Advertising in Australia has grown exponentially and has become more diverse. There are different types of advertising ranging from mobile advertising to coupon advertising.
Below are the five tips on how mobile advertising can earn you more money.
- Optimize mobile apps and web sites
It is of vital importance to optimize the mobile apps, which is the core of money-making opportunities. The trend in mobile advertising changes according to the mobile ad industry. It is equally important that you consider the incremental improvements in the app and ad formats, which will increase the number of advertisers coming in. Web sites should be optimized in its mobile version is very important to ensure that it is working fine in mobile devices and will encourage advertisers to post ads on your mobile web site. This is one of the aspects of advertising in Australia that sets one apart from the crowd.
- Take advantage of the holiday rush
If there is a time in the year that business owners and mobile advertisers should care about, it should be the holidays. Starting from Thanksgiving followed by the Black Friday and Cyber Monday all the way to Christmas and New Year at the end of the year. Why should they care? Simple. Employees are on leave, kids are at home for the winter and everyone is mostly staying indoors avoiding the cold. Thus, more time are spent on their mobile devices to take away the boredom. For kids and kids at heart, the holidays are the perfect time to beat the new high score in a game, while for others mobile devices are used to contact friends and relatives that could not make it on the festive dinner.
The holidays are the time of the year that the bucks are coming in for mobile advertising. This will generate a higher volume of active users that will boost the clicks, installs, and it would of course increase revenue. For merchants and advertisers, post ads on highly-installed games and online shopping web sites during the holidays as most people spend more time in these mobile apps.
- Bring you “A” game in social media
Never ignore the power of social media. A lot of people spend an ample time every day checking the updates in theirs social media accounts. Socials networking sites have become popular platforms in promoting one’s business as well as products and services. It has become an inseparable part of mobile advertising. Posting ads on social media could lead to more traffic and higher revenue. Moreover, information is easily shared in social media like Twitter and Facebook that is an indispensible tool in advertising in Australia.
- Create a derivation of your mobile game app
For developers, on way to rake more bucks in mobile advertising is making a new game app based from widely downloaded apps. Take for example of the craze over the short-lived Flappy Bird. During its run, advertisers flocked the game. It is not necessary to create a new game, one can slightly alter a popular mobile game. We have seen a lot of games with similar concepts with slightly different setting or characters. Fans of the original mobile game app wills most likely try out the new derivation of the game.
- Mix up two or more forms of advertising
One of the great features of mobile advertising is that advertisers can use different kinds of advertising. Advertisers and business owners can use a combination of mobile ad and coupon advertising. Discount coupons can be posted on mobile ads, which can be shared to friends and families. This is a perfect way to invite potential clients to visit your store.
