There are different forms of advertising that get the attention of business owners and advertisers in bringing the stores to the consumers or the other way around. Advertising in Australia can be tough, especially when merchants do not have the proper knowledge in promoting their business. Many business owners opt for cheaper forms of advertising such as coupon advertising and mobile advertising.
Below are some of the things that you need to know about mobile advertising.
- Mobile advertising is cheaper.
One of the attributes that business owners and advertisers love about mobile advertising is its low cost. Posting mobile ads are way cheaper compared to other form of advertising. According to sources, it costs $2.85 to reach 1,000 iPhone users through a mobile ad. An ad posted on a national newspaper can cost more than $100 to reach 1,000 readers.
- Geo-targeting is important in reaching customers
Efficient mobile ads know how to target their consumers. It is of vital importance that businesses owners and advertisers know what their needs are in order to arrive in a marketing strategy that will suffice their need. If your target is nationwide, there is no problem. In other cases, geo-targeting can largely help in reaching the right clients. Geo-targeting is an attribute of mobile advertising where the ad is tailored to a specific market based on the geographic location of the consumers. Through this method, merchants can appeal on their potential clients. For examples, mobile advertising in Perth can be done by local businesses in the area.
- Always think of conversion points
Advertising in Australia is not all about posting ads, it also means encouraging people to take action. Conversion points are important because it will determine what the user should do after seeing your ad, it should be engaging and persuasive. There are different conversion points that advertisers can use, such as:
- Make a phone call or send an email.
- Submit contact information.
- Make an appointment.
- Follow your social media account.
- Sign up for an email newsletter.
- Register in your web sites.
- Join an upcoming event.
- Use effective keywords
Keywords are essential in mobile advertising in order for the clients to find your ads. Advertisers should try out a number of keywords first and streamline to best performing keywords.
- Optimize your mobile web site
For web sites owners, if you want advertisers to flock in your web sites, you should optimize their mobile versions. This is crucial to ensure that your web site will perform and can be viewed smoothly on mobile devices. This will yield to users staying in your web site that will benefit you and the advertisers.
- Learn to use day-parting
Another attribute of mobile advertising is day-parting, which can be beneficial to advertisers in saving money and hitting the right clients at the right time. Day-parting is dividing a day into certain parts and offering specific ads during those times. Day-parting depends on the behavior of your potential clients as well as the nature of your business. For example, restaurants should post ads before meal time or when people are looking for places to eat. Also, businesses targeting stay-at-home moms or dads should be reached during the day when they are most likely running errands.
- Pair with other forms of advertising
Mobile ads are flexible and it can be paired with other types of advertising such as coupon advertising. You can post exclusive discount vouchers through mobiles ads, which can increase the traffic in your store. For example, coupon advertising in Perth can be done by local businesses to invite new customers in their outlets.
