Advertising in Australia is very important in order to keep one’s strong hold in the market. A lot of new advertising methods are now available to business owners and retailers such as mobile and coupon advertising.
Below are the 10 reasons why you should invest in mobile advertising in promoting your products and services.
- Shoppers are always “on-the-go”.
Mobile users are usually on-the-go. This means that they do not have the time to sit in front of a TV or listen to the radio. Mobile advertising caters the need of businesses and advertisers to reach these potential clients anytime and anywhere. Mobile ads appear on the mobile devices, which most people carry with them all the time.
- Mobile advertising will surpass online advertising.
In advertising in Australia, it is seen that the use mobile internet has surpassed desktop and laptop internet usage. Survey also showed that half of the local searches are also made through mobile devices. People use mobile all the time even while doing other things. Thus, this yields to a shift from online advertisements to mobile ads. For example, mobile advertising in Perth can be beneficial for businesses in trying to reach local consumers.
- Everyone owns a smartphone.
It is a no brainer that almost everyone owns a smartphone nowadays, even teens. Surprisingly, 1 billion smartphones are currently in use. Mobile devices have been an integral tool of our life as they are used in a variety of ways that would benefit the user. Smartphones are used to communicate, which can be vital in case of any emergency or just keeping in touch.
- Mobile devices were popular electronic buys.
Every Christmas, graduation or birthday, mobile devices top the list of gifts that people get. Apple recently released the new iPhone 6 and we expect that a lot of people will be lining up to get their hands on the device. A person sometimes own more than one device.
- People spend a lot of time looking on their smartphones.
Let us all admit that we take a look in our mobile devices most of the time. Some people used their phones and other mobile devices in checking their email, their social media accounts, check the weather, check the stock market, listen to music and play games. This behavior highly encourages mobile advertising, because users will most likely see the ads. Advertising in Australia has taken a turn and consider people’s habits when it comes to choosing effective methods of promotion.
- Most people use mobile internet than desktop and laptop computers.
A lot of carriers are updating their mobile internet connection to cater the needs of their subscribers. With the emergence of faster mobile internet, a lot of users are turning to this than searching things with their desktops or laptops. Moreover, some people find it more convenient to check email, messages, reminders and facts through their mobile devices than with desktops and laptops.
- Purchases are made through mobile ads.
Mobile advertising increases store traffic, which will eventually lead to purchases. Some people tend to drop by in stores due to curiosity and to look around. However, this could yield to impulse buys or recurring client. Mobile advertising in Perth can target locals and help in increasing the number of their visitors.
- Tablet users recorded longer engagement.
According to a survey, tablets recorded longer engagement compared to smartphone users. Tablet users tend to spend more researching, reading reviews and tracking down special offers before coming up with a decision to buy a product or avail of a service.
- Mobile advertising is cheaper.
One of the primary concerns of business owners and advertisers is the cost of placing a mobile ad. Mobile ads are way cheaper as sources revealed that costs $2.85 to reach 1,000 iPhone users through a mobile ad than an ad posted in national newspaper, which can cost more than $100 to reach 1,000 readers.
- Can be paired with other forms of advertising.
One of the great characteristics of mobile advertising is the fact that it can be paired with other forms of advertising such as coupon advertising. One can post exclusive discount vouchers through mobile ads. For example, coupon advertising in Perth can be done by local businesses when advertising in mobile devices to invite new customers in their outlets.
