribute them. The discount vouchers can act as an invitation to people to pay a visit in your store. It is best to distribute ads to places where your target market are spotted most of the time.
Lastly, business owners targeting a certain target market should opt for docket advertising. This type of advertising publishes ads on the reverse side of the receipt. In Australia, you can spot ads on the back of your receipts from Coles, Woolworths, Big W, and Kmart. Business owners can post ads to the receipts of stores where their target customers frequented. Third party companies take care of docket ads. Advertisers will post ads on the back of the receipts where the potential clients flock. For example, some businesses targeting mothers who frequent the supermarket may benefit in docket advertising.
