Advertising in Australia has taken a radical turn and it is essential to any business as it promises to attract potential clients and to yield more sales and profits. There are different types of advertising methods that businesses can do, including mobile advertising and coupon advertising. With these various forms of advertising, businesses can easily promote their products and services that will suit their needs and image.
The number of people using mobile devices is growing each day and these people turn to their devices, like smartphones, tablets, e-readers, phablets and palm pilots, for various purposes. People look up for information, check their emails and social media accounts, and play games.
Creating your content
Before posting ads, businesses needed to create content that are ready for mobile device. This means that the content posted on a web site that is optimized for mobile advertising. Optimized web sites are very important to businesses and advertisers to ensure that the ads are clear and understandable.
The content of the ad must be catchy and has call to action like call, email, chat, and fax or inquire. The content must include a heading and an image that will catch the attention of your potential consumers.
Types of content
There are three types of mobile advertising that merchants can use to promote their business, products or services.
- Content Story – Businesses can make an article containing the story of a fictional character or the story of the business. It can be short or it can be a series of shorts.
- Personal Testament – Another common strategy in mobile advertising is getting people to testify about your product or service. A personal statement from someone, especially those with authority, can give the business a positive and credible image.
- Image / Video – The current generation, which is composed mostly of mobile users, proved to have short attention span. With the popularity of YouTube. An image and video is the best way to attract the attention of users.
Where to advertise
Mobile and coupon advertising will be effective if the ads appear on the right places. There are various places that are perfect to post ads. Some of the effective web sites to post ads such as: Facebook, Twitter, Google ads, StumbleUpon, and InMobi. Some of these places are free.
Use various advertising methods
The trend of the market and transformed the advertising market. Due to the influx of technology, new methods of advertising surfaced such as mobile advertising and coupon advertising. These methods pave the way for business owners and advertisers to effectively reach their target markets.
Generate store traffic
Advertising in Australia also enables businesses to generate store traffic. Mobile advertising is a way to invite people to pay a visit to your store. Well-known businesses always have people coming in, which may result to impulse buys.
Generate sales and profits
Increase in store traffic yields to higher sales and profits. It is not enough that you have good and ideal business, people need to know about it. Advertising in Australia requires businesses the most aggressive advertisers are the most successful. A lot of businesses become successful because of mobile advertising.
Boost employees’ morale
Advertising can boost the morale and confidence of your employees. Sometimes, businesses have negative image or has rumors. A well-known business can make a person be proud of his or her workplace. Moreover, the positive image shown in ads may kill the false rumors that may spring from your employees.
Survive the market
At the end of the day, what is important is to survive the market. Mobile advertising gives businesses the edge to attract more consumers, promote products and services and retain loyalty from recurring clients.
