Advertising in Australia is a thriving industry as a lot of businesses are popping out here and there. These businesses need to gain an edge against other companies for the cut throat competition in the market. Thus, merchants are looking for various ways on how to advertise their products and services. One of the relatively new forms of marketing is mobile phone advertising that is making some noise in the advertising industry.
Mobile phone advertising in Perth has become popular since most people in the area are cellphone users or owners of various mobile devices. Business owners are quick to embrace this kind of advertising because of its convenience and wide reach of potential consumers. This particular type of advertising is due to various reasons.
One of the main reasons is the large number of cellphone and other mobile devices users. Almost everyone owns a cellphone nowadays. People are also connected through various mobile devices like tablet, phablet, and eReaders. Another reason is the rise of social media sites optimized for mobile experience. FaceBook, Twitter, and Instagram are only popular social media platforms where cellphone user flocks. Advertisers see this as a great opportunity for businesses to promote their products and services.
Mobile phone advertising also paved the way for some brands to release information and updates about products. In addition, deals and promos can be sent through text messages via cellphone. According to statistics, 99 percent of cellphone users read text messages ensuring that businesses will reach their targets.
Best Phone Advertising Strategy in Perth
While mobile devices offer a myriad of benefits to businesses and consumers, there are still some surefire ways how business owners can reach their clients. A good mobile phone advertising strategy consolidates the needs of both businesses and consumers.
Discount phone vouchers – discount coupons is a great way to attract the attention of consumers. After all, who does not want a discount, right? Businesses can send out discount coupons to their clients. Invitation to flash sales can be carried out to mobile devices.
Audio and video – audio and video can be effective tools for promoting one’s products and services. Business owners can make video presentations or short commercials that will highlight their product. In this age when interesting and heartfelt videos can go viral as well as the emergence of various video sharing platforms, there is an opportunity that your business will be famous.
Mobile app – Some stores develop their own apps to promote their business. For example, McDonald’s created apps that will encourage their customers to talk to each other while enjoying their food. This can be advantageous in today’s digital age, especially when a smartphone features is based on the apps.
Short SMS ad copies – Text messages should be short and snappy. Sometime, two sentences are all you need. It is important that businesses can tailor their ads into the mobile device platform.
Meanwhile, mobile phone advertising in Perth will continue to grow and be at service of various businesses.
