More than a billion of discount vouchers are going around each year and handed out by supermarkets and retail stores through different channels such as direct mail, discount coupon booklet, and Groupon.
Voucher advertising is a form of advertising that distributes discount coupons to the target market of a business. Voucher advertising or promoting one’s business through discount vouchers is making its way in the market as consumers love attractive deals and encourage them to buy the product or to try out the service. This strategy proved to be effective and the use of discount coupons in promoting your product or service can largely benefit your business as people are attracted to deals and discounts. Moreover, discount vouchers can drive more sales for businesses.
Everyone loves discount vouchers because people can save money. Survey showed that 96 percent of the respondents clip and print coupons and redeem the coupons they gathered. Below are the seven reasons why businesses need to distribute discount coupons to their potential clientele.
- Increased store traffic
Voucher advertising introduces your business to new customers and reminds the existing clients of your business. Discount coupons give the customers an idea why they should your business, product or service over other business. Discount vouchers drive customers to the physical stores.
- More sales and repeat sales
As mentioned above, discount vouchers drive clients to your stores and will yield to more sales and repeat sales. Studies showed that people tend to buy more when given a discount. This is because they think that they save more and can buy more with a coupon.
- More people in the email marketing list
Discount vouchers serve as an invitation to customers and new clients can be added on the merchant’s growing email list to which the seller can send updates, newsletter, and discount coupons in the future. It will never hurt to ask customers to be included in the email marketing list.
- Coupon advertising
Discount coupon is a major part of coupon advertising. Coupons promote products and services of a business. It is a win-win situation for both the seller and the buyer. The seller can advertise his or her business, while the buyer can save some money from the discount coupon.
- Encourage loyalty from consumers
Handing out discount vouchers does not only invite new clients to the store, but also foster a healthy business relationship with existing clientele. Consumers will develop a sense of loyalty to businesses that give them great services.
- Save bucks
The primary aim of discount vouchers is to make consumers save money. A lot of mothers gather coupons to chip off some bucks from the budget. It is advantageous for both the businesses and consumers. Coupon advertising is a very cheap form of advertising method for the businesses. There is very less cost involved in this type of advertising. Moreover, consumers save some dollars from using the vouchers.
- Target marketing
One of the advantages in using discount coupons is it can be narrowed to target marketing. Businesses can target potential consumers by giving out discount coupons to its target market. Stores can narrow down the clients to specific audience. Many businesses do not know that voucher advertising can also expand the market area of the businesses. Although it is very unlikely that people will go to a slightly far store to avail a discount. However, if you offer good discounts followed by good products and services, it will attract customers no matter how far they are located. In the end, good businesses are worth the while.
