Advertising in Perth, Australia is a booming industry as there is an increasing number of businesses sprouting out here and there. Although this means profitable for Perth in general, it also means that the competition among businesses are becoming fiercer. Thus, it is of vital importance to constant think of marketing strategies that will catch the attention of the consumers as well as push the businesses forward.
It is important to remember that in order for advertising in Perth, Australia considered to be effective, it should reach a large number of potential clients and consumers. Mobile phones can be a very effective tool since almost everyone owns a smartphone or other forms of mobile devices like phablets, tablets, and eReaders. This makes phone advertising as a very useful tool in reaching a massive audience since almost 3 billion people worldwide owns a smartphone and use text messaging to communicate with their family and friends.
Another important characteristic of an effective marketing and advertising strategy is that it should not be easy to ignore. This is one of the reasons why mobile phone advertising is most effective because people do not ignore text messages and other notifications in their mobile devices.
This is also its main difference with email as it is easy to put off the reading the email. Some people are even using mail sorter that puts email from some people on hold. There are also times that people dismiss emails without reading it. If a person postponed reading the content, it is considered a failure since there is no sense of urgency.
Advertising in Australia is very important in order to keep the business afloat and thriving in the fierce competition. The following are some of the mobile phone advertising strategies that can be done in Perth, Australia.
- Phone advertising is a strategy that can be combined with other marketing strategies like newspapers, TV, billboard and radio ads. There are ads that encourage the audience to text or contact the advertiser or the company. Others hold contests and promos through text.
- Phone voucher advertising is also an effective mobile marketing strategy. This type of advertising tends to attract potential consumers by offering discount coupons through SMS or MMS. This type of promotion can be carried out in various ways like customers can ask for coupons or potential clients can receive exclusive membership discounts.
- Mobile phone advertising can be done by customer surveys or conducting polls. Surveys solicit the opinions of the users. The information obtained from customers can be used by companies to improve their products and services. It can also be a mean for brand recognition.
- A service reminder can also be a mobile marketing strategy. This involves sending messages to consumers reminding them of the undertakings they need to perform. Companies involved in services like mobile networks or businesses with membership and subscription can use this. There are some businesses that use text messaging to remind subscribers to pay their bill or subscription.
