Advertising in Australia, especially in Perth, is very important in order for the businesses to thrive. Merchants need to attract clients in order to sell their products and services.
According to statistics, 90 percent of Aussies owns a cellphone or mobile device. The demographics of users is also wide since cellphone users range from teens to adults. 90 percent of these cellphone users read text messages within three minutes upon receiving them, while 99 percent read their text messages. With these numbers, businesses can assume that has a wide reach compared to other media.
There are many ways on how to conduct mobile phone advertising in Perth. The following are only some of the tips on how to maximize this particular type of advertising.
Make a short, but catchy text message – The long copies and standard advertising materials may not work well in mobile phones because of the size of the screen. Text messages connote quick communication. Thus, it is of vital importance to adapt the message and the length of the content on the medium. It is a must that messages should be snappy, but well on-point. Sometimes, a good mobile phone advertising is consisted of two sentences only, because there are people who do not have the patience to read lengthy sales copies.
Make a mobile website – A major part of mobile advertising in Perth is making a mobile website. Optimizing your website so that it will work on cellphones is very important in reaching the consumers. This will make web browsing thru cellphone easier. Businesses can also include texts and images than expecting for the regular website to load.
Hold a flash sale – Another effective form of phone advertising in Perth is holding a flash sale. A flash sale is a sale for a limited time and text messaging is one of the best ways to get the word out there. Sending text messages makes consumers feel that they are in to something that other people may not know about. Moreover, merchants can send out discount vouchers to cellphone users that they can use shopping.
Send updates – Mobile phone advertising can be used to send updates to buyers. In social media, an update means a fast and short reminder about a particular product or service. Updates can be sent to followers on social media sites such as Facebook or Twitter, which can be accessed via cellphones. Some business owners may be reluctant in sending short updates, but cellphone users can appreciate these snappy messages.
Seek help from mobile advertising companies – If you do not have the time and the knowledge to do it yourself, there are a lot of mobile advertising companies that can help you with your advertising needs. These advertising companies will handle your mobile ads and updates and will make sure that your clients will be abreast with what is new and going on with your products.
Mobile phone advertising in Perth has become a go-to form of advertising, especially those targeting the millennial. Knowing how to tailor ads to fit the mobile devices can be an edge for businesses.
