Mobile advertising is one of the forms of advertising that are becoming popular because it is low cost yet yield effective results.
Most people tend to check their mobile devices first ting in the morning after they wake up. Check the messages that were sent while they were asleep. This proves that users are inseparable with their mobile devices. Studies backed up this claim saying that there will be more users of mobile devices compared to laptop and desktop computer owners.
Aside from mobile ads, companies tend to fuse other forms of promotion such as coupon advertising and social media marketing to get the results that they wanted.
Below are the top 10 things that you should know before you embark in mobile advertising.
- Mobile devices are accessible
One of the best things about mobile devices is that they are accessible for the convenience of the user. Unlike desktop and laptop computers, mobile devices are always turned on making it easier to view the ads. Moreover, mobile devices are something that peoples constantly check on. For example, people often checks on their smartphones, which allows them to view the ads immediately.
- Allows consumers to take action immediately
One of the perks of mobile advertising is that it enables consumers to respond to the ads upon receipt. Viewing ads using a mobile device, especially smartphone, allows consumers to either call about the product or services being advertised.
- Take advantage of apps
You see all the ads when you are playing your favorite game app? Mobile device owners download and use various apps every day. This is an opportunity for advertisers to take advantage of the apps and place ads on them.
- Can be combined with other forms of advertising
Another advantage of mobile advertising is that it can be coupled with other forms of advertising. For example, advertisers can also make use of coupon advertising by sending discount codes or promos through the mobile devices. This ways, mobile advertising enables the user to see the ads promptly, while the discount voucher encouraged the users to pay a visit to the store.
- Everyone owns a mobile device
Statistics proved that almost everyone in the world owns a mobile device - a smartphone, a tablet or an e-reader. Using mobile advertising widens your reach and enables business owner and advertisers to reach out to millions of users.
- It is more personal
Mobile advertising is deemed to be a more personal form of advertising like TV and radio ads. This is because mobile devices are considered as for personal use. Moreover, most ads are appeared to be addressed individually to the users rather than being general.
- It yields more sales
There is no denying that mobile ads will yields to more sales. Aside from increasing the awareness of people about your business, it invites peoples to check out your business. Mobiles ads coupled with coupon advertising make buyers spend more.
- Gives access to the internet
A lot of people are using their mobile devices to check the internet and visit mobile web sites. This behavior yields to another aspect of mobile advertising by placing ads to mobile web sites.
- View socials media through mobile devices
More and more people are accessing their social media accounts like Facebook, Twitter and Instagram through theirs mobile device, which will make advertisers and business owners to strengthen their social media marketing and promotions.
- Information are shared to networks
Lastly, mobile advertising is beneficial to business owners in promoting their products and services as information cans be shared almost rapidly. People can forward a great deal to their friends and families For example, a girl who read an ad about an upcoming sale will text her friends about it and they will drop by the store.
